In writing this volume, Abrams has put together a valuable, concise study that explores a key dimension of a formative period in the history of conservative American Protestantism. -- North Carolina Historical Review In succinct, well-documented chapters, Abrams traces what Jackson Lears has called the complex blend of accommodation and protest that fundamentalists manifested in the interwar decades. -- Journal of Southern History [ A] well-written, candid, and even-handed scholarly work. It gives us a nuanced analysis of the ways that Christian fundamentalists influencedand were influenced bythe entertainment industries, popular culture, and the entrepreneurial spirit. . . . Selling the Old-Time Religion is a wonderful contribution to the scholarly literature on twentieth-century Protestantism. -- Religious Studies Review Abrams work is a significant accomplishment in the field of American religious history. He has shed much light on the interesting relationship of fundamentalism and modernity. In addition, his work offers a great deal of insight on how popular culture informed conservative religion in America. -- H-Net Reviews The data and conclusions Abrams presents in this book are intriguing, and if some of them are already familiar to those who have read other recent studies of American Protestant fundamentalism, his focus nonetheless synthesizes the material in an illuminating way. . . . [ Abrams] knows his material from the inside but writes with appropriate scholarly detachment. -- Dewey D. Wallace Jr. * American Studies International * This book makes for lively and informative reading. Abrams captures the ambivalence with which fundamentalists approached American culture between the world wars. . . . Abrams has succeeded remarkably well in explaining this complex and formative era in American Fundamentalism. -- American Historical Review Selling the Old-Time Religion is a welcome addition to the scholarship on American fundamentalism. Its readers will gain understanding of a movement too often misunderstood as backward and monolithic. -- American Studies Selling the Old-Time Religion makes a very useful contribution to the growing body of scholarship that considers the relation between business and religion in modern America. -- Business History Review
