Sērija : Hagley Perspectives on Business and Culture
(Izdošanas datums: 03-Jun-2025, EPUB+DRM, Izdevniecība: University of Pennsylvania Press, ISBN-13: 9781512827514)
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalismOur wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users habits down...Lasīt vairāk
Sērija : Hagley Perspectives on Business and Culture
(Izdošanas datums: 03-Jun-2025, PDF+DRM, Izdevniecība: University of Pennsylvania Press, ISBN-13: 9781512827514)
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalismOur wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users habits down...Lasīt vairāk
(Izdošanas datums: 31-Mar-2025, EPUB+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781040320686)
Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news...Lasīt vairāk
(Izdošanas datums: 31-Mar-2025, PDF+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781040320624)
Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news...Lasīt vairāk
Storytelling als WettbewerbsvorteilWarum Geschichten erzƤhlen deutlich mehr Umsatz bringtIn den letzten fĆ¼nf Jahren hat sich Verkaufen stƤrker verƤndert als in den letzten 50 Jahren zuvor. Unternehmen stehen vor der Herausforderung, ihre Kundenan...Lasīt vairāk
Storytelling als WettbewerbsvorteilWarum Geschichten erzƤhlen deutlich mehr Umsatz bringtIn den letzten fĆ¼nf Jahren hat sich Verkaufen stƤrker verƤndert als in den letzten 50 Jahren zuvor. Unternehmen stehen vor der Herausforderung, ihre Kundenan...Lasīt vairāk
(Izdošanas datums: 25-Mar-2025, PDF+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781040332023)
Bringing together the latest research with practical insights from the authors professional experience, this important book provides a context for the conversations that are needed within organisations and offers practical guidance towards action th...Lasīt vairāk
(Izdošanas datums: 25-Mar-2025, EPUB+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781040332047)
Bringing together the latest research with practical insights from the authors professional experience, this important book provides a context for the conversations that are needed within organisations and offers practical guidance towards action th...Lasīt vairāk
Sērija : Routledge Advances in Internationalizing Media Studies
(Izdošanas datums: 20-Mar-2025, EPUB+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781040328613)
This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region.Emerging from a study on how Singapore stakeholders define, determine, and deal with online falsehoods, the vol...Lasīt vairāk
Sērija : Routledge Advances in Internationalizing Media Studies
(Izdošanas datums: 20-Mar-2025, PDF+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781040328583)
This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region.Emerging from a study on how Singapore stakeholders define, determine, and deal with online falsehoods, the vol...Lasīt vairāk
(Izdošanas datums: 18-Mar-2025, PDF+DRM, Izdevniecība: MIT Press Ltd, ISBN-13: 9780262382205)
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Which would you rather have: a smaller, watertight bucket of loyal customers or a...Lasīt vairāk
Sērija : Routledge Research in Employment Relations
(Izdošanas datums: 18-Mar-2025, EPUB+DRM, Izdevniecība: Taylor & Francis, ISBN-13: 9781040332993)
This research monograph delves into the pressing issue of employee-centered social sustainability in the hospitality industry. Through empirical studies and content analysis of CSR reports, it highlights the significant challenges faced by frontline...Lasīt vairāk
Sērija : Routledge Research in Employment Relations
(Izdošanas datums: 18-Mar-2025, PDF+DRM, Izdevniecība: Taylor & Francis, ISBN-13: 9781040332931)
This research monograph delves into the pressing issue of employee-centered social sustainability in the hospitality industry. Through empirical studies and content analysis of CSR reports, it highlights the significant challenges faced by frontline...Lasīt vairāk
(Izdošanas datums: 17-Mar-2025, EPUB+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781040312186)
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.It explains the importance of trend forecasting for b...Lasīt vairāk
(Izdošanas datums: 17-Mar-2025, PDF+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781040312162)
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.It explains the importance of trend forecasting for b...Lasīt vairāk
The fusion of physical and digital experiences has given rise to a new phenomenon known as "e;phygitalization,"e; where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines...Lasīt vairāk
The fusion of physical and digital experiences has given rise to a new phenomenon known as "e;phygitalization,"e; where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines...Lasīt vairāk
Franēois Goxe, Sophie Nivoix, Michaėl Viegas-Pires
Sērija : Routledge Frontiers in the Development of International Business, Management and Marketing
(Izdošanas datums: 11-Mar-2025, EPUB+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781040329382)
To fill the gaps in theoretical and empirical aspects of the existing international business and management literature, this book addresses several major issues of values in international business in a permanently changing world. The current environm...Lasīt vairāk
