| Origins of this Manual |
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xii | |
| About the Authors |
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xiv | |
| Acknowledgements |
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xvi | |
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xxi | |
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1 | (48) |
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Chapter 1 Who is this Manual for? |
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3 | (4) |
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Chapter 2 How to Use this Manual? |
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7 | (6) |
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2.1 Using Part I of this Manual |
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8 | (1) |
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2.2 Using Part II of this Manual |
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9 | (1) |
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2.3 Using Part III of this Manual |
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10 | (1) |
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2.4 Using Part IV of this Manual |
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10 | (3) |
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Chapter 3 Defining Scale-up |
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13 | (6) |
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14 | (2) |
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3.2 Single-product vs Multi-product Finns |
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16 | (3) |
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Chapter 4 The Product Scale-up Journey |
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19 | (12) |
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4.1 Defining Maturity: The Triple Chasm Model |
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20 | (2) |
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4.2 Defining Maturity: Modified Technology Readiness Levels and Commercialisation Readiness Levels |
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22 | (2) |
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4.3 Meso-economic Vectors |
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24 | (2) |
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4.4 The Commercialisation Canvas |
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26 | (2) |
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4.5 Mapping a Typical Journey on the Commercialisation Canvas |
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28 | (3) |
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Chapter 5 The Overall Approach |
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31 | (8) |
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32 | (2) |
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5.2 Vectors: The Building Blocks |
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34 | (2) |
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5.3 Vector Relevance along the Commercialisation Journey |
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36 | (3) |
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Chapter 6 Applying the Vectors |
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39 | (6) |
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6.1 Estimating Vector Impact |
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40 | (2) |
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6.2 Aggregate Vector Performance |
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42 | (3) |
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Chapter 7 The Typical Scale-up Journey |
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45 | (4) |
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7.1 Crossing Chasms I, II and III: Changing Priorities |
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46 | (3) |
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Part II Shaping Your Proposition |
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49 | (132) |
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Chapter 8 Intervention Shaping: External Vectors |
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51 | (48) |
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54 | (12) |
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8.2 Proposition Framing, Competition & Regulation |
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66 | (10) |
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76 | (14) |
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8.4 Distribution, Marketing & Sales |
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90 | (9) |
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Chapter 9 Intervention Shaping: Internal Vectors |
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99 | (52) |
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9.1 Technology Development & Contingent Deployment |
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102 | (12) |
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9.2 Intellectual Property Management |
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114 | (4) |
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9.3 Product Definition & Synthesis |
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118 | (8) |
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9.4 Manufacturing & Deployment |
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126 | (6) |
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9.5 Talent, Leadership & Culture |
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132 | (10) |
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9.6 Funding and Investment |
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142 | (9) |
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Chapter 10 Intervention Shaping: Composite Vectors |
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151 | (16) |
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10.1 Commercialisation Strategy |
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154 | (6) |
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160 | (7) |
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Chapter 11 The Commercialisation Monitor |
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167 | (4) |
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11.1 Building an Integrated View |
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168 | (3) |
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Chapter 12 Tackling Multi-Product Firms |
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171 | (10) |
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12.1 Aggregating Product Families |
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174 | (2) |
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12.2 Product Portfolio Mapping |
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176 | (5) |
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Part III Learnings from Case Studies |
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181 | (110) |
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Chapter 13 Key Learnings from Case Studies |
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183 | (4) |
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13.1 General Learning from All the Case Studies |
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184 | (1) |
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13.2 Specific Insights from the Case Studies |
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184 | (3) |
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Chapter 14 Focus on Early Stage Growth |
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187 | (18) |
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14.1 Engineering Design and Simulation Tools |
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188 | (4) |
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14.2 Low-Cost Human Lower Body Metrology |
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192 | (4) |
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14.3 Agri-cereals Tracking and Traceability |
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196 | (4) |
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200 | (5) |
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Chapter 15 From Inception to Sustainable Business Model |
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205 | (34) |
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15.1 Corrosion Monitoring System for Oil & Gas |
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206 | (8) |
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15.2 Drug Discovery Platform |
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214 | (8) |
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15.3 Financial Services-Insurance |
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222 | (8) |
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15.4 Assisted Social Housing |
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230 | (9) |
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Chapter 16 From Inception to Significant Commercial Success |
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239 | (38) |
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16.1 Provision of Digital Images to the Media Industry |
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240 | (12) |
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16.2 Low-Power Computing Architectures, Platforms & Tools |
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252 | (12) |
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16.3 Womens' Fashion Clothing Retail & E-Commerce |
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264 | (13) |
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Chapter 17 Scaling with Multiple Products |
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277 | (14) |
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17.1 Multiple Products Targeted at the Same Customers in the Same Market Space |
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278 | (4) |
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17.2 Multiple Products Targeted at Different Customers in the Same Market Space |
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282 | (4) |
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17.3 Multiple Products Targeted at Different Customers in Different Market Spaces |
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286 | (5) |
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Part IV Tackling Your Scale-up Challenge |
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291 | (36) |
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Chapter 18 Scaling Your Proposition |
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293 | (34) |
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294 | (2) |
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18.2 Methodology for Single-product Firms |
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296 | (20) |
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18.3 Methodology for Multi-product Firms |
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316 | (11) |
| References |
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327 | (2) |
| Index |
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329 | |
