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Start Your Own Online Education Business [Mīkstie vāki]

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  • Formāts: Paperback / softback, 178 pages, height x width x depth: 224x173x11 mm, weight: 311 g, Illustrations
  • Izdošanas datums: 20-Sep-2007
  • Izdevniecība: Entrepreneur Press
  • ISBN-10: 1599181207
  • ISBN-13: 9781599181202
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  • Mīkstie vāki
  • Cena: 28,48 €*
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Start Your Own Online Education BusinessPalielināt
  • Formāts: Paperback / softback, 178 pages, height x width x depth: 224x173x11 mm, weight: 311 g, Illustrations
  • Izdošanas datums: 20-Sep-2007
  • Izdevniecība: Entrepreneur Press
  • ISBN-10: 1599181207
  • ISBN-13: 9781599181202
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781599181202.html
Keywords:
Teaching Goes High-TechOnline education is experiencing a huge growth spurt. The number of students taking online classes increased 24 percent in the past year-and this growth is only expected to continue. Dont let this lucrative opportunity pass you by. Take your teaching global by offering courses online. Learn everything you need to know to set up a successful online education business:Find financing, write a business plan, choose a business structure and learn other business basics Develop exciting courses in the four most popular areas-IT, health care, education and business-as well as niche marketsPromote your business and attract students through online newsletters, search engine optimization and other innovative techniques Design a user-friendly website and provide high-quality tech supportTrain instructors in this new education medium, or teach courses yourselfAnd more!Real-life stories from successful entrepreneurs show you exactly what you need to do to set up and run a profitable business. Nows the perfect time to get started with an online education business-and with this book, youre well on your way to success. Online education is experiencing a huge growth spurt. The number of students taking online classes increased 24 percent in the past year and this growth is only expected to continue. Don’t let this lucrative opportunity pass you by. Take your teaching global by offering courses online. Learn everything you need to know to set up a successful online education business: ? Find financing, write a business plan, choose a business structure and learn other business basics ? Develop exciting courses in the four most popular areas IT, health care, education and business as well as niche markets ? Promote your business and attract students through online newsletters, search engine optimization and other innovative techniques ? Design a user-friendly website and provide high-quality tech support ? Train instructors in this new education medium, or teach courses yourself ? And more! Real-life stories from successful entrepreneurs show you exactly what you need to do to set up and run a profitable business. Now’s the perfect time to get started with an online education business and with this book, you’re well on your way to success. Online education is experiencing a huge growth spurt. The number of students taking online classes increased 24 percent in the past year—and this growth is only expected to continue. Don’t let this lucrative opportunity pass you by. Take your teaching global by offering courses online. Learn everything you need to know to set up a successful online education business: Find financing, write a business plan, choose a business structure and learn other business basics Develop exciting courses in the four most popular areas—IT, health care, education and business—as well as niche markets Promote your business and attract students through online newsletters, search engine optimization and other innovative techniques Design a user-friendly website and provide high-quality tech support Train instructors in this new education medium, or teach courses yourself And more! Real-life stories from successful entrepreneurs show you exactly what you need to do to set up and run a profitable business. Now’s the perfect time to get started with an online education business—and with this book, you’re well on your way to success.
Preface xi
Learning for a Better Life
1(6)
A Degree of Confidence
2(2)
Learning Goes Online
4(1)
What's Your Role?
4(3)
Entering the Online Learning Market
7(16)
The Education Industry
8(1)
Beware of Geeks Bearing Gifts
9(1)
Where Do You Fit In?
9(3)
Curriculum Concerns
12(2)
What Do Your Students Want?
14(1)
Market Research
15(3)
Search and Research
16(1)
Utilizing Your Research
16(2)
Technology: Tools for School
18(1)
Keep on Keeping Online
19(2)
Your Technology
20(1)
Brainstorming Your Business
21(2)
Start-Up Strategies
23(10)
Success Stories
24(2)
Filling a Certifiable Need
26(2)
Certifiably Different
28(1)
Making a Middleman Market
28(2)
It's Who You Know
30(3)
Online Education Goes to School
33(12)
e-Writing, e-Reading, e-Arithmetic
34(2)
Homes Rule!
36(1)
Online Education and the College Campus
37(2)
Who's in the Audience?
39(1)
Generation Internet
39(1)
So Are They Ready for Internet Courses?
40(1)
The Other College ``Kids''
40(1)
Follow the Money
41(4)
Tuning Up Knowledge Workers and IT Professionals
45(12)
Thinking Corporate
46(1)
Looking Out for the Bottom Line
47(1)
What Knowledge Workers Need to Know
47(3)
Teach the Web on the Web
48(1)
Custom Coursework
49(1)
Training the Information Professional
50(7)
Taking the Long View
50(1)
Playing It Safe
51(1)
Did We Mention Certifications?
51(6)
Lifelong Online Learning
57(8)
Kids Are Born to It
58(2)
Adult Fare
60(1)
Seniors Go PC
61(2)
Continuing Education Reborn
63(2)
Course Planning and Offerings
65(14)
Your Course Catalog or List of Participating Schools
66(1)
Hot Topics and Unique Courses
67(1)
The Online Teaching Modality
68(1)
Staying in Synch---or Not
69(1)
Mixing the Best Blend
70(1)
The World of Online Instructors
71(1)
Finding Instructors
72(2)
Training and Setting Parameters
74(2)
Maintain Control
76(1)
Protect Your Property
76(3)
Solid Foundations for Virtual Firms
79(16)
Mission: Entirely Possible
80(1)
Make Your Case to the Right Jury
81(1)
About Us
82(1)
Name that Firm
82(3)
Brand Exercises
85(1)
Lawyers and Tigers and Bears
86(1)
What Form Should Your Business Take?
87(3)
Create a Full-Powered Business Plan
90(2)
Be Sure to Insure
92(1)
Where Credit's Due
92(3)
Putting Your Money Down
95(12)
Penny Pinching
96(1)
Down Home or Downtown
97(2)
Home Base
99(3)
Picks in Commercial Space
102(5)
Content and Delivery
107(8)
Content Is King
108(1)
Getting Beyond Text
109(1)
Instruction Beyond Instructors
110(1)
Resale Value
111(1)
Grow Your Own
112(2)
Fact, Fiction, and Credibility
114(1)
It's All About the Software
115(10)
Working the Web
116(1)
Find a Friendly Host
117(1)
Tools for the Creative Process
117(1)
Come Together
118(1)
Registration
119(3)
Online Learning Ecosystems
120(2)
Five for the Future: Technologies of Tomorrow
122(3)
Finding the Finances
125(10)
Who Are You Going to Call?
126(1)
Put It on Paper
127(1)
Show Me the e-Money
128(1)
Real-World Rainmakers
129(1)
Network and Network Again
130(2)
Stretching Exercises
132(1)
The Shoestring Stage
132(1)
Pricing Your Courses
132(3)
Spreading the Word
135(14)
It's an Ad, Ad, Ad World
136(1)
In the Virtual World
137(1)
Zeroing In: Yahoo! Yes, but the Main Page, No
138(1)
Seasoning
139(1)
Telling the PR Story
139(3)
Online Newsletters
142(1)
A Welcome Site for Customers
143(1)
Getting Sticky
144(1)
Show Your Stuff
145(2)
Word-of-Mouth
147(2)
Failure and Success
149(10)
Rocky Road
150(1)
Yes, You Can
151(1)
Don't Quit Until You Hit
152(1)
First-Mover Advantage
153(1)
Getting Feedback
153(1)
Don't Forget the Check
154(2)
What's an Entrepreneur?
156(3)
Appendix: Online Education Business Resources
159(10)
Accreditation
159(1)
Analysts and Experts
160(1)
Certification
161(1)
Government Agencies
161(1)
Magazines and Newsletters
162(1)
Books
163(1)
Software and Services
163(1)
Successful Online Education Entrepreneurs
164(1)
Trade Groups, Associations, and Organizations
164(2)
Web Sites
166(3)
Glossary 169(4)
Index 173


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