List of Figures and Tables |
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xiii | |
Foreword |
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xv | |
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Preface To The Paperback Edition |
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xvii | |
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Preface |
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xix | |
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Introduction |
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1 | (6) |
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Part I Magazine Research: Methodologies And Structures |
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7 | (146) |
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1 Theory And Methods Of Analysis: Models For Understanding Magazines |
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9 | (13) |
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2 Magazine Typology: Using Operational Classification Theory |
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22 | (29) |
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3 Methodological Studies: Interdisciplinarity Is The Key |
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51 | (14) |
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4 Magazines As Historical Study Subjects: Reflecting The Sociocultural Reality |
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65 | (21) |
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5 Source And Citation Analysis: An Epistemology Of Magazine Research |
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86 | (12) |
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6 Business-To-Business Media: The Informational Needs Of Professional Life |
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98 | (21) |
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7 Organizational Magazines: Addressing Captive Or Cautious Audiences |
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119 | (16) |
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8 International Magazine Publishing: The Transformative Power Of Globalization |
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135 | (18) |
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Part II Magazine Publishing: The People And The Work |
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153 | (56) |
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9 Autobiography And Biography: Lives Well Lived In The Magazine World |
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155 | (13) |
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Elizabeth Meyers Hendrickson |
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10 Editorial Roles And Practices: Exploring The Creative Enterprise |
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168 | (11) |
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11 The Business Of Magazines: Advertising, Circulation And Content Issues |
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179 | (18) |
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12 Magazine Management: Publishing As A Business |
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197 | (12) |
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Part III Studies In Content: Magazines As Textual Communication |
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209 | (166) |
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13 Gender, Race And Ethnicity: Magazines And The Question Of Self-Identity |
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211 | (13) |
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14 Covering Public Affairs: The Arena Of The Newsmagazines |
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224 | (20) |
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15 Business Journalism In Magazines: Wrestling With Economic Issues |
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244 | (15) |
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16 Societal Considerations: Uses And Gratifications Of Magazines |
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259 | (12) |
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17 Creating Consumer Lifestyles: Esteem And Enjoyment, Influence And Appetite |
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271 | (14) |
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18 Magazines And Popular Culture: Exceptional People, An Exceptional Medium |
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285 | (23) |
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19 Religious Magazines: Keeping The Faith |
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308 | (15) |
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20 Covering Science And Technology: Opportunities For Greater Scope And New Methods |
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323 | (22) |
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21 Magazines And The Visual Arts: The Ideal Showcase |
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345 | (17) |
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22 Literary Journalism: Journalism Aspiring To Be Literature |
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362 | (13) |
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Part IV Studies In Presentation: Magazines As Visual Communication |
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375 | (70) |
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23 The Magazine Cover: The Craft Of Identity And Impact |
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377 | (15) |
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24 Magazine Design: Defining The Visual Architecture |
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392 | (18) |
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25 Photography And Illustration: The Power And Promise Of The Image |
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410 | (21) |
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26 Infographics And Interactivity: A Nexus Of Magazine Art And Science |
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431 | (14) |
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Part V Pedagogical And Curricular Perspectives |
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445 | (62) |
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27 Magazine Journalism Education: The Challenge Of Assessing Outcomes |
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447 | (16) |
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28 Teaching Magazine Writing: The Long- And Short-Form Of It |
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463 | (17) |
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29 Teaching Magazine Editing: Part Art, Part Science, All Craft |
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480 | (12) |
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30 Teaching Magazine Research: Explicating Theory And Methods |
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492 | (15) |
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Part VI The Future Of The Magazine Form |
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507 | (40) |
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31 Magazines And Sustainability: Environmental And Sociocultural Impacts |
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509 | (10) |
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32 The Changing Magazine Audience: Enriching The Reader Relationship |
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519 | (15) |
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33 Digital Transformation, Print Continuity: Magazine As Art Form Rather Than Platform |
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534 | (13) |
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Bibliography |
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547 | (78) |
List of Contributors |
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625 | (8) |
Index |
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633 | |