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Start Your Own Food Truck Business 3rd New edition [Mīkstie vāki]

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  • Formāts: Paperback / softback, 190 pages, height x width: 228x177 mm, Illustrations
  • Sērija : Startup
  • Izdošanas datums: 22-Jul-2021
  • Izdevniecība: Entrepreneur Press
  • ISBN-10: 1599186683
  • ISBN-13: 9781599186689
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  • Mīkstie vāki
  • Cena: 24,80 €
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Start Your Own Food Truck Business 3rd New editionPalielināt
  • Formāts: Paperback / softback, 190 pages, height x width: 228x177 mm, Illustrations
  • Sērija : Startup
  • Izdošanas datums: 22-Jul-2021
  • Izdevniecība: Entrepreneur Press
  • ISBN-10: 1599186683
  • ISBN-13: 9781599186689
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781599186689.html
Keywords:
Food trucks started off as a trendy way to experience new and twists on old favorite meals and have now expanded into a $906 million business. Culinary entrepreneurs are taking to the streets and meeting their customers wherever they are. IBISWorld estimates that the food truck industry will see continued growth and is expected to be a $1.1 billion industry by 2022. This revised edition will cover the rise of mobile, high-end food; the farm to truck movement; running your truck business and daily operations; and much more.

Satisfy Your Hunger for Success
Catering to a new generation of foodies looking for quick and unique specialties, the mobile food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile food business. Covers:
  • Six of the hottest mobile food options: food carts, concession trailers, kiosks, gourmet trucks, mobile catering, and bustaurants
  • Identifying the perfect food niche and customer base
  • Creating menu items that save time, money, and space in the kitchen
  • Attracting new and loyal customers with social media

    • Papildus informācija

    Instagram promotion to include spotlights on food truck entrepreneurs featured in this book with links to purchase the title from retailers Excerpts for Entrepreneur.com's 14m monthly unique visitors. Key interviews will be included for shared promotion on the publisher's social channels and cross-promotion with those interviewed. Advertising in Entrepreneurs Fall Startups issue and the September issue of Entrepreneur magazine Promotion to Entrepreneur's social media platforms which have a combined 10.4m followers Start Your Own series is a strong series with top sellers that have sold more than 868,000 copies
    Acknowledgments xiii
    Preface xv
    Chapter 1 From "Grub" to Gourmet
    		1(16)
    The History of Mobile Food
    		2(1)
    The Industry Is Booming
    		3(1)
    The Benefits of Mobile Food
    		4(1)
    The Increase in Jumping into the Mobile Food Business
    		4(1)
    Food Trucks in the Time of Covid-19
    		5(3)
    Goin Mobile: Your Options
    		8(5)
    Food Kiosks
    		8(1)
    Food Carts and Concession Trailers
    		9(1)
    Food Trucks
    		10(1)
    Gourmet Food Trucks
    		11(1)
    Vegan Food Trucks
    		12(1)
    The Mobile Catering Business
    		12(1)
    Your Customers
    		13(4)
    The Breakfast Club
    		14(1)
    The Lunch Bunch
    		14(2)
    Tastes for Tourists and Attendees
    		16(1)
    The Late Nighters
    		16(1)
    Chapter 2 Planning a Business
    		17(14)
    Are You Hungry?
    		18(1)
    Do You Have the Drive?
    		19(1)
    Do You Have the Skills?
    		20(3)
    Marketing
    		20(1)
    Customer Service
    		20(1)
    Multitasking
    		21(1)
    Food Knowledge
    		21(1)
    The Ability to Try New Things (and Be Creative)
    		21(1)
    Repair Skills
    		22(1)
    New Media Skills
    		22(1)
    Stamina
    		22(1)
    Number Skills
    		22(1)
    Can You Compete?
    		23(1)
    Business Goals
    		24(1)
    Part-Time Business
    		24(1)
    Full-Time Business
    		25(1)
    Extension of a Current Business
    		26(1)
    The Business Plan
    		26(5)
    Chapter 3 What's on the Menu?
    		31(12)
    Planning Your Mobile Menu
    		32(1)
    The Next Step
    		32(1)
    Menu Ideas
    		33(7)
    The Basics
    		33(1)
    Gourmet Delights
    		34(2)
    Ethnic Favorites
    		36(1)
    Desserts
    		37(2)
    Beverages
    		39(1)
    Buying Your Foods and Ingredients
    		40(3)
    Wholesale Food Distributors
    		41(1)
    Manufacturers
    		41(1)
    Local and Regional Suppliers
    		41(1)
    Greenmarkets and Farmers Markets
    		42(1)
    Food Cooperatives
    		42(1)
    Shopping Clubs
    		42(1)
    Chapter 4 What's off the Menu?
    		43(14)
    Carts
    		44(2)
    Used Carts
    		46(1)
    Kiosks
    		46(2)
    Food Trucks
    		48(2)
    Mobile Catering Trucks
    		50(1)
    Retrofitting
    		51(2)
    Plan Carefully---Have a Design in Mind
    		51(2)
    Where Do Food Trucks and Carts Sleep?
    		53(1)
    Taking Care of Your Vehicle
    		54(3)
    Chapter 5 Solving the Permits and Parking Puzzle
    		57(16)
    Licenses and Permits
    		58(4)
    Take New York City
    		60(2)
    Playing It Safe
    		62(1)
    Application Process Prerequisites
    		63(1)
    Business Permits
    		63(1)
    Vehicle Licensing
    		64(1)
    Zoning, Parking, and Other Considerations
    		65(2)
    Location, Location, Location
    		67(3)
    Scouting Around and Staging
    		70(1)
    Lending a Helping Hand
    		71(2)
    Chapter 6 Commercial Kitchens
    		73(16)
    The Commissary or Commercial Kitchen
    		74(2)
    Finding a Commercial Kitchen
    		76(1)
    What You Need to Know about Commercial Kitchens
    		76(1)
    Other Options
    		77(1)
    Health and Safety First
    		77(2)
    Become Dedicated to Cleaning
    		79(2)
    Establish a Plan
    		80(1)
    Vehicle Presentation
    		81(1)
    Hiring Help
    		81(3)
    Hiring a Chef
    		81(1)
    Finding Good Help
    		82(1)
    Finding Applicants
    		83(1)
    Interviews
    		84(2)
    Job Description
    		84(1)
    You're Hired
    		85(1)
    Rules and Policies
    		86(1)
    Taxes
    		86(3)
    FICA
    		87(2)
    Chapter 7 Spreading the Word
    		89(16)
    What's in a Name?
    		90(2)
    Searching for Business Names
    		91(1)
    Registering Your Business Name
    		92(1)
    The Concept
    		92(3)
    Vehicle Design
    		93(1)
    Vehicle Wraps
    		93(1)
    Your Logo
    		94(1)
    Menu Design
    		94(1)
    Social Media
    		95(2)
    Twitter
    		95(1)
    Facebook
    		96(1)
    Instagram
    		96(1)
    Your Website
    		97(3)
    Designing Your Website
    		97(2)
    Web Layout and Design
    		99(1)
    Establishing an Online Presence
    		100(1)
    Marketing and Promotional Ideas
    		100(5)
    Giveaways
    		100(1)
    Contests
    		100(1)
    Word-of-Mouth Marketing
    		101(1)
    Attending or Staging Local Events
    		101(1)
    Advertising and Sponsorships
    		101(1)
    Customer Relations: Service with a Smile
    		102(1)
    Public Relations
    		102(3)
    Chapter 8 Mobile Event Catering
    		105(10)
    Catering Business Fundamentals
    		106(1)
    Know Your Market
    		106(1)
    Setting Up Your Menu
    		107(1)
    Marketing Ideas
    		108(1)
    Professionalism
    		109(1)
    Catering Contracts
    		110(1)
    From Setup to Cleanup
    		110(1)
    Food Transport
    		111(1)
    Catering from Your Vehicle
    		112(1)
    Specialty Services
    		112(3)
    Chapter 9 The All-Important Costs
    		115(12)
    Dollars and Sense
    		116(1)
    Business Startup Costs
    		117(2)
    Insurance Needs
    		119(1)
    Legal and Financial
    		119(1)
    Operating Costs
    		119(2)
    Growing Pains
    		121(1)
    Volume
    		121(1)
    Pricing
    		122(1)
    Pricing Principles
    		122(2)
    What a Customer Will Pay
    		123(1)
    Competitive Pricing
    		123(1)
    Higher or Prestige Pricing
    		123(1)
    Your Profit Margin
    		124(1)
    Making Money
    		124(3)
    Chapter 10 Finding Funding
    		127(10)
    First Do the Math
    		128(1)
    Funding
    		128(9)
    Personal Savings
    		129(1)
    Friends and Relatives
    		129(1)
    Assets
    		130(1)
    Banks or Credit Unions
    		131(1)
    Outside Investors: Angels and Venture Capitalists
    		132(1)
    Your Presentation: Make It Mouthwatering
    		133(4)
    Chapter 11 Franchising
    		137(10)
    The Pros and Cons of Franchising
    		138(1)
    Finding a Franchise
    		139(5)
    Franchise Brokers
    		140(1)
    Do Your Homework
    		140(2)
    Some Possibilities
    		142(2)
    Licensing: Adding Your Own Personal Touches
    		144(1)
    Franchising Your Business
    		144(1)
    The Savvy Entrepreneur
    		145(2)
    Chapter 12 Moving On
    		147(8)
    Selling Your Business
    		148(1)
    Getting a Proper Valuation
    		149(2)
    Setting a Sales Price
    		151(1)
    Finding Buyers
    		152(1)
    Staying Involved, or Not
    		153(1)
    And Finally
    		153(2)
    Appendix: Food Truck Resources
    		155(14)
    Agencies and Business Associations
    		156(7)
    Cart, Truck, Kiosk, and Trailer Designers and Manufacturers
    		159(1)
    Vehicle Wraps
    		160(1)
    Commercial Kitchens for Rent or Lease
    		160(1)
    Equipment and Supplies
    		161(1)
    Franchising
    		161(1)
    Funding
    		161(1)
    Mobile Food Industry Information
    		162(1)
    National Food Suppliers and Food Clubs
    		162(1)
    Catering Supplies
    		163(1)
    Other Business Websites
    		163(1)
    Business Plans
    		163(1)
    Credit Bureaus
    		164(1)
    Incorporation and Legal
    		164(1)
    Business Books
    		164(1)
    Small Business Software
    		165(1)
    Internet Business Resources
    		165(1)
    Additional Online Resources and Recipe Websites
    		166(3)
    Glossary 169(4)
    About the Author 173(2)
    Index 175
    For more than 30 years, Entrepreneur Media, Inc. has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

    Rich Mintzer is a journalist and author of more than 80 nonfiction books, including several on starting a business and a dozen for Entrepreneur Press. He hails from Westchester, New York, where he lives with his family.