For business, engineering, science, and professional students who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on technology including clean tech, information technology, and the life sciences ensures wide-ranging appeal to anyone with an interest in high-potential ventures. A set of 20 fundamental principles are developed and defined throughout the book. Each chapter opens with a key question and outlines its content and objectives.
Part I - Venture Opportunity and Strategy
1. Venture Opportunity and Strategy
2. Opportunities
3. Vision and the Business Model
4. Competitive Strategy
5. Innovation Strategies
Part II - Concept Development and Venture Formation
6. Concept Development and Venture Formation
7. Risk and Return
8. Creativity and Product Development
9. Marketing and Sales
10. Types of Ventures
Part III - Intellectual Property, Organizations, and Operations
11. Intellectual Property
12. The New Enterprise Organization
13. Acquiring and Organizing Resources
14. Management of Operations
15. Acquisitions and Global Expansion
Part IV - Financing and Leading the Enterprise
16. Financing and Leading the Enterprise
17. The Financial Plan
18. Sources of Capital
19. Deal Presentations and Negotiations
20. Leading Ventures to Success
Tom Byers is Professor of Management Science and Engineering at Stanford University and founder of the Stanford Technology Ventures Program, which is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. After receiving his Ph.D. from UC Berkeley, Tom spent over a decade in leadership positions in technology companies including Symantec Corporation. His teaching awards include Stanford's highest honor in 2005 and three national awards for entrepreneurship educators.
Richard C. Dorf is Professor of Electrical Engineering and Professor of Management at the University of California, Davis. He is author of Introduction to Electric Circuits (7th Ed.), Modern Control Systems (10th Ed.), Handbook of Electrical Engineering (3rd Ed.), Handbook of Engineering (2nd Ed.), and Handbook of Technology Management. He is the co-founder of six technology firms and was recently elected a Fellow Member in The American Society for Engineering Education (ASEE)in recognition of his outstanding contributions to the Society.
Andrew J. Nelson is Assistant Professor of Management at the University of Oregon's Lundquist College of Business, where he teaches courses in strategy and entrepreneurship. He received his Ph.D. and B.A. degrees from Stanford University and his M.Sc. from Oxford University. Prior to joining the University of Oregon, he held the post of Lecturer in management science and engineering at Stanford University. Dr. Nelson is well known for his research into university-based entrepreneurship
