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Start Your Own Pet Business 2nd New edition [Mīkstie vāki]

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  • Formāts: Paperback / softback, 250 pages, height x width: 228x177 mm, Illustrations
  • Sērija : Startup
  • Izdošanas datums: 23-Feb-2023
  • Izdevniecība: Entrepreneur Press
  • ISBN-10: 1599186691
  • ISBN-13: 9781599186696
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  • Mīkstie vāki
  • Cena: 22,19 €
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Start Your Own Pet Business 2nd New editionPalielināt
  • Formāts: Paperback / softback, 250 pages, height x width: 228x177 mm, Illustrations
  • Sērija : Startup
  • Izdošanas datums: 23-Feb-2023
  • Izdevniecība: Entrepreneur Press
  • ISBN-10: 1599186691
  • ISBN-13: 9781599186696
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781599186696.html
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Unleash the Profits with Your Passion for Pets

Are you a pet lover? Fascinated by all things furred, feathered, and finned? A fast-growing market, the multibillion-dollar pet industry offers a world of business opportunities for entrepreneurs like you!

From hands-on pet care to specialty pet products like toys, food, and treats, the experts at Entrepreneur cover everything you need to build a successful pet-related business. Providing insider advice, tips, and tricks, along the way, this book will show you step by step how to:

  • Target the niche that matches your skill set
  • Equip yourself with the right tools from the start
  • Set competitive fees for your services
  • Efficiently manage inventory and supplies for easy order fulfillment
  • Use effective marketing and advertising tools to get the word out
  • Build positive customer and vendor relationshipsDive in and let pampered pets put profits in your pockets!



    • Pets are part of today’s family unit and their owners want to give them the best. In this new edition of Start Your Own Pet Business, readers navigate the market for pet-sitting and grooming services, pet food and toys, and more as learn the fundamentals for starting a successful business in the multibillion-dollar pet industry.

    Papildus informācija

    Advertising in Entrepreneur print and digital magazine (3MM readers/month)

    Email campaign to minimum 420K Entrepreneur subscribers

    Banner ads on Entrepreneur.com (audience of 14MM unique visitors/month)

    Book cover and text links within related articles and channels on Entrepreneur.com

    Content campaigns shared via Entrepreneurs social networks (14MM+ engaged)

    Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
    Preface xiii
    Chapter 1 Your Customers Are Human
    		1(12)
    Where to Start?
    		2(1)
    Is Anybody Home?
    		3(1)
    Determine Your Demographics
    		4(1)
    Cat Fight or Mutual Grooming?
    		4(1)
    The Odd Dog Out
    		5(1)
    What Do Humans Want?
    		5(3)
    Reliability
    		5(1)
    Trust
    		6(1)
    Confidence
    		6(1)
    Professionalism
    		7(1)
    Customer Care
    		7(1)
    Giving Good Customer Service
    		8(1)
    Pest Control
    		9(2)
    Are You Ready?
    		11(2)
    Chapter 2 Putting the Parts of Your Business in Place
    		13(24)
    The Name Game
    		14(1)
    Business Setup
    		14(2)
    McPet Sitter?
    		16(2)
    Pet-Sitting in Clients' Homes
    		18(1)
    Making the Pet Environment Comfortable
    		18(1)
    Pet Care in Your Own Home
    		19(1)
    Pet-Sitting as a Side Job
    		20(1)
    Don't Zone Out
    		21(1)
    Do You Need a Business Plan?
    		22(1)
    Business Plan Information
    		22(2)
    Executive Summary
    		23(1)
    Industry Overview
    		23(1)
    Your Credentials
    		23(1)
    Operating Overview
    		23(1)
    Financials
    		23(1)
    Startup Costs
    		24(1)
    Forms
    		24(8)
    Client and Pet Profiles
    		25(1)
    Emergency Care
    		26(6)
    Startup and Operating Capital
    		32(5)
    Obtaining Financing
    		35(2)
    Chapter 3 Basic Services
    		37(14)
    The Real Goal
    		38(1)
    Feeding
    		39(1)
    Details, Details
    		39(1)
    Multiple Priorities
    		40(1)
    Water, Water Everywhere
    		40(1)
    Doing Business
    		40(2)
    Exercise
    		42(1)
    Get the Lowdown
    		42(1)
    Cat Exercise
    		42(1)
    Laundry Time
    		43(1)
    Grooming
    		43(1)
    The Environment
    		44(1)
    Add Services to Your Menu
    		45(1)
    Setting Clear Rates for Your Services
    		45(1)
    So What Do You Charge?
    		46(1)
    Balancing Diverse Clients
    		46(3)
    Client Type 1 Day Care
    		46(1)
    Client Type 2 Long-Weekenders
    		47(1)
    Client Type 3 Business or Extended Vacation Travelers
    		47(1)
    Finding the Perfect Client Mix
    		47(1)
    Your Salary Expectations
    		48(1)
    The Numbers Can Tell a Lot
    		49(2)
    Chapter 4 Putting Your Best Paw Forward
    		51(16)
    Building a Customer Base
    		52(1)
    Finding Customers
    		52(1)
    The Marketing Plan
    		53(1)
    Your Website and Online Marketing
    		54(3)
    Email Marketing
    		55(2)
    Collecting Email Addresses
    		57(1)
    Social Media
    		57(1)
    Printed Marketing Materials
    		57(4)
    Business Cards
    		58(1)
    Brochures
    		59(2)
    Fliers
    		61(1)
    Paid Advertising
    		61(2)
    Well-Timed Press Releases
    		63(1)
    Vehicle Sign
    		63(1)
    Association Memberships
    		64(1)
    Speak!
    		65(1)
    Try Something Different
    		65(2)
    Chapter 5 Useful Credentials
    		67(8)
    Firsthand Experience
    		68(6)
    Training
    		69(1)
    Best in Show
    		69(1)
    Grooming
    		70(1)
    First Aid Training
    		70(1)
    Be a Techie
    		71(1)
    Visit Your Veterinarian
    		72(1)
    Nutrition
    		72(2)
    Pet Sitters International (PSI)
    		74(1)
    Rounding Out Your Resume
    		74(1)
    Chapter 6 Contracts, Insurance, and Legal Matters
    		75(10)
    Contracts
    		76(1)
    Insurance
    		77(3)
    Liability Insurance
    		77(1)
    Bonding
    		77(1)
    Disability Insurance
    		78(1)
    Health Insurance
    		78(1)
    Auto Insurance
    		79(1)
    Legal Issues
    		80(1)
    Corporate Structure
    		80(1)
    Employees
    		80(5)
    Independent Contractors
    		81(1)
    Noncompete and Confidentiality Agreements
    		81(1)
    Workers' Compensation
    		82(1)
    Internal Revenue Service (IRS) Obligations
    		82(3)
    Chapter 7 Financial Considerations
    		85(10)
    Class Act
    		86(1)
    Cycles of the Financial Moon
    		86(1)
    Keeping the Books
    		87(1)
    The Checkbook
    		87(1)
    The Old-Fashioned Way
    		87(1)
    Software
    		88(1)
    Accounting Methods
    		88(1)
    Making a Statement
    		89(1)
    Accountants
    		89(1)
    Taxes
    		90(1)
    Auto Expenses
    		91(1)
    Client Invoices and Receipts
    		91(1)
    Payment Options
    		92(1)
    Policies
    		93(1)
    Collections
    		93(1)
    Paying Yourself
    		94(1)
    Chapter 8 Raining Cats and Dogs
    		95(14)
    Basic Dog Care
    		96(3)
    Feeding
    		96(1)
    Water
    		97(1)
    Treats
    		98(1)
    Toys
    		98(1)
    Dog Restraint
    		98(1)
    Vital Signs
    		99(2)
    Temperature
    		99(1)
    Pulse
    		100(1)
    Respiration
    		101(1)
    Capillary Refill Time
    		101(1)
    Basic Cat Care
    		101(2)
    Cat Restraint
    		101(2)
    Allergies
    		103(1)
    Basic First Aid
    		103(6)
    Signs of Illness
    		103(2)
    Wound Care
    		105(1)
    Client Attitude
    		105(4)
    Chapter 9 Other Common House Pets
    		109(10)
    No Free Lunch
    		110(1)
    Saying No
    		111(1)
    Birds
    		111(1)
    Rodents
    		112(1)
    Fish
    		113(1)
    Ferrets
    		114(1)
    Rabbits
    		115(1)
    Reptiles
    		115(4)
    Chapter 10 Barn-Animal Care
    		119(12)
    Livestock Care
    		120(1)
    Fees
    		120(1)
    Services
    		121(1)
    Horse Care
    		122(3)
    Horse Vital Signs
    		122(1)
    Bad Signs
    		122(1)
    Horse Handling
    		123(1)
    Horse Wounds
    		124(1)
    Feeding Horses
    		124(1)
    Sheep and Goats
    		125(1)
    Cows
    		126(1)
    Pigs
    		127(1)
    Llamas and Alpacas
    		127(1)
    Other Types of Charges
    		128(1)
    A Word about Barn Cats
    		128(3)
    Chapter 11 Jungle Fever
    		131(8)
    Chinchillas
    		132(1)
    Sugar Gliders
    		133(1)
    Hedgehogs
    		133(1)
    Potbellied Pigs
    		134(1)
    Monkeys
    		134(2)
    Wallabies
    		136(1)
    Marketing Specialized Knowledge
    		136(3)
    Chapter 12 Expanding Your Business
    		139(14)
    Some Questions
    		140(1)
    Pet Specialist
    		140(1)
    Expanding Revenue, Not Customers
    		140(3)
    More Services
    		141(1)
    Products
    		142(1)
    Expanding On-Site
    		143(1)
    Expansion Considerations
    		143(1)
    Thinking Outside the Box
    		144(1)
    Office Care
    		144(1)
    Night Watch or Off-Hour Feeding
    		144(1)
    Ecommerce
    		144(1)
    A Bona Fide Kennel
    		145(1)
    Doggie Day-Care Service
    		146(1)
    Memorial Services
    		147(1)
    Franchises
    		147(1)
    Classes
    		148(1)
    Training with or without the Pet Owner
    		148(1)
    Rehab
    		148(1)
    Pet Taxi Service
    		149(1)
    Other Home-Related Services
    		149(1)
    Get It in Writing
    		149(1)
    Extra Services
    		150(2)
    Plant Care
    		150(1)
    Cleaning
    		151(1)
    Shopping
    		151(1)
    Dealing With Home-Maintenance Appointments
    		151(1)
    And in the End
    		152(1)
    Appendix: Pet Business Resources
    		153(4)
    Books about Animals
    		154(1)
    Books about Starting a Small Business
    		154(1)
    Websites
    		155(1)
    Places to Get Pet-Sitting Experience
    		155(1)
    Business Websites
    		156(1)
    Website Building
    		156(1)
    Glossary 157(2)
    About the Author 159(2)
    Index 161
    For more than four decades, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family; Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, and our industry partners to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward. Entrepreneur Media, Inc. is based in Irvine, CA and New York City.