Over the past few decades, relationships between social workers and the media have become increasingly challenging. Social workers feel aggrieved by media reporting of their profession and believe that journalists lack sufficient knowledge and experience of the social services to report matters adequately and sensitively, whilst some journalists have urged social workers to adopt a more proactive public relations strategy. This book, first published in 1991, analyses the causes and consequences of the negative portrayal of social work within the media and considers various ways in which this image might be improved. The authors consider a variety of developments during the 1990s designed to redress imbalances in media reporting and present a more accurate picture of social workers and the people with whom they work.
This title remains very relevant in light of the high profile cases related to the social service that continue to feature in the British press, and will be of particular value to students and researchers with an interest in the relationship between the media and social policy.
List of tables and figures; List of contributors; Acknowledgements;
Introduction; Part I: Media Reporting of Social Work
1. Media reporting of
social work: a framework for analysis Bob Franklin and Nigel Parton; Part II:
Journalists, Broadcasters and Public Images of Social Work
2. The
professional press: social work talking to itself Terry Philpot
3. Reporting
social work: a view from the newsroom Anne Fry
4. Social work: image and
images on television David Perrin
5. Do-gooders on display: social work,
public attitudes and the mass media Peter Golding; Part III: Social Work
under Scrutiny
6. A receptacle for public anger Martin Ruddock
7. Social work
and the media: pitfalls and possibilities Valerie Howarth
8. Hidden agendas
and moral messages: social workers and the press Louis Blom-Cooper
9. Press
reporting of Kincora Marie Smyth; Part IV: Remedies and Strategies: Improving
the Public Image
10. Promoting positive images of people with learning
difficulties: problems and strategies Steve Dowson
11. Growing old in the
eyes of the media Tim Dant and Malcolm Johnson
12. Running a campaign:
appropriate strategies for changing times Rom White
13. Speaking up:
community action and the media John Callaghan
14. Public relations and social
services: a view from the statutory sector Lynne Walder
15. The social work
profession and professional public relations Sally Arkley and David Jones;
References; Index
Bob Franklin, Nigel Parton
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