The rules of entertainment have changed. Last year, the vlogger PewDiePie made more money from his YouTube videos than high profile movie stars such as Meryl Streep, Cameron Diaz and Anne Hathaway. And no one knows more about how it works than Robert Kyncl, Chief Business Officer at YouTube.
Youtube is the first truly global media platform, reaching 87% of all online adults in the UK. Streampunks not only tells the inside story about who and what we watch on our screens, but also the new ways that students are taught; how minorities are thought of, depicted and treated; how small businesses advertise; the way Hollywood scouts talent and formats its shows; the ways brands advertise; the way music is discovered and consumed; and the way stories are told.
This book is for the legions of creative people who want to learn how to become the next youtube stars. Its for the members of legacy media who want to understand where the future is headed. And its for all those who love good storytelling about the people who influence how we are entertained, educated and inspired.
Streampunks will the definitive book on Youtube, the new platform changing the face of entertainment.
Recenzijas
Roberts vision is clear and compelling: the future of media will be one in which fans decide what matters * Reed Hastings, CEO of Netflix * Thinking of starting your own new media career? Read Streampunks first. It's a revealing, thoughtful portrait of what success in the digital age really takes * Michelle Phan, YouTuber and author of MAKE UP * If you want to understand how media is changing, you need to understand YouTube. Streampunks is a fascinating look into the imaginative and determined minds of the people who are changing what we watch * Brian Grazer, founder of Imagine Entertainment and producer of APOLLO 13 and FROST/NIXON * Discovering YouTube was the happiest accident of my life. Its allowed me to share my comedy with the world and reach an entirely new global audience. Fans have even told me theyve learned English from watching my show on YouTubewhich is a mistake * Conan OBrien * I grew up in Cuba without access to the Internet. When I finally came to the United States, YouTube became my window to the world. Streampunks is an amazing description of experiences similar to mine * Camilla Cabello * A fascinating look into the imaginative and determined minds of the people who are changing what we watch * Brian Grazer *
Papildus informācija
Definitive stories behind the youtubers, vloggers and online video channels remaking entertainment
| Introduction |
|
ix | |
|
1 Rise of the Streampunks |
|
|
|
Your Orientation to a New Class of Creators |
|
|
1 | (10) |
|
2 11Superwoman11 Comes to the Supermarket |
|
|
|
Why Shelf Space Is the Key to Understanding How the Media Industry Works Today |
|
|
11 | (16) |
|
|
|
|
The Green Brothers and the Importance of Online Community Building |
|
|
27 | (18) |
|
|
|
|
Tyler Oakley, Authenticity, and the Changing Nature of Celebrity |
|
|
45 | (20) |
|
|
|
|
Lilly Singh, Mr. Bean, K-Pop, and the Global Media Melting Pot |
|
|
65 | (14) |
|
6 Show Me Something I Haven't Seen Before |
|
|
|
Satire, Representation, and Bias in Online Video |
|
|
79 | (14) |
|
|
|
|
The Deep Appeal of Narrow Niches |
|
|
93 | (22) |
|
|
|
|
Why Today's Stars Have to Give 110 Percent in a 24/7 World |
|
|
115 | (22) |
|
|
|
|
Funding Creativity in the Digital Age |
|
|
137 | (22) |
|
10 "This Just Uploaded ..." |
|
|
|
Vice, Storyful, and the New Business of the News Business |
|
|
159 | (26) |
|
11 Pardon Welcome the Interruption |
|
|
|
Casey Neistat Is Making Ads Great Again |
|
|
185 | (26) |
|
|
|
|
The Fall and Rise of the Music Industry |
|
|
211 | (24) |
|
|
|
|
Just When You Had Millennial Figured Out, Here Comes Gen Z |
|
|
235 | (14) |
| Conclusion: A Window to the World |
|
249 | (4) |
| Acknowledgments |
|
253 | |
Robert Kyncl (Author) Robert Kyncl is the Chief Business Officer at YouTube where he oversees all business functions, and was previously Vice President of Content at Netflix. Robert has been listed in Vanity Fairs 2012 & 2013 New Establishment List, Billboards Power 100 List in 2012, 2013, 2014 and 2015, Billboards 2014 International Power Players List and AdWeeks 2013 Top 50 Execs Who Make the Wheels Turn.
Maany Peyvan (Author) Maany Peyvan is a Speechwriter and Communications Manager at Google, where he leads speechwriting for YouTube. Prior to his time at Google, Maany was a political appointee in the Obama Administration, serving as Director of Speechwriting at the US Agency for International Development.
Biežāk uzdotie jautājumi par e-grāmatām