Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days [Mīkstie vāki]

  • Formāts: Paperback / softback, 288 pages, height x width x depth: 234x157x22 mm, weight: 672 g
  • Izdošanas datums: 10-Mar-2016
  • Izdevniecība: Bantam Press
  • ISBN-10: 0593076117
  • ISBN-13: 9780593076118
  • Mīkstie vāki
  • Cena: 18,56 €*
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  • Formāts: Paperback / softback, 288 pages, height x width x depth: 234x157x22 mm, weight: 672 g
  • Izdošanas datums: 10-Mar-2016
  • Izdevniecība: Bantam Press
  • ISBN-10: 0593076117
  • ISBN-13: 9780593076118
NEW YORK TIMES bestseller WALL STREET JOURNAL bestseller 'Sprint offers a transformative formua for testing ideas that works whether you're at a startup or a large organization. Within five days, you'll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes' Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there's a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It's for anyone with a big opportunity, problem, or idea who needs to get answers today.

Recenzijas

To quote one of my colleagues, "Don't get ready, get started." Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint. * Tim Brown, CEO of IDEO and author of Change by Design * Sprint teaches you a novel process for solving really thorny problems in just 5 days. It's full of helpful, entertaining stories that will make it easier for you to succeed. What more, exactly, would you demand from a book? I wish all business books were this useful. * Dan Heath, co-author of The Power of Moments, Made to Stick, Switch, and Decisive * Every business leader I know worries about the same thing: are we moving fast enough? The genius of Jake Knapp's Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A Sprint is a cure for what ails companies in an ever faster world. * Beth Comstock, Vice Chair of GE * Sprint offers powerful methods for hatching ideas, solving problems, testing solutions - and finding the habits that make all the right behaviours fall in to place. * Charles Duhigg, author of The Power of Habit * Read this book and do what it says if you want to build better products faster. * Ev Williams, founder of Medium, Twitter and Blogger * Sprint offers a transformative formula for testing ideas that works whther you're at a startup or a large organization. Within five days, you'll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes. * Eric Ries, author of The Lean Startup *

Papildus informācija

From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies.
Preface 1(6)
Introduction 7(14)
Set the Stage
Challenge
21(8)
Start with a big problem
Team
29(9)
Get a Decider, a Facilitator, and a diverse team
Time and Space
38(15)
Schedule five days and find the right room
Monday
Start at the End
53(6)
Agree to a long-term goal
Map
59(9)
Diagram the problem
Ask the Experts
68(15)
Interview your teammates and other experts
Target
83(12)
Choose a focus for your sprint
Tuesday
Remix and Improve
95(8)
Look for old ideas and inspiration
Sketch
103(24)
Put detailed solutions on paper
Wednesday
Decide
127(16)
Choose the best solutions without groupthink
Rumble
143(5)
Keep competing ideas alive
Storyboard
148(17)
Make a plan for the prototype
Thursday
Fake it
165(18)
Build a facade instead of a product
Prototype
183(12)
Find the right tools, then divide and conquer
Friday
Small Data
195(6)
Get big insights from just five customers
Interview
201(15)
Ask the right questions
Learn
216(10)
Find patterns and plan the next step
Liftoff
226(25)
One last nudge to help you start
Checklists
232(19)
Frequently Asked Questions 251(8)
Thank-You Notes 259(6)
Image Credits 265(2)
Index 267
Jake Knapp (Author) Jake Knapp created the Google Ventures sprint process and has run more than one hundred sprints with startups such as 23andMe, Slack, Nest and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is among the world's tallest designers. John Zeratsky (Author) John Zeratsky has designed mobile apps, medical reports and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee at FeedBurner, which Google acquired in 2007. John writes about design and productivity for The Wall Street Journal, Fast Company and Wired. He studied journalism at the University of Wisconsin. Braden Kowitz (Author) Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of 'design partner' at a venture capital firm. He has advised on close to two hundred startups on product design, hiring and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets and Google Trends.