The Routledge Handbook of Soft Power is the first volume to offer a comprehensive and detailed picture of soft power and associated forms of public diplomacy. The terms soft power and public diplomacy have enormous currency in media and policy discourse, yet despite all the attention the terms remain conceptually ambiguous for analysts of international influence. The consequence is that the terms have survived as powerful, yet criticized, frames for influence.
Divided into two main parts, Part I outlines theoretical problems, methodological questions, the cultural imperative and the technological turn within the study of soft power and Part II focuses on bringing the theory into practice through detailed discussion of key case studies from across the Americas, Europe, the Middle East, Africa and Asia.
This innovative handbook provides a definitive resource for students and scholars seeking to familiarize themselves with cutting-edge debates and future research on soft power and will be of interest to those studying and researching in areas such as international relations, public diplomacy and international communication.
Part 1: Theoretical Perspectives
Section 1: Theoretical Considerations
Soft Power, Civic Virtue and World Politics (Overview) Naren Chitty
Alternatives to Soft Power: Influence in French and German External Cultural
Action Robin Brown
A Critical Discourse Analysis of Soft Power Fei Jiang
Understanding Soft Power Through Public Diplomacy in Contrasting Polities Efe
Sevin
Section 2: Methodological Problems
Measuring Soft Power (Overview) Li Ji
A Methodological Approach to Nation Branding: Measurement and Issues Elif
Kahraman
Challenges of a big data approach in mapping soft power Richard Davis & Li Ji
Social Media and E-Diplomacy: Scanning Embassies on Weibo Ying Jiang
Section 3: The Cultural Imperative
Cultural Approaches to Soft Power (Overview) Jacob Udo-Udo Jacob
Soft Power and Cultural Industries: Cultural Policy and Inter-Asian Regional
Flows in Hong Kong and Singapore Peichi Chung
The Cultural Imperative: News Production and Soft Power Saba Bebawi
Legal Diplomacy and the Possible Approach of China Zhipeng He
The Soft Power of Elephants John Simons
Section 4: The Technological Turn
Technologies of Influence: The Materiality of Soft Power in Public Diplomacy
(Overview) Craig Hayden
Digital networks and Transformations in the International News Ecology: A
Critique of
Agent-centred Approaches to Soft Power Marie Gillespie and Eva Nieto McAvoy
Social Media and Soft Power Politics in Africa: Lessons from Nigerias
#BringBackOurGirls and Kenyas #SomeoneTellCNN Matthew O. Adeiza and Philip
N. Howard
Part 2: Case Studies
Section 5: Europe and the Americas
North America & Europe The Soft Power Outliers (Overview) Katarzyna Pisarsk
Popular Culture, Banal Cosmopolitanisms and Hospitality: Notes for a
Brazilian Soft Power
Yuji Gushiken, Quise Gonēalves Brito &Taķs Marie Ueta
International Challenges of Catalonia: Defining Its Public Diplomacy through
Parliamentary Debates Xavier Ginesta, Mireia Canals & Jordi de San Eugenio
German Public Diplomacy: The Importance of Culture and Education Falk Hartig
Good Health is Above Wealth. Eurozone as a Patient in Eurocrisis Discourse
Magdalena Bielenia-Grajewska
Of Extended Hands and Velvet Gloves: U.S.-Iran Metaphorical Wars Esmaeil
Esfandiary
Section
6. Africa and the Middle East
Soft Power Mobilization in the Middle East and Africa. (Overview) Aziz Douai
When Soft Power Success and "Attractiveness" Cannot be Sustained : Zimbabwe
and South Africa as Case Studies of the Limits of Soft Power Eric Louw
Nigeria, Public Diplomacy and Soft Power Tokunbo Ojo
Public Diplomacy and Soft Power in Algerias Foreign Policy Laeed Zaghlami
Section 7: Central and South Asia
Central and South Asia: An Overview of Soft Power Prospective (Overview)
Dalbir Ahlawat
Indigenizing Soft Power in Russia Yelena Osipova
Bollywood Enabling India as a Soft Power: A Critical Overview of Pros and
Cons of PostCritical Assumptions CSHN Murthy
Seduced by Bhutans Philosophy of Happiness Bunty Avieson & Kinley Tshering
India and China: Soft Power in an Asian Context Kishan S Rana
Section 8: North and South East Asia
An Overview of Soft Power in East and South East Asia Damien Spry
The Pivot Shift of Japans Public Diplomacy Yasushi Watanabe
The Korean Wave as Soft Power Public Diplomacy Hun Shik Kim
Vietnamese Cultural Diplomacy: An Emerging Strategy Gary D. Rawnsley & Chi
Ngac
Beyond the Boats: Constraints on Indonesian and Australian Soft Power Murray
Green
Conclusion Naren Chitty
Naren Chitty is Inaugural Director of the Soft Power Analysis and Resource Centre and Foundation Chair in International Communication at Macquarie University, Australia.
Li Ji is a Lecturer in International Communication and a Researcher at the Soft Power Analysis and Resource Centre (SPARC) at Macquarie University, Australia.
Gary D. Rawnsley is Professor of Public Diplomacy in the Department of International Politics at Aberystwyth University, UK.
Craig Hayden is Chair of the Diplomatic Mastery Program at the Foreign Service Institute, US Department of State, USA.
