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Start Your Own Green Business [Hardback]

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  • Formāts: Hardback, 194 pages, height x width x depth: 226x178x11 mm, weight: 312 g, Illustrations
  • Izdošanas datums: 16-Feb-2009
  • Izdevniecība: Entrepreneur Press
  • ISBN-10: 1599183390
  • ISBN-13: 9781599183398
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  • Cena: 16,99 €
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Start Your Own Green BusinessPalielināt
  • Formāts: Hardback, 194 pages, height x width x depth: 226x178x11 mm, weight: 312 g, Illustrations
  • Izdošanas datums: 16-Feb-2009
  • Izdevniecība: Entrepreneur Press
  • ISBN-10: 1599183390
  • ISBN-13: 9781599183398
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781599183398.html
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This guide offers ideas, tips, and warnings for establishing a business as a green business. It explains how to choose eco-friendly means of production, get funding from green lenders, and establish an environmentally responsible business culture. Marketing, promotion, and advertising are also covered, from press releases to company websites, blogging, and television. Some of the examples of green businesses presented include Kettle Foods, Newman's Own Organics, Seventh Generation, and Patagonia. An appendix lists green resource websites, websites for the 22 green business examples used in the book, contacts for US government agencies and business associations, web sites of magazines, newspapers, and professional organizations, and web sites for office supplies. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

Gain the Eco-Advantage in Today's Business World!
Do you have a go green or go home attitude? If so, you've got the right outlook for today's business world. Discover how to establish your business as a green business-starting at the ground level, and starting now!

From helping you explore environmentally-friendly opportunities to choosing eco-friendly means of production, our experts take you step by step, and show you how to protect our planet while building your business. Learn business basics with a green twist including financing, office setup, day-to-day operations and so much more!

  • Discover your business and your green competitive edge
  • Create a sustainable business model-no matter what business you choose
  • Get funding from green lenders
  • Manage your company's carbon footprint
  • Incorporate practical and innovative, earth-friendly solutions at every stage
  • Establish an environmentally responsible business culture
  • Use effective marketing to capture customers and keep them coming back
  • And more

Plus, gain innovative insights, ideas, and concepts from 22 successful green businesses!

Take the high road to success-start your green business today!

Do you have a go green or go home attitude? If so, you’ve got the right outlook for today’s business world. Discover how to establish your business as a green business starting at the ground level, and starting now! From helping you explore environmentally-friendly opportunities to choosing eco-friendly means of production, our experts take you step by step, and show you how to protect our planet while building your business. Learn business basics with a green twist including financing, office setup, day-to-day operations and so much more! ? Discover your business and your green competitive edge ? Create a sustainable business model no matter what business you choose ? Get funding from green lenders ? Manage your company’s carbon footprint ? Incorporate practical and innovative, earth-friendly solutions at every stage ? Establish an environmentally responsible business culture ? Use effective marketing to capture customers and keep them coming back ? And more Plus, gain innovative insights, ideas, and concepts from 22 successful green businesses! Take the high road to success start your green business today!
Acknowledgments xi
Preface xiii
Chapter 1 What Does "Green" Mean? 1
Looking Forward and Looking Back
2
Sustainability
3
The Eco-Lifecycle of a Product
6
The Green Mindset
7
What Does a Green Office Look Like?
9
Have You Ever Stepped Into a Green Store?
10
Have You Been to a Green Factory Lately?
10
The Green Homebased Businesses... Have You Seen One?
11
Balancing Pragmatic Business Concerns with an Environmental Approach
11
Chapter 2 Business Decisions 15
What Are Your Personal Goals?
16
What Are Your Financial Goals?
18
What Are Your Business Goals?
18
What Are Your Environmental Goals?
20
How to Choose the Right Business
22
Are You Inclined to Sell?
22
Can You Provide a Service?
23
Into Manufacturing?
24
Suit Yourself
25
There's No Need to Re-Invent the Wheel: A Look at 22 Successful Green Businesses
26
1. Pangea Organics
26
2. Patagonia
27
3. New Belgium Brewery
27
4. Clif Bar & Company
27
5. Green Mountain Coffee Roasters
28
6. Kettle Foods
28
7. Seventh Generation
29
8. Pizza Fusion
29
9. The Evergreen Group LLC and Green Key Real Estate
30
10. Solar Wind Works
30
11. WeWe Clothing
31
12. Newman's Own Organics
31
13. Odor tout
32
14. Inu Treats
32
15. GreeNow
33
16. Chokola'j®
33
17. Selfish Box
34
18. Sum-Bo-Shine
34
19. Electric Body
35
20. Montana Stones
35
21. iTySE
36
22. Wild Dill
36
Chapter 3 Customers and Market Research 39
What Do Customers Want?
40
Exploring Your Target Market
42
Focus Groups
44
Utilizing Your Research
45
Niche Markets
46
Scouting the Competition
47
The 80-20 Rule
49
Common Market Research Errors
50
Chapter 4 Building Your Green Business: Names, Structures, Locations, and Energy Options 51
Making Your Business Name Official
53
Business Structures
54
Zoning Regulations
57
Finding a Green Location
58
Know Your Business Needs
60
Building Green from the Ground Up
61
Leasing Versus Buying and Building
62
Finding a Green Builder, Architect, and/or Contractor
63
Brownfields
64
Energy Options
65
Solar Panels and Wind Turbines
66
Chapter 5 Business Equipment, Furniture, and Figuring Out Your Costs 69
Startup Costs
70
Computer Considerations
70
Printers and Eco-Friendly Ways of Using Them
73
Telephone Systems
74
Other Equipment
74
Greener Office Supplies
75
Green Office Furniture
76
Chairs and Lighting
78
Green Printing
79
Website Designers
80
Startup Costs Revisited
81
Operating Costs
84
Chapter 6 Getting the Green to Go Green 87
Green Financing
88
Finding Funding
89
The All-Important Business Plan
90
Components of a Business Plan
91
Reviewing Your Business Plan
94
Your Sustainability Plan
96
Your Waste Management Plan
96
Personal Loans
97
Government Financing
98
Other Options
99
Financing on Your Own
100
Chapter 7 Making Your Way in a Greener World 101
Making Money
102
Knowledge
102
Pricing
103
Inventory
105
Ordering from Green Suppliers
106
Manufacturing Environmentally-Friendly Products
107
Growing It Yourself
108
Sustainable Packaging and Packing
109
Greener Shipping
111
Greener Service with a Smile
111
Greener Commuting
112
Teaming with Likeminded Companies
113
Chapter 8 People Power: Your Green Team and Your Community 115
Establishing a Green Business Culture
117
A Green Team
119
Green Protocol
120
Building a Collective (or "Team") Mindset
121
Your Community
122
The Homebased Business
124
Chapter 9 Spreading the Word: Marketing, Promotion, and Advertising 127
Marketing Stories: The Good
128
And the Bad
130
Green Marketing
130
Having a Plan
132
Promoting Products and Services
133
Public Relations
135
Press Releases 101
137
Your Company Website
141
Online Newsletters
142
Blogging
144
Advertising 101
144
Fliers, Brochures, and More
145
Newspapers and Magazines
145
The Internet
146
Radio
146
Television
147
Headlines
148
Chapter 10 Social Responsibility 157
It Starts at Home
158
Doing for Others
159
Fair Trade Practices
160
A Green Work Environment
161
Green Education
163
Giving Your People What They Want
164
Socially Responsible Investing
165
Chapter 11 Keeping It Going 171
Maintaining Positive Green Habits
172
Putting It All Together (and Being Recognized)
172
Staying on Top of Your Industry News
173
Setting Up Your Benchmarks
174
The Future of Green
175
Appendix Green Business Resources 179
Green Resource Websites
179
Our 22 Green Business Examples
181
Business Resources
182
Office Supplies
185
Glossary 187
Index 191
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide