| Preface |
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xi | |
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Chapter 1 Welcome to the Wonderful World of Photography |
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1 | (10) |
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3 | (1) |
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4 | (1) |
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4 | (2) |
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6 | (3) |
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9 | (2) |
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Chapter 2 Make Things Click by Finding Your Niche |
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11 | (16) |
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Photographer Specialty Areas |
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13 | (10) |
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13 | (1) |
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14 | (1) |
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Wedding and Special Event Photography |
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15 | (2) |
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17 | (2) |
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19 | (1) |
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Special Occasion (Noncorporate) Event Photography |
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20 | (1) |
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Additional Niche Photography Fields |
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21 | (2) |
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23 | (4) |
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Chapter 3 Taking Stock or Working on Assignment |
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27 | (8) |
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How Stock Work Is Managed and Monetized |
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29 | (2) |
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How Profitable Is Stock Photography? |
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30 | (1) |
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31 | (4) |
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Chapter 4 The Digital Revolution |
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35 | (10) |
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Plan Your Camera Equipment Budget Intelligently |
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39 | (6) |
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Consider All Your Supplementary Photography Equipment and Gear Needs |
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40 | (3) |
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43 | (2) |
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Chapter 5 Focusing on the Right Path |
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45 | (14) |
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47 | (5) |
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Start with a Clear Mission Statement |
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47 | (1) |
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48 | (4) |
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52 | (4) |
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53 | (1) |
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Distance Learning (Online Education) |
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54 | (1) |
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55 | (1) |
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55 | (1) |
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Online Learning Opportunities |
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55 | (1) |
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Become a Photography Assistant |
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56 | (3) |
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Chapter 6 Shoot for Accessibility: Choosing Your Location |
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59 | (10) |
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60 | (2) |
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Choosing a Commercial Location |
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62 | (3) |
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63 | (1) |
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64 | (1) |
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65 | (2) |
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66 | (1) |
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66 | (1) |
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Buying an Existing Business |
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67 | (2) |
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Chapter 7 Business Structure: A Blueprint for Success |
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69 | (14) |
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69 | (3) |
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70 | (1) |
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70 | (2) |
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Register Your Domain ASAP |
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72 | (1) |
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Build Your Brand with a Logo |
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73 | (1) |
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74 | (1) |
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75 | (1) |
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76 | (2) |
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78 | (5) |
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Chapter 8 Business Equipment for the Photographer |
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83 | (10) |
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84 | (3) |
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Equipping Your Office with the Right Stuff |
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87 | (3) |
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Burglar-Proof Your Business |
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90 | (3) |
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Chapter 9 Help Wanted: Staffing Your Studio |
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93 | (8) |
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94 | (3) |
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97 | (4) |
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98 | (1) |
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99 | (2) |
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Chapter 9 Marketing Made Easy |
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101 | (22) |
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Marketing in the Real World and Online |
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103 | (2) |
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Network, Network, Network! |
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105 | (2) |
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Join Professional Associations |
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105 | (1) |
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106 | (1) |
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Advertising and Public Relations |
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107 | (5) |
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107 | (1) |
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Replace Yellow Pages with Online Maps |
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108 | (1) |
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109 | (1) |
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109 | (1) |
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110 | (1) |
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Magazine and Publication Ads |
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111 | (1) |
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Designing and Publishing Your Website |
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112 | (3) |
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Don't Underestimate the Power of Online Social Networking |
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115 | (1) |
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116 | (1) |
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117 | (3) |
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118 | (1) |
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118 | (1) |
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The Appearance of Your Booth Is Important |
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119 | (1) |
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119 | (1) |
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120 | (3) |
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Chapter 11 Crunching the Numbers: Finances and Taxes |
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123 | (10) |
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124 | (3) |
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127 | (2) |
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129 | (1) |
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130 | (2) |
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Accepting Credit and Debit Cards |
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130 | (1) |
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131 | (1) |
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132 | (1) |
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Chapter 12 The Price Is Right: Knowing the Value of Your Art |
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133 | (8) |
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134 | (3) |
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137 | (1) |
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Bids, Estimates, and Deposits |
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137 | (2) |
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Crunching Numbers Is an Important Part of the Job |
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139 | (2) |
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Chapter 13 Photographer Beware: Legal Issues In the Industry |
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141 | (8) |
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142 | (1) |
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142 | (1) |
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142 | (1) |
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When Do You Need Permission? |
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143 | (1) |
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144 | (5) |
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Chapter 14 More Expert Advice from Experienced Pros |
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149 | (26) |
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More Wisdom from Experienced Professional Photographers |
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152 | (23) |
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Meet Molly McCauley, Owner/Lead Photographer at Molly + Co. |
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152 | (5) |
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Get Acquainted with Celebrity Photographer Michael Grecco |
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157 | (5) |
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Learn More About Wedding and Event Photography from Rob Grant |
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162 | (5) |
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Photographers Daniel and Laura Pinckard Share Their Wisdom |
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167 | (6) |
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Photographer Mark Campbell Offers Some Words of Wisdom |
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173 | (2) |
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175 | (3) |
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176 | (1) |
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Photography Franchise Resources |
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176 | (1) |
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Photo Product Sales Sites |
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176 | (1) |
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176 | (1) |
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Products and Services for Professionals |
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177 | (1) |
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Camera Equipment and Rentals |
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177 | (1) |
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178 | (1) |
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178 | (1) |
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178 | (1) |
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General Business Planning Software |
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178 | (1) |
| Glossary |
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179 | (2) |
| Index |
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181 | |
