Outlines scientifically based advice on how to improve one's persuasive powers when outnumbered, explaining such strategies as working with a majority's interests in mind, focusing on the problem and achieving consensus.
Outlines scientifically based advice on how to improve one's persuasive powers when outnumbered, explaining such strategies as working with a majority's interests in mind, focusing on the problem and achieving consensus. 20,000 first printing.