Fully updated for this second edition, this book is a guide to setting up, running and growing a jewellery business for jewellery entrepreneurs working in all materials and at all levels.
An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business.
From the college graduate looking to set up a workshop, to the established maker ready to expand their business, Setting up a Successful Jewellery Business equips creative jewellers with the essential knowledge and tools to operate a professional jewellery business.
Encouraging individuals to define their business objectives and strategy for the future, the guide deals with topics including:
· presenting your brand;
· protecting your designs;
· how much to charge for your work;
· selling to shops, galleries and individuals;
· creating your website and driving traffic to it;
· managing your time and finances plus other essential business skills.
Updated with two new chapters, an expanded section on social media and a revised appendix, this is an indispensable jeweller's companion that provides the resources to take your business forward.
Papildus informācija
Fully updated for this second edition, this book is a guide to setting up, running and growing a jewellery business for jewellery entrepreneurs working in all materials and at all levels.
Acknowledgments
Introduction
1. Getting Started
2. Pricing Your Jewellery
3. Selling Your Jewellery
4. Managing Your Stock
5. Your Website
6. Presentation is Everything
7. Essential Business Skills
8. Planning for Growth and Sustainability
Resources
Sample Documents
Useful Companies and Websites
Index
Angie Boothroyd is an independent jeweller based in London. She trained at London Guildhall University and the Royal College of Art and has exhibited her award-winning work throughout the UK and internationally, including at such prestigious events as Goldsmiths' Fair, London and COLLECT at the Saatchi Gallery, London.
