This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. It is essential reading for scholars and post-graduate students interested in fa...Lasīt vairāk
Airline Customer Experience: Digitalization in Passenger Services aims to show how digitalization is transforming the way the aviation industry operates, making it more efficient, profitable, and sustainable. It presents a nuanced and kaleidoscopic...Lasīt vairāk
This book outlines the need for media companies to embrace an audience-centric approach to thrive in todays fiercely competitive global market....Lasīt vairāk
This volume sheds light on different crucial themes and approaches spanning historical, conceptual, practical, and prospective considerations that have animated the field of business and society in the last decades, and that are instrumental or have...Lasīt vairāk
Ethics for Engineers: Toward Ethical Behavior within Engineering Organizations offers a multilevel perspective on engineering ethics with considerable breadth and depth, making it a valuable resource for students, educators, and professionals alike....Lasīt vairāk
This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age....Lasīt vairāk
Preparing a proposal for a contract or a grant can be an overwhelming and extraordinarily complex process, but regardless of the proposal type or sector, certain truths always pertain....Lasīt vairāk
This book critically examines the corporate environmental responsibility of major oil companies operating in Nigerias Niger Delta, focusing on oil spills and comparing regulatory frameworks in Nigeria, the US, the UK, and the EU. This book will be o...Lasīt vairāk
In this book, the authors explore the potential of marketing to help create a more ecologically sustainable future. It is essential reading for those who want to understand why it is so hard for us to imagine desirable, sustainable futures and who w...Lasīt vairāk
Addressing major social and ecological issues, this book establishes the field of ethics as a fundamental science that cannot be separated from economics and business. It is an insightful read for academics and practitioners in the fields of systems...Lasīt vairāk
Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners....Lasīt vairāk
Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis - the 4 Ps of persuasion why all disciplines have been engaged with the topic and why people are suspicious of it....Lasīt vairāk
Highly practical, Realising Good Growth addresses the need for a radical rethink of capitalism by business as a consequence of increasing inequalities, low levels of well-being, employee engagement and meaningful work, and the increasingly obvious n...Lasīt vairāk
This inter-disciplinary collection challenges the idea of the single objective test by considering the issue of context in defining dishonesty. Across three parts it analyses the concept of dishonesty, how it presents in public and private dealings,...Lasīt vairāk
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism....Lasīt vairāk
Companies are embracing biometrics as an additional layer of security and convenience for their customers, providing an enhanced user experience and reducing the risk of fraud. This book provides an overview of biometrics including its theoretical f...Lasīt vairāk
(Izdošanas datums: 11-Jul-2025, Izdevniecība: Routledge India, ISBN-13: 9781003619918)
Agility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses....Lasīt vairāk
This exciting new text investigates the true essence of strategic thinking, and explores the need for alternative, responsible approaches in a complex global environment....Lasīt vairāk
