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E-grāmata: Small Cities with Big Dreams: Creative Placemaking and Branding Strategies

(University of the West of England, Bristol, UK),
  • Formāts: 268 pages
  • Izdošanas datums: 20-Jul-2018
  • Izdevniecība: Routledge
  • Valoda: eng
  • ISBN-13: 9781351201179
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  • Formāts: 268 pages
  • Izdošanas datums: 20-Jul-2018
  • Izdevniecība: Routledge
  • Valoda: eng
  • ISBN-13: 9781351201179
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How can small cities make an impact in a globalizing world dominated by world cities and urban development strategies aimed at increasing agglomeration? This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development.

Placemaking has become an important tool for driving urban development that is sensitive to the needs of communities. This volume examines the development of creative placemaking practices that can help to link small cities to external networks, stimulate collaboration and help them make the most of the opportunities presented by the knowledge economy. The authors argue that the adoption of more strategic, holistic placemaking strategies that engage all stakeholders can be a successful alternative to copying bigger places. Drawing on a range of examples from around the world, they analyse small city development strategies and identify key success factors.

This book focuses on the case of s-Hertogenbosch, a small Dutch city that used cultural programming to link itself to global networks and stimulate economic, cultural, social and creative development. It advocates the use of cultural programming strategies as a more flexible alternative to traditional top-down planning approaches and as a means of avoiding copying the big city.

The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
List of Figures
x
List of Tables
xi
List of Photos
xii
List of Boxes
xiv
Preface xv
1 Small Cities, Big Challenges
1(29)
Introduction
1(2)
Throwing the Spotlight on Small Cities
3(5)
The Advantages of Being Small
8(2)
Getting Back to the Human Scale
10(2)
How Can Small Cities Compete?
12(2)
Small Places Creating Big Dreams
14(1)
Towards a Creative Mode of Placemaking
15(3)
The Elements of Placemaking
18(2)
The Need for a Programme
20(1)
Outline of the Volume
21(3)
How Is This Book Different?
24(6)
2 Creating Opportunities with Limited Resources
30(35)
Introduction
30(1)
Towards a Framework for Analysing Urban Resources
31(3)
Competing with Scarce Resources: Does Size Matter?
34(2)
Moving from Urbanization to Urbanity?
36(3)
Public Space and Urban Amenities
39(4)
Maintaining Distinction: The Role of Culture, Leisure, and Events
43(6)
People and Talent
49(7)
Towards New Ways of Thinking about Urban Resources
56(3)
Conclusions
59(6)
3 Placemaking Process: Putting Things on the Move
65(23)
The Place of Small Cities in a Globalizing World
65(1)
Where Do We Want To Be in 25 Years?
66(1)
Stakeholders of the Small City
67(3)
Developing a Vision as Programme Focus
70(3)
Seeking Inspiration for a Shared Vision
73(3)
Building Placemaking Partnerships
76(5)
Planning vs Programming
81(7)
4 The Art of Collaboration: Finding External Partners and Keeping Them on Board
88(30)
Collaboration as a New Mindset
88(1)
Towards New Forms of Partnership
89(4)
Network Development in 's-Hertogenbosch
93(2)
International Knowledge Network: Bosch Research and Conservation Project
95(1)
International Cultural Network: Bosch Cities Network
96(2)
Efteling-Heritage Network: Bosch Experience
98(2)
Brabant Museums Network: Bosch Grand Tour
100(2)
The Networks in a Placemaking Perspective
102(1)
What's In It for Us and Them?
102(4)
Building Knowledge Networks
106(4)
Taking Position to Create Network Value
110(4)
Conclusions
114(4)
5 Governance: The Art of Getting Things Done
118(23)
Introduction
118(1)
The Economic Challenge: Attracting Resources
119(1)
Governance: The Enabling Framework
120(5)
Programme Governance
125(1)
Network Governance
126(3)
Developing Regimes to Get Things Done
129(3)
Leadership
132(4)
The Fluidity of Practices
136(1)
Conclusions
137(4)
6 Marketing and Branding the Small City
141(22)
Introduction
141(1)
Building the Place Brand
141(4)
Developing the Brand
145(2)
Cities Need a Story
147(1)
Telling the 's-Hertogenbosch Story
147(4)
Welcome Home, Hieronymus!
151(6)
From Vision to Brand
157(4)
Conclusion
161(2)
7 Impacts and Effects: Reaping the Rewards and Counting the Costs
163(30)
Introduction
163(1)
Establishing the Desired Effects
163(2)
Measuring the Things That Count in a Programme
165(4)
Measuring Change
169(1)
Identifying Indicators
170(4)
Local Pride and Social Cohesion
174(5)
Cultural Effects
179(2)
Counting the Cost
181(5)
Costs of Bidding for Programmes
186(1)
Intangible Programme Costs
187(2)
Problems of Assessment
189(1)
Conclusions
190(3)
8 Tempo: Good Placemaking Takes Time
193(22)
Introduction
193(2)
Making Time for Change
195(1)
Choosing Your Moment
196(4)
Persevering in the Face of Adversity
200(4)
Multi-annual Cultural Programming
204(6)
The Programme Cycle
210(2)
Small Cities Can Create Time
212(1)
Conclusions
213(2)
9 Lessons for Other Places? Critical Success Factors in the 's-Hertogenbosch Story
215(30)
Introduction
215(2)
Critical Success Factors
217(1)
Learning from 's-Hertogenbosch?
218(1)
Political Will and Long-Term Vision
219(8)
Building a Placemaking Platform
227(3)
Potential Pitfalls
230(6)
Can These Principles Be Transferred to Other Places?
236(1)
Concluding Thoughts: The Changing Position of the Small City in the Urban Field
237(8)
Index 245
Greg Richards is Professor of Placemaking and Events at Breda University and Professor of Leisure Studies at the University of Tilburg in the Netherlands. He has worked with numerous national governments, national tourism organizations, cities and regions on a wide range of placemaking projects.

Lian Duif was responsible for directing the Bosch500 programme in s-Hertogenbosch from 2010 to 2016. She has a professional background in the field of tourism, cultural heritage and city marketing. Lian is involved in the marketing and development of tourism and cultural programmes with organizations such as the Netherlands Board of Tourism & Conventions and VisitBrabant.