The Routledge Handbook of Language and Mind Engineering is a comprehensive work that delves into the complex interplay between language, culture, politics, and media in shaping the human mind.
The book is divided into five main sections, each exploring different aspects of mind engineering: I. Political Mind Engineering; II. Commercial Mind Engineering; III. Media, Culture, and Mind Engineering; IV. Linguistic and Semiotic Analysis of Mind Engineering; V. Mind Engineering in Educational Settings.
The book provides a multi-dimensional perspective on how language, media, culture, and politics intersect to shape individuals' thoughts and beliefs. It highlights the diverse methods and contexts in which mind engineering occurs, making it a valuable resource for scholars, researchers, and policymakers interested in understanding the complexities of contemporary discourse and manipulation of human thought.
The contents of this cutting-edge handbook will engage all undergraduate, postgraduate, PhD students and scholars, and researchers at all levels, in fields such as languages, linguistics, politics, communication studies, media studies, and psychology.
Chapter 15 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution (CC-BY) International license.
Chapter 17 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons AttributionNon CommercialNo Derivatives (CCBYNCND) 4.0 license.
Chapter 18 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Editorial Board
List of Figures
List of Tables
List of Contributors
Introduction
Part I. Political Mind Engineering
1. Nostalgia as False Commemoration: How US Conservatives and White
Supremacists Mind Engineer through Dog Whistle Politics
2. Trump-ing to the Capitol: Brainwashing through Social Media
3. The Chinese Communist Partys Historical Resolutions as Mind-Engineering
Projects
4. Identifying Partisan Efforts to Generate Authoritarian Legitimacy
5. Political Legitimization of Hybrid Regimes: Chinese State Discourses on
the Democratization of Post-Handover Hong Kong
Part II. Commercial Mind Engineering
6. The Benefit of the Doubt: How Big Oil Makes Us Think
7. Chain-Effect Mind Engineering: The Multilayered Manipulation of
Advertising
8. On the Commodification of Sexual Wellness: Race, Gender, and the
Engineering of Consent
9. Manipulative Practices of Programming and Controlling Employee Behaviour
in the Activities of Chinese Managers
10. Humor as a Mind-Engineering Tool in the Digital Age: The Case of Stand-Up
Comedy
Part III. Media, Culture, and Mind Engineering
11. Corporate Colonization, Geopolitical Power Struggles, and Hypernudge
How Social Media Engineers Minds
12. Red Tourism: Spirituality, Modernity, and Patriotism in Chinas Tibet
13. The Truth Lies In-between: Mind Engineering in the 2020-2021 Indian
Farmers' Protest
14. Patriotism and Nationalism in Chinese Fansubbing
15. Pop Cultural Media as a Resource for Fostering Responsible World
Citizens
Part IV. Linguistic and Semiotic Analysis of Mind Engineering
16. Newspeak and Cyberspeak: The Haunting Ghosts of the Russian Past
17. Understanding the Roles of Violent Extremist Dream Accounts in
Radicalization and Recruitment
18. Framing and Metaphor in Media Discourse: Multi-Layered Metaphorical
Framings of the COVID-19 Pandemic in Newspaper Articles
19. Uncovering the Linguistic Agenda of Hindi'stan: The Political
Implications of Language Imposition in India
20. Language Corruption in Chinese: A Cognitive Linguistic Perspective
21. Visual Language and Mind Engineering: The Case of Multicultural Emojis
22. Brainwashing at Home and Abroad in Cold War Fiction and Film
Part V. Mind Engineering in Educational Setting
23. Engineering the Mind of a Child: The Potency of Japanese Language Lessons
in Colonized Korea
24. Creating Ignorance of Ignorance through School Education: A Sociology
of Knowledge Approach to Victimhood Nationalism and Educational Ignorance in
Japan
25. Language, Ideologies, Discrimination, and Afrocentric-Focused, Critical
Language Awareness Writing Curricula for African American Language and Akan
Language Speakers
26. Navajo Students Perspectives of their Heritage Language and Translingual
Identity
27. Linguistically Responsive Instruction and Ideologies in Preservice
Teacher Preparation
Index
Chris Shei, originally from Taiwan, pursued MPhil and PhD degrees in the UK at Cambridge and Edinburgh, respectively. Since 2003, Chris has taught and researched in applied linguistics and translation studies at Swansea University, UK, with a particular interest in authoritarian discourse. Highly experienced in overseeing large-scale book projects such as handbooks, encyclopedias, and thematic book series, Chris invites proposals to publish monographs, edited volumes, or book chapters in the fields of linguistics, rhetoric, political discourse, language learning, Chinese studies, or translation studies, at ccshei@gmail.com.
Jim Schnell, Ph.D. (Ohio University, 1982) presently works in administration at Ohio State University after spending three years as a cultural advisor in the Defense Critical Languages & Culture Program at the University of Montana, USA. He retired from the U.S. Air Force at the rank of Colonel with his final 14 years serving as an Assistant Air Force Attache at the U.S. Embassy in Beijing, China. Schnell is a three-time Fulbright Scholar to Cambodia, Myanmar, and Kosovo; has completed three visiting fellowships at the East-West Center (Honolulu); and has taught at universities in the United States and throughout Southeast Asia.
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