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E-grāmata: Social Media: Pedagogy and Practice

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  • Formāts: EPUB+DRM
  • Izdošanas datums: 23-Dec-2013
  • Izdevniecība: University Press of America
  • Valoda: eng
  • ISBN-13: 9780761861966
  • Formāts - EPUB+DRM
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  • Formāts: EPUB+DRM
  • Izdošanas datums: 23-Dec-2013
  • Izdevniecība: University Press of America
  • Valoda: eng
  • ISBN-13: 9780761861966

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Social Media: Pedagogy and Practice examines how interactive technologies can be applied to teaching, research and the practice of communication. This book demonstrates how social media can be utilized in the classroom to build the skillsets of students going into journalism, public relations, integrated marketing, and other communications fields.

Recenzijas

This book is an impressive blend of theoretical overview, case studies, and practical application of social media content and platforms.  It makes a compelling case for social media literacy, exploring its social and civic uses while arguing for the need to understand and harness the potential of social networks. -- Beth Dobkin, provost and vice president for academic affairs, St. Marys College, California Social Media: Pedagogy and Practice decidedly cuts straight to the core of digital consumption practices in the context of the worlds most prominent universal mode of open discoursesocial mediaby laying bare the glaring technical opportunities, inescapable teleological challenges, ambiguous participatory utilities, and persistently political and economic anxieties associated with representing civic identities. -- Ronald L. Jackson II, Editor of Critical Studies in Media Communication and author of Scripting the Black Masculine Body in Popular Media With an emphasis on underrepresented groups in the communications industries, this book brings diverse voices to discuss social media. I recommend this book for students wanting to study social media, faculty who need to incorporate it and practitioners who wish to improve their use and understanding of it. -- Rochelle L. Ford, professor of Communication, Culture & Media Studies, Howard University

Preface vii
Acknowledgments ix
Introduction: Social Media History and Use xi
Pamela C. O'Brien
Section I Pedagogy
Chapter 1 Using Social Media and Creating Social Media Courses
1(20)
Tia C. M. Tyree
Chapter 2 Twitter, Facebook, Blogs, and Media-Sharing Sites in the Classroom
21(22)
Jennifer B. Cox
Chapter 3 Teaching Computational Literacy Through Game Design
43(13)
Ingrid Sturgis
Todd Shurn
Chapter 4 Social Media and Critical Pedagogy
56(17)
Kehbuma Langmia
Stella-Monica Mpande
Chapter 5 How to Do Communication Research Using Social Media Data
73(12)
William B. Hart
Erica C. Taylor
Chapter 6 Conducting Research Utilizing Social Media: Best Practices
85(18)
Jamie Cohen
Paul Mihailidis
Section II Social Media Practices in the United States
Chapter 7 African Americans and Social Media
103(25)
Jayne Cubbage
Chapter 8 The Seven Sisters and Their Siblings Go Digital: An Analysis of Women's Magazine Content on Websites, iPads, and Cell Phones
128(27)
Yanick Rice Lamb
Kendra Desrosiers
Chapter 9 Social Branding of College Students to Seek Employment
155(17)
Jamila A. Cupid
S. Lenise Wallace
Chapter 10 Social Media, Law, and Practice
172(10)
Angela D. Minor
Section III International Social Media Practices
Chapter 11 Participatory Media Impact on the Arab Spring
182(22)
Adam Klein
Chapter 12 Social Media and Participatory Communication: The UNDP and the Diffusion of Empowerment
204(25)
Nickesia S. Gordon
Chapter 13 Cock Crow in the "Electronic Republic:" Social Media and Kenya's 2013 Presidential Election
229
Kehbuma Langmia
About the Editors
About the Authors
Kehbuma Langmia is an Associate Professor at Howard University within the Department of Strategic, Legal and Management Communications.

Tia C. M. Tyree is an Associate Professor at Howard University within the Department of Strategic, Legal, and Management Communications.

Pamela C. OBrien is an Associate Professor and the Chair of the Department of Communications at Bowie State University.

Ingrid Sturgis is an Assistant Professor/New Media in the Department of Media, Journalism and Film at Howard University.