Preface |
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xiii | |
Chapter 1 Introduction to the Food-Service Business |
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1 | (12) |
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2 | (3) |
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3 | (1) |
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3 | (1) |
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4 | (1) |
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4 | (1) |
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4 | (1) |
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5 | (2) |
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7 | (2) |
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Understanding Takeout Customers |
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9 | (1) |
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Takeout Technology Explodes |
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9 | (2) |
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11 | (2) |
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11 | (1) |
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Supermarkets and Convenience Stores |
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12 | (1) |
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12 | (1) |
Chapter 2 Restaurant Operations |
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13 | (10) |
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Setting Hours of Operation |
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16 | (2) |
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18 | (1) |
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19 | (1) |
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20 | (1) |
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21 | (2) |
Chapter 3 Developing Your Business Plan |
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23 | (8) |
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24 | (1) |
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24 | (4) |
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What Food-Service Business Best Suits You? |
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28 | (1) |
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28 | (1) |
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29 | (2) |
Chapter 4 Kitchen and Dining Room Basics |
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31 | (10) |
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The Dining Room and Waiting Area |
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32 | (1) |
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High-Tech Needs High-Touch |
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33 | (1) |
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33 | (2) |
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35 | (1) |
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36 | (2) |
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38 | (1) |
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39 | (1) |
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39 | (2) |
Chapter 5 Restaurant |
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41 | (22) |
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43 | (2) |
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43 | (1) |
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43 | (1) |
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44 | (1) |
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Casual-Dining Restaurants |
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45 | (1) |
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45 | (1) |
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45 | (5) |
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47 | (1) |
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48 | (2) |
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50 | (1) |
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50 | (4) |
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50 | (1) |
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51 | (1) |
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Receiving and Storage Equipment |
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52 | (1) |
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52 | (1) |
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Tableware and Miscellaneous Supplies |
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53 | (1) |
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53 | (1) |
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54 | (1) |
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54 | (9) |
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56 | (2) |
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58 | (1) |
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58 | (1) |
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59 | (1) |
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59 | (1) |
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60 | (1) |
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60 | (1) |
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60 | (3) |
Chapter 6 Pizzeria |
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63 | (16) |
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64 | (1) |
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65 | (6) |
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68 | (2) |
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70 | (1) |
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71 | (1) |
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71 | (5) |
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Food-Production Equipment |
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73 | (2) |
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Utensils and Miscellaneous Equipment |
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75 | (1) |
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75 | (1) |
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76 | (1) |
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77 | (2) |
Chapter 7 Sandwich Shop/Delicatessen |
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79 | (18) |
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81 | (1) |
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82 | (5) |
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85 | (1) |
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85 | (1) |
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86 | (1) |
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Receiving and Storage, Office, and Restrooms |
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86 | (1) |
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87 | (1) |
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88 | (4) |
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89 | (1) |
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Retail/Service Area Equipment |
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89 | (2) |
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91 | (1) |
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91 | (1) |
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Receiving and Storage Area Equipment |
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92 | (1) |
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92 | (4) |
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96 | (1) |
Chapter 8 Coffeehouse |
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97 | (22) |
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100 | (1) |
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101 | (1) |
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102 | (6) |
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Customer Service and Seating Area |
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103 | (3) |
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106 | (2) |
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108 | (4) |
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Coffee and Espresso Machines |
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109 | (3) |
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112 | (1) |
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113 | (1) |
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114 | (2) |
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116 | (1) |
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117 | (2) |
Chapter 9 Bakery |
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119 | (12) |
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122 | (1) |
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A Variety of Ways to Make Dough |
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122 | (1) |
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123 | (2) |
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124 | (1) |
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Front Retail/Display Area |
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124 | (1) |
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125 | (1) |
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Office/Shipping/Receiving Area |
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125 | (1) |
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125 | (1) |
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125 | (3) |
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128 | (1) |
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129 | (2) |
Chapter 10 Food and Party Catering |
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131 | (28) |
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135 | (1) |
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136 | (3) |
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Cooking and Serving Equipment |
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139 | (2) |
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141 | (1) |
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141 | (1) |
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142 | (1) |
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142 | (3) |
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Managers and Other Employees |
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143 | (1) |
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Event Staffing Guidelines |
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144 | (1) |
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Developing Menus and Setting Prices |
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145 | (2) |
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147 | (4) |
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151 | (1) |
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151 | (8) |
Chapter 11 Buying, Storing, and Tracking Supplies |
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159 | (10) |
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161 | (1) |
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162 | (1) |
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162 | (2) |
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164 | (1) |
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164 | (1) |
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165 | (1) |
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165 | (4) |
Chapter 12 Structuring Your Business |
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169 | (10) |
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170 | (2) |
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172 | (1) |
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173 | (1) |
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174 | (3) |
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Create Your Own Advisory Board |
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177 | (2) |
Chapter 13 Locating and Setting Up Your Business |
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179 | (14) |
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180 | (4) |
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181 | (1) |
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Accessibility to Potential Customers |
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181 | (1) |
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The Rent-Paying Capacity of Your Business |
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181 | (1) |
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181 | (1) |
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182 | (1) |
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Customer Parking Facilities |
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183 | (1) |
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183 | (1) |
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184 | (1) |
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The Rent-Advertising Relationship |
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184 | (1) |
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184 | (1) |
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Additional Retail Options |
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184 | (3) |
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187 | (1) |
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187 | (1) |
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187 | (1) |
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Packing and Shipping Tips |
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188 | (1) |
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188 | (1) |
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Should You Buy an Existing Operation? |
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188 | (2) |
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190 | (1) |
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191 | (2) |
Chapter 14 Human Resources |
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193 | (14) |
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195 | (2) |
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196 | (1) |
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196 | (1) |
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197 | (1) |
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197 | (1) |
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198 | (2) |
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200 | (2) |
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Same-Sex Marriages and Domestic Partnership Benefits |
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202 | (1) |
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202 | (1) |
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203 | (1) |
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204 | (1) |
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When You Suspect an Employee of Stealing |
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204 | (3) |
Chapter 15 Regulatory Issues |
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207 | (10) |
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208 | (3) |
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208 | (1) |
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208 | (1) |
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Liquor and Beer-and-Wine Licenses |
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209 | (1) |
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209 | (1) |
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210 | (1) |
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210 | (1) |
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210 | (1) |
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210 | (1) |
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210 | (1) |
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The Legalities of Liquor Vending |
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211 | (3) |
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212 | (2) |
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214 | (3) |
Chapter 16 Equipment |
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217 | (10) |
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218 | (9) |
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219 | (1) |
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220 | (2) |
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222 | (1) |
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223 | (1) |
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224 | (3) |
Chapter 17 Marketing |
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227 | (14) |
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229 | (1) |
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Make Your Grand Opening Truly Grand |
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229 | (1) |
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Look for Marketing Opportunities |
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230 | (1) |
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230 | (1) |
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231 | (1) |
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Public Relations and Promotions |
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232 | (3) |
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Plan for Community Involvement |
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235 | (1) |
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235 | (1) |
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236 | (5) |
Chapter 18 Financial Management |
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241 | (14) |
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242 | (3) |
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245 | (1) |
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245 | (1) |
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246 | (1) |
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Accepting Credit and Debit Cards |
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247 | (1) |
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248 | (1) |
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Dealing With Your Own Creditors |
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248 | (1) |
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249 | (2) |
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251 | (4) |
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Know Your Negotiating Points |
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252 | (1) |
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Finalize the Deal in Writing |
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252 | (3) |
Chapter 19 Tales from the Trenches |
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255 | (8) |
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256 | (1) |
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257 | (1) |
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257 | (1) |
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Find Your Market Niche and Stay Focused |
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257 | (1) |
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Don't Let Customers Leave Hungry or Unhappy |
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257 | (1) |
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Make Your Food Consistent |
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258 | (1) |
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Recognize the Lifetime Value of a Customer |
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258 | (1) |
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Choose Your Partners Carefully |
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258 | (1) |
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Build Relationships with Your Suppliers |
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259 | (1) |
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259 | (1) |
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Give Back to the Community |
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259 | (1) |
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260 | (1) |
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Keep Customer Requests in Perspective |
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260 | (1) |
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Provide Employees with Feedback and Recognition |
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260 | (1) |
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261 | (1) |
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261 | (1) |
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261 | (2) |
Appendix: Restaurant Resources |
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263 | (10) |
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264 | (1) |
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Credit Card and Check Verification Services |
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265 | (1) |
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265 | (2) |
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Franchises and Business Opportunities |
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267 | (1) |
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268 | (1) |
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Inventory and Supply Sources |
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268 | (1) |
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Magazines, E-Magazines, Books, and Publications |
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269 | (2) |
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271 | (1) |
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Successful Food Service Business Owners |
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271 | (2) |
Glossary |
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273 | (4) |
Index |
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277 | |