Preface |
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xi | |
Introduction |
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xiii | |
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Part 1 The Sharing Economy or the Emergence of a New Business Model |
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1 | (2) |
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Chapter 1 The Sharing Economy: A Concept Under Construction |
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3 | (1) |
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3 | (2) |
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1.2 From simple sharing to the sharing economy |
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5 | (5) |
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1.2.1 The genesis of the sharing economy and the break with "consumer" society |
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5 | (3) |
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1.2.2 The sharing economy: which economy? |
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8 | (2) |
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1.3 The foundations of the sharing economy |
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10 | (1) |
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1.3.1 Peer-to-peer (P2P): a revolution in computer networks |
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10 | (3) |
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1.3.2 The gift: the abstract aspect of the sharing economy |
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13 | (5) |
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1.3.3 The service economy and the offer of use |
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18 | (6) |
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24 | (1) |
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Chapter 2 An Opportunity for the Business World |
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25 | (1) |
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25 | (2) |
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2.2 Prosumption: a new sharing economy trend for the consumer |
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27 | (2) |
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2.3 Poverty: a target in the spotlight of the shared economy |
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29 | (2) |
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2.4 Controversies on economic opportunities of the sharing economy |
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31 | (6) |
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37 | (2) |
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Chapter 3 Risks and Issues of the Sharing Economy |
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39 | (1) |
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39 | (1) |
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3.2 Uberization: a white grain or just a summer breeze? |
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40 | (3) |
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3.3 The sharing economy: a disruptive model |
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43 | (4) |
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3.4 Major issues of the sharing economy |
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47 | (3) |
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50 | (1) |
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Chapter 4 Digital Platforms and the Sharing Mechanism |
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51 | (1) |
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51 | (1) |
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4.2 Digital platforms: "What growth!" |
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52 | (2) |
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4.3 Digital platforms or technology at the service of the economy |
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54 | (3) |
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4.4 From the sharing economy to the sharing platform economy |
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57 | (2) |
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59 | (2) |
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Part 2 Big Data Analytics at the Service of the Sharing Economy |
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61 | (2) |
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Chapter 5 Beyond the Word "Big": The Changes |
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63 | (1) |
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63 | (1) |
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5.2 The 3 Vs and much more: volume, variety, velocity |
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64 | (5) |
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65 | (1) |
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66 | (1) |
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67 | (1) |
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68 | (1) |
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5.3 The growth of computing and storage capacities |
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69 | (5) |
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5.3.1 Big Data versus Big Computing |
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70 | (1) |
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71 | (2) |
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5.3.3 Updating Moore's Law |
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73 | (1) |
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5.4 Business context change in the era of Big Data |
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74 | (4) |
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5.4.1 The decision-making process and the dynamics of value creation |
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75 | (2) |
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5.4.2 The emergence of new data-driven business models |
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77 | (1) |
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78 | (3) |
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Chapter 6 The Art of Analytics |
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81 | (1) |
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81 | (1) |
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6.2 From simple analysis to Big Data analytics |
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82 | (6) |
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6.2.1 Descriptive analysis: learning from past behavior to influence future outcomes |
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84 | (1) |
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6.2.2 Predictive analysis: analyzing data to predict future outcomes |
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84 | (1) |
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6.2.3 Prescriptive analysis: recommending one or more action plan(s) |
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85 | (2) |
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6.2.4 From descriptive analysis to prescriptive analysis: an example |
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87 | (1) |
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6.3 The process of Big Data analytics: from the data source to its analysis |
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88 | (9) |
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6.3.1 Definition of objectives and requirements |
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90 | (1) |
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91 | (1) |
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92 | (2) |
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6.3.4 Exploration and interpretation |
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94 | (1) |
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95 | (2) |
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97 | (1) |
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97 | (2) |
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Chapter 7 Data and Platforms in the Sharing Context |
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99 | (1) |
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99 | (2) |
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101 | (1) |
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7.2.1 Big Data on Walmart's shelves |
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101 | (1) |
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7.2.2 The Big Data behind Netflix's success story |
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102 | (1) |
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7.2.3 The Amazon version of Big Data |
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103 | (1) |
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7.2.4 Big data and social networks: the case of Facebook |
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104 | (1) |
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7.2.5 IBM and data analysis in the health sector |
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105 | (1) |
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7.3 Data, essential for sharing |
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106 | (10) |
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7.3.1 Data and platforms at the heart of the sharing economy |
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108 | (2) |
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7.3.2 The data of sharing economy companies |
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110 | (1) |
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7.3.3 Privacy and data security in a sharing economy |
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111 | (3) |
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7.3.4 Open Data and platform data sharing |
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114 | (2) |
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116 | (3) |
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Chapter 8 Big Data Analytics Applied to the Sharing Economy |
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119 | (1) |
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119 | (2) |
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8.2 Big Data and Machine Learning algorithms serving the sharing economy |
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121 | (1) |
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8.2.1 Machine Learning algorithms |
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122 | (2) |
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8.2.2 Algorithmic applications in the sharing economy context |
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124 | (1) |
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8.3 Big Data technologies: the sharing economy companies' toolbox |
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125 | (2) |
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8.3.1 The appearance of a new concept and the creation of new technologies |
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127 | (3) |
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8.4 Big Data on the agenda of sharing economy companies |
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130 | (9) |
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131 | (1) |
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132 | (1) |
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133 | (1) |
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134 | (1) |
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135 | (2) |
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137 | (2) |
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139 | (2) |
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Part 3 The Sharing Economy? Not Without Big Data Algorithms |
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141 | (2) |
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Chapter 9 Linear Regression |
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143 | (1) |
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143 | (1) |
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9.2 Linear regression: an advanced analysis algorithm |
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144 | (1) |
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9.2.1 How are regression problems identified? |
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145 | (1) |
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9.2.2 The linear regression model |
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146 | (2) |
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9.2.3 Minimizing modeling error |
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148 | (1) |
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9.3 Other regression methods |
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149 | (3) |
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9.3.1 Logistic regression |
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150 | (1) |
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9.3.2 Additional regression models: regularized regression |
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151 | (1) |
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9.4 Building your first predictive model: a use case |
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152 | (17) |
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9.4.1 What variables help set a rental price on Airbnb? |
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152 | (17) |
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169 | (2) |
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Chapter 10 Classification Algorithms |
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171 | (1) |
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171 | (1) |
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10.2 A tour of classification algorithms |
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172 | (1) |
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172 | (3) |
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175 | (2) |
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10.2.3 Support Vector Machine (SVM) |
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177 | (2) |
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10.2.4 Other classification algorithms |
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179 | (4) |
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10.3 Modeling Airbnb prices with classification algorithms |
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183 | (1) |
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10.3.1 The work that's already been done: overview |
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184 | (1) |
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10.3.2 Models based on trees: decision tree versus Random Forest |
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185 | (5) |
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10.3.3 Price prediction with kNN |
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190 | (3) |
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193 | (2) |
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Chapter 11 Cluster Analysis |
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195 | (1) |
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195 | (1) |
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11.2 Cluster analysis: general framework |
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196 | (4) |
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11.2.1 Cluster analysis applications |
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197 | (1) |
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11.2.2 The clustering algorithm and the similarity measure |
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198 | (2) |
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11.3 Grouping similar objects using k-means |
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200 | (1) |
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11.3.1 The k-means algorithm |
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201 | (2) |
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11.3.2 Determine the number of clusters |
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203 | (2) |
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11.4 Hierarchical classification |
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205 | (3) |
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11.4.1 The hierarchical model approach |
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206 | (1) |
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207 | (1) |
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11.5 Discovering hidden structures with clustering algorithms |
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208 | (5) |
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11.5.1 Illustration of the classification of prices based on different characteristics using the k-means algorithm |
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209 | (1) |
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11.5.2 Identify the number of clusters k |
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210 | (3) |
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213 | (2) |
Conclusion |
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215 | (2) |
References |
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217 | (16) |
Index |
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233 | |