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E-grāmata: Science Communication: A Practical Guide for Scientists

3.69/5 (17 ratings by Goodreads)
(University of East Anglia), (University of East Anglia)
  • Formāts: PDF+DRM
  • Izdošanas datums: 18-Oct-2012
  • Izdevniecība: Wiley-Blackwell
  • Valoda: eng
  • ISBN-13: 9781118406588
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Science Communication: A Practical Guide for ScientistsPalielināt
  • Formāts: PDF+DRM
  • Izdošanas datums: 18-Oct-2012
  • Izdevniecība: Wiley-Blackwell
  • Valoda: eng
  • ISBN-13: 9781118406588
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Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication.

Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls.

This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.

Recenzijas

This book is an effective manual of how scientists can and should engage with the public.  (Watershed Sentinel, 1 July 2013)

The book is easy to read and contains many references and consulting it will improve any science communication event.  (TCE Today.com, 1 November 2013)

If you want to know more about the history of science communication, how it fits with your day job, or about other peoples experiences then this book will be of value. It is written in an academic style with references to further reading throughout. . . I would recommend this book as an introduction to sci-com.  (Microbiology Today, 30 August 2013)

Science Communication A practical guide for scientists will be an invaluable resource for any scientist wishing to develop their scientific career by starting to engage in science communication or for those who already have experience in science communication and wish to refresh their skills.  (Nutrition Bulletin, 1 June  2013)

 

About the Authors ix
About the Contributors xi
Foreword xix
Prologue xxi
Acknowledgements xxiii
1 A Guide to Science Communication
1(22)
1.1 Introduction
1(1)
1.2 The Influence of Science Societies, Charities and Organisations
2(5)
1.3 Modern Societies and Organisations
7(1)
1.4 Science Communication as a Discipline
7(2)
1.5 Phases of Science Communication
9(9)
1.6 Recent Initiatives
18(1)
1.7 A Way Forward
19(4)
References
19(4)
2 Scientists Communicating with the Public
23(23)
2.1 Introduction
23(1)
2.2 What does `Science and Society' mean for Scientists? The Changing Environment
23(11)
2.3 Are Academics Involved in Public Engagement?
34(5)
2.4 What is the Current Level of Science Communication by Scientists?
39(4)
2.5 Concluding Remarks
43(3)
References
44(1)
Useful Websites
45(1)
3 Encouraging Scientists to Communicate with the Public
46(28)
3.1 Introduction
46(2)
3.2 Science Communication: the Barriers
48(4)
3.3 Removing Barriers and Providing Incentives
52(11)
3.4 Seeking Advice and Support
63(4)
3.5 Embedding PE in Your Job
67(3)
3.6 Personal Benefits and Benefits to the Wider Society
70(4)
References
72(2)
4 Communication, Learning and Writing
74(19)
4.1 Communication Theories
74(1)
4.2 Learning and Learning Theory
75(2)
4.3 Learning Theory Frameworks
77(1)
4.4 Constructivism and How it Applies to Science Communication Events
77(1)
4.5 Learning Styles
78(5)
4.6 Model of Family Centred Learning
83(2)
4.7 Successful Scientific Writing for the Public
85(6)
4.8 Concluding Remarks
91(2)
Recommended Additional Reading for Writing for the Public
91(1)
References
91(2)
5 Monitoring and Evaluating your Event or Activity
93(28)
5.1 Introduction
93(1)
5.2 Key Stages in Undertaking an Engagement Project
94(3)
5.3 Monitoring and Evaluating
97(3)
5.4 Undertaking Evaluation
100(7)
5.5 Interviews
107(1)
5.6 Focus Groups
108(1)
5.7 Observational Research
109(1)
5.8 Deciding Which Evaluation Tools to Use for Your Project
109(4)
5.9 Analysing the Results
113(4)
5.10 Reporting the Results
117(1)
5.11 Assessing Impact
118(1)
5.12 Ethical Issues Associated with Evaluation Projects
119(2)
Other Useful Resources and References
119(2)
6 Getting Started with Public Science Communication
121(45)
6.1 Introduction
121(2)
6.2 Understanding Your Audience
123(13)
6.3 Taking Your First Steps
136(1)
6.4 Planning Your Own Event or Activity
136(7)
6.5 How to Design Hooks for Your Event or Activity
143(2)
6.6 Designing a Science Communication Activity
145(3)
6.7 Consider Your Resources - Consumables, Equipment, Expertise and People (CEEP)
148(1)
6.8 How to Get Your Project Funded
149(9)
6.9 Top Tips for Successful Marketing
158(1)
6.10 Health and Safety
159(5)
6.11 Concluding Remarks
164(2)
References
164(2)
7 Direct Public Communication
166(61)
7.1 Introduction
166(1)
7.2 Direct Communication Delivering Information
166(16)
7.3 Information through Conversation
182(27)
7.4 A Focus on Policymakers
209(16)
7.5 Concluding Remarks
225(2)
References
225(2)
8 Indirect Public Communication
227(50)
8.1 Introduction
227(1)
8.2 A Focus on Science and Television
227(5)
8.3 A Focus on Radio and Science
232(3)
8.4 A Focus on Newspapers
235(3)
8.5 A Focus on Science and Writing
238(6)
8.6 A Focus on Science Advocacy
244(1)
8.7 A Focus on Citizen Science
245(14)
8.8 Public Involvement in Health Research
259(2)
8.9 A Focus on Web 2.0 Tools and Services
261(13)
8.10 Concluding Remarks
274(3)
References
274(3)
9 Getting Started with Science Communication in Schools
277(30)
9.1 Introduction
277(1)
9.2 School Science Education and Scientific Literacy
278(2)
9.3 A Skills Shortage in Science
280(1)
9.4 Attitudes and Knowledge of Young People about Science
280(4)
9.5 The Importance of Extra-curricular Science to Achievement
284(1)
9.6 Getting Started with Science Communication in Schools
285(17)
9.7 Think about your Resources, Consumables and Equipment
302(1)
9.8 School Years and Qualifications
302(3)
9.9 Concluding Remarks
305(2)
References
305(1)
Useful Websites
306(1)
10 Demonstrating Interactions between Scientists and Schools
307(40)
10.1 Introduction
307(1)
10.2 Enhancing the Curriculum within the School Environment
308(21)
10.3 Developing Cross-Curricular Activities for Primary and Secondary Schools
329(4)
10.4 Enhancing the Curriculum with Activities with a School Audience but Outside the School Environment
333(4)
10.5 Influencing Curriculum Change
337(1)
10.6 Embedding Scientists into Schools
338(5)
10.7 Training Teachers
343(1)
10.8 Concluding Remarks
344(3)
References
344(3)
Epilogue 347(2)
Abbreviations and Acronyms 349(2)
Index 351
Laura Bowater has recently been awarded a Public and Community Engagement Award from CUE (Community University Engagement)?East, the Beacon of Excellence in the Eastern region.

Kay Yeoman's work has been recognized by a nomination for the Royal Society Kohn Award in 2008 and also a Public and Community Engagement Award from CUE East the Beacon of Excellence in the Eastern Region.
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