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Selling Goodness: The Guerrilla P.R. Guide to Promoting Your Charity, Non-Profit Organization or Fund-Raising Event [Hardback]

  • Formāts: Hardback, 288 pages, height x width x depth: 218x149x26 mm, weight: 454 g
  • Izdošanas datums: 31-Mar-1998
  • Izdevniecība: Renaissance Books
  • ISBN-10: 158063009X
  • ISBN-13: 9781580630092
Citas grāmatas par šo tēmu:
Selling Goodness: The Guerrilla P.R. Guide to Promoting Your Charity, Non-Profit Organization or Fund-Raising EventPalielināt
  • Formāts: Hardback, 288 pages, height x width x depth: 218x149x26 mm, weight: 454 g
  • Izdošanas datums: 31-Mar-1998
  • Izdevniecība: Renaissance Books
  • ISBN-10: 158063009X
  • ISBN-13: 9781580630092
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781580630092.html
Keywords:
This is a professional public relations expert's how-to guide to publicity and promotion. This is your "Guerilla P.R". guide to promoting your charity, non-profit organization, or fund-raising event.
Acknowledgments vi(1)
Preface vii
1. The Moral Case for Promotion
11(40)
2. Thinking Like a Publicist
51(30)
3. Getting Your Cause in the Papers
81(48)
4. Be Radio-Active for Your Nonprofit
129(24)
5. Getting Televised
153(18)
6. Speaking Up for Goodness
171(24)
7. Fund-Raising with Flair
195(40)
8. The Challenges of the Future
235(26)
9. Dealing with Crisis
261(10)
Epilogue A Call to Alms 271(8)
Bibliography 279(4)
Index 283