E-grāmata: Social Computing and Social Media: Applications in Marketing, Learning, and Health: 13th International Conference, SCSM 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24-29, 2021, Proceedings, Part II

Influencer Engagement Rate Under Scalable Machine Learning Approaches.-
Action-Aware Restricted Stream Influence Maximization Model to Identify
Social Influencers.- Multimodal Analysis of Client Persuasion in Consulting
Interactions: Toward Understanding Successful Consulting.- Advertising on the
Web: Soft Narration or Hard Promotion.- The impact of Social Media Marketing
on Impulse Buying.- Notes on Advertising Logics in Food Applications.-
Studying the Influence of Social Media Use on Sales Performance: the Role of
Relational Mediators.- Prediction for Private Brand Items Purchase Behavior
of Hair Salons Using Bayesian Survival Analysis.- First Steps in The
Entrepreneurial Practice of Marketing.- Customer Visit Prediction Using
Purchase Behavior and Tendency.- Verification of Probabilistic Latent
Semantic Analysis Clustering Solution Stability and Proposal of Optimal
Initial Values Setting Method.- Consumer Attitude and Behavior during Black
Friday and Cyber Monday.- The Challenges and Policy Issues Faced by Saudi
HEIs when Adopting or Formulating Social Media Policies.- Analyzing the
Student eXperience Concept: A Literature Review.- Exploring Factors of an
Inclusive Textbook Access Program in Computer Technology Courses.- Online
Learning and Student Satisfaction in the Context of the COVID-19 Pandemic.-
Activity Comparison of the Participants using Japanese as L2 and their L1 in
Group Discussion.- Serious Games in STEM: Online Collaborative Design of a
Lunar Simulator.- Safeguarding Academic Integrity in Crisis Induced
Environment: A Case Study of Emirati Engineering and IT Students in a Private
University in the UAE.- Efficacy of Group Work in the Online Platform: An
Exploration of Multicultural Undergraduates Attitudes in Online Academic
Writing Classes.- Design, Implementation and Evaluation of a Technical
Platform that Supports Spanish Speaking Children with Intellectual
Disabilities Learn English as a Second Language.- Student eXperience in Times
of Crisis:A Chilean Case Study.- Social Media During the COVID-19 Pandemic: A
Public Health Crisis or a Political Battle? .- The Covid-19 Crisis: an NLP
Exploration of the French Twitter Feed (February-May 2020.- Supporting
Students while Shifting to Online Learning During COVID-19: Community College
Feedback from Several Computing Courses.- Life Clock: Developing a
Technological Platform to Promote Active Ageing.- Layer Zero: An Approach for
Deepening Self-Reflection on Instagram Shares.- Role of Social Media in
Coping with COVID-19 Stress: Searching for Intergenerational Perspectives.-
Gamified Mobile Health Interventions for Mental Well-being of Older Adults.-
Pandemic Discussions in VKontakte: Hopes and Fears.- Coaching Older Adults in
Health Games: A Goal Oriented Modelling Approach.- Isolation and Use of
Social Media by Autistic Individuals during Covid-19 Lockdown: Perceptions of
Caregivers.- Infusing Motivation into Reminders for Improving Medication
Adherence.