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E-grāmata: Start Your Own eLearning or Training Business: Your Step-By-Step Guide to Success

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  • Formāts: 184 pages
  • Sērija : StartUp Series
  • Izdošanas datums: 08-Sep-2015
  • Izdevniecība: Entrepreneur Press
  • Valoda: eng
  • ISBN-13: 9781613083185
  • Formāts - EPUB+DRM
  • Cena: 10,01 €*
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  • Formāts: 184 pages
  • Sērija : StartUp Series
  • Izdošanas datums: 08-Sep-2015
  • Izdevniecība: Entrepreneur Press
  • Valoda: eng
  • ISBN-13: 9781613083185

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"Exploring the opportunities within three,growing, billion-dollar industries--elearning ($50 billion +), corporate training/education ($200 billion+) and personal development ($10 billion)--this new addition to the Startup Series educates eager entrepreneurs in creating startup success as an online educator or trainer"--

"Possibly credited to advancements in technology or learning behaviors, or a rise in focus on personal development, the education and training industry is steadily growing, creating a demand for eager entrepreneurs. Exploring varied opportunities aspiring business owners will be given business ideas, teaching and training methods, and an overview of essential tools. A range of industry examples will be given for accreditation, certifications, and credit; adding training onto an existing business as side income; how to sell media/training tools; how much to charge clients; start up costs; software types used; the legal obligations around taxes, business registration, working from home, and content confidentiality; and growth planning and writing a business plan. Relevant and fun call-outs, tip boxes, industry stats, an index, and a rich appendix and glossary will be provided. Appendix will offer resources in continued learning and rounded training for trainers; industry organizations and trade groups; books and eBooks; videos; software; websites; successful online trainers and online education institutions; consultants; and certification organizations. Teaching methods and tools will cover videos; eBooks; interactive software types; college sponsored staff training for college instructors; hardware, camera, video, sound equipment; online group forums; online events; choosing the right presentation style and linking to appropriate social media sites; and networking presentations"--

Possibly credited to advancements in technology or learning behaviors, or a rise in focus on personal development, the education and training industry is steadily growing, creating a demand for eager entrepreneurs. Exploring varied opportunities aspiring business owners will be given business ideas, teaching and training methods, and an overview of essential tools. A range of industry examples will be given for accreditation, certifications, and credit; adding training onto an existing business as side income; how to sell media/training tools; how much to charge clients; start up costs; software types used; the legal obligations around taxes, business registration, working from home, and content confidentiality; and growth planning and writing a business plan.

Relevant and fun call-outs, tip boxes, industry stats, an index, and a rich appendix and glossary will be provided. Appendix will offer resources in continued learning and rounded training for trainers; industry organizations and trade groups; books and eBooks; videos; software; websites; successful online trainers and online education institutions; consultants; and certification organizations.

Teaching methods and tools will cover videos; eBooks; interactive software types; college sponsored staff training for college instructors; hardware, camera, video, sound equipment; online group forums; online events; choosing the right presentation style and linking to appropriate social media sites; and networking presentations.
Preface xiii
Chapter 1 Online Learning Today 1(12)
Distance Learning Needs
2(1)
Feed the Need
3(5)
Corporate Training
5(1)
Children and Young Adults
6(2)
Personal Enrichment
8(1)
The Roots of Distance Learning
8(5)
Ask the Employer: How Much Does It Matter?.
11(1)
Riches in Enrichment
11(2)
Chapter 2 Staking Your Claim 13(22)
The Path to Destiny
14(1)
It Takes a Village
15(1)
Identify Your Offerings
16(10)
Corporate Training
16(5)
Higher Education
21(3)
Continuing Enrichment and Professional Training for Adults
24(1)
Child and Young Adult Education
25(1)
Where Do You Fit In?
26(1)
Multiple Markets, One Concept
26(1)
Build a Unique Product
27(1)
A Realistic Week as an Online Trainer
27(3)
Cadence, Devices, and Audience Goals
28(1)
Fill the Need
28(2)
Niche Discovery
30(2)
Training Industry Profitable Markets
30(2)
What Kind of Training Will You Offer?
32(3)
Chapter 3 Start Your Engines 35(18)
Do You Have the Time?
36(1)
Learn by Doing
36(3)
Instructor-Led Online Learning Provider
37(1)
Content Provider
37(1)
Exam Preparation Site
37(1)
Certification Provider
38(1)
Web Aggregator
38(1)
Reseller and Middleman
38(1)
Develop Your Courses
39(1)
Building Your Portfolio
40(2)
Choosing an LMS
42(1)
Work with Nonprofits
42(1)
Build Classes Today
42(1)
Harness Your Course for Growth
43(1)
Third-Party Platforms
43(1)
eLearning Materials for Teachers
44(1)
Open Schedule Online Courses
44(1)
Hybrid Distance Learning
44(1)
Computer-Based Distance Learning
44(1)
Fixed-Time Online Courses
44(1)
Promotion and Organization of Your Work
44(1)
Landing Pages
45(1)
Your Bio Presence
45(2)
Professional Research
47(1)
Setting Your Rates
47(1)
Going Public
48(1)
Sell Courses from Your Own Website
48(2)
Get Certified
50(1)
Hire Instructors
51(2)
Chapter 4 Make It Official 53(16)
Group Benefits Last a Lifetime
54(1)
Your Mission
54(4)
Legal Eagles
58(1)
Education-Specific Legal Obligations
59(1)
Forming a Business Entity
60(1)
What's in a Name?
61(1)
Brainstorm Your Name
61(1)
Protect Your Name
62(3)
Domain Name Registration
65(1)
Insurance Is Peace of Mind
65(1)
Accreditation
66(3)
Chapter 5 A Wealth of Resources 69(16)
Research Today, Act Tomorrow
70(1)
Industry Analysis
70(1)
Combine Primary and Secondary Research
71(1)
Be a Trend Watcher
72(1)
Get to Know Your Customers
72(1)
Target Market Analysis
73(1)
Targeting an Organization or University
73(2)
Focus on Focus Groups
75(1)
Know Your Competition
76(2)
Competitor Analysis
76(2)
Hiring a Professional
78(2)
Where Is Your Audience?
80(1)
The Informational Interview Is Gold
80(1)
Your Competitive Edge
81(2)
Don't Ignore Your Research
83(2)
Chapter 6 Finance the Dream 85(16)
How Much Will It Cost?
86(3)
Shine Up Your Credit
89(2)
Your Business Plan
91(1)
Tap Your Network
92(1)
Types of Funding
93(1)
Personal Assets
93(1)
Loans
93(1)
Friends and Family
93(1)
Angel Investors
93(1)
Crowdfunding
94(1)
Venture Capital
94(1)
Partnering
94(1)
Purchase an Existing Business
94(1)
Ready, Aim
95(2)
Homebased Businesses Aren't Free
97(1)
Bank Locally
98(3)
Chapter 7 Location, Location, Location 101(10)
Parking
105(1)
B2B Partnering
105(1)
Equipment
105(1)
Software and Hardware
105(6)
Computers
106(5)
Chapter 8 Your eLearning Website 111(12)
Website Components
115(1)
Welcome/Home
115(1)
About Us
115(1)
Company Philosophy and Mission
116(1)
Product Pages and Shipping/Checkout
116(1)
Landing Pages
116(1)
Choose a Website Builder or Hire a Pro
116(1)
One-Stop-Shop Solutions
117(1)
We're Hiring
117(1)
Get Your Web House Ready for Guests
117(3)
What Will Your Site Do?
118(1)
Big Data
119(1)
Offer Video
119(1)
Ongoing Training Is Imperative
120(1)
Social Media Practices
120(1)
The Channels
121(2)
Chapter 9 Human Resources 123(20)
Hire Smart
125(1)
Assessing Your Needs
126(1)
How Many People Is Enough?
126(1)
Hiring
127(1)
Where to Find Talent
128(1)
The Formula: Make the Golden List
128(1)
Networks Teaming with Talent
129(8)
Labor Practices
129(1)
Hiring Procedures
130(4)
Background Checks
134(1)
Verifying Employment Eligibility
134(2)
Employee Compensation
136(1)
After They're Hired
137(6)
Provide Incentives to Employees
138(1)
Employee and Operations Manual
139(1)
Probation
140(1)
Training
140(1)
Scheduling Personnel
141(1)
Employee Performance Appraisals
141(2)
Chapter 10 Give Great Content 143(10)
Your Class Must Match Program Goals
144(2)
Syllabus Development
146(1)
How the Brain Learns
147(1)
Motivate, Capture, Personalize
147(1)
Be a Master Storyteller
147(1)
Use Striking Images and Infographics
147(1)
Chunking
148(1)
Procession Graphics
148(1)
Summarize, Summarize, Summarize
148(1)
Turn It into a Game
148(1)
Test Their Thinking Frequently
149(1)
Blended Learning
149(1)
The Perfect Synchronous/Asynchronous Salad
149(1)
Design It for Cell Phones
149(1)
Study What Fails
150(1)
Verified Certificates of Achievement
151(2)
Chapter 11 Marketing 153(8)
Start with What You've Got
154(1)
Passive and Active Marketing
154(2)
Finding Your Audience
156(1)
Lesson Number One: Sing Your Song
157(1)
Relaxation
158(1)
Capture
158(1)
Presentations
158(2)
Articles
160(1)
Chapter 12 Tales from the Trenches 161(4)
Change the World
162(1)
Live and Learn
163(2)
Appendix eLearning and Training Resources 165(8)
Associations
166(1)
Books
166(1)
Consulting Services
166(1)
Tech Support
167(1)
Test Prep Companies
167(1)
Events
168(1)
Free Training Guides, eBooks, Classes, and Lectures
168(1)
Podcasts, MOOCs, and Webinars
168(1)
Job Opportunities and Talent Pools
169(1)
Software and Learning Management Systems
169(1)
Successful Online Trainers
170(1)
Trade Publications
170(1)
Publishing Platforms, Learning Management Systems
171(1)
Trainer Certification Programs
172(1)
Glossary 173(4)
Index 177
For more than 30 years, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family--Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, EntrepreneurEnEspanol.com, and our industry partners--to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward. Ciree Linsenman is a freelance journalist and author based in Bend, OR.