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E-grāmata: Store Choice, Store Location and Market Analysis (Routledge Revivals)

  • Formāts: 378 pages
  • Sērija : Routledge Revivals
  • Izdošanas datums: 14-Oct-2014
  • Izdevniecība: Routledge
  • Valoda: eng
  • ISBN-13: 9781317567738
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  • Formāts: 378 pages
  • Sērija : Routledge Revivals
  • Izdošanas datums: 14-Oct-2014
  • Izdevniecība: Routledge
  • Valoda: eng
  • ISBN-13: 9781317567738
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This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place over the past twenty years, and the profound implications of that restructuring for the type of research necessary to understand, maintain and enhance corporate responsibility.

The contributors present accounts of the development of new and original methods for retail analysis and forecasting purposes. They lay stress upon practical methods which are accurate and robust, and which can operate with the type of data typically available to retailers. The book will provide a major work of reference for retailers, market researchers, retail analysts, estate managers, urban planners and geographers in many countries.

Acknowledgements; The editor and contributors; Part 1: The Context;
Chapter
1. Retail restructuring and retail analysis Neil Wrigley; Part 2:
Models of Store Location and Techniques of Market Analysis;
Chapter
2.
Practical methods of retail location analysis: a review Michael J. Breheny
Chapter
3. Store location analysis: problems and progress John R. Beaumont
Chapter
4. The Tesco approach to store location Nicolas J. Penny and David
Broom
Chapter
5. Market share analysis techniques: a review and illustration
of current US practice A. Stewart Fotheringham
Chapter
6. Store and
shopping-centre location and size: a review of British research and practice
Alan G. Wilson
Chapter
7. Stated preference techniques and the analysis of
consumer choice John J. Bates
Chapter
8. Stated preference analysis and new
store location Laurence Moore; Part 3: Models of Store Choice;
Chapter
9.
Patterns of store choice Kau Ah Keng and Andrew S. C. Ehrenherg
Chapter
10.
Models of store choice and market analysis Neil Wrigley and Richard Dunn
Chapter
11. Patterns of store choice: new evidence from the USA Mark D.
Uncles and Andrew S. C. Ehrenberg; Part 4: Retail Analysis and Forecasting
Some Wider Themes;
Chapter
12. Information technology and retailing: the
implications for analysis and forecasting Clifford M. Guy
Chapter
13. Store
choice, store location and market analysis: some final observations on future
research priorities Clive Humby; Bibliography; Author index; Subject index
Neil Wrigley