This two-volume set examines recent presidential and vice presidential debates, addresses how citizens make sense of these events in new media, and considers whether the evolution of these forms of consumption is healthy for future presidential campaignsand for democracy.
The presidential debates of 2016 underscored how television highlights candidates' and campaigns' messages, which provide fodder for citizens' widespread use of new media to "talk back" to campaigns and other citizens. Social media will continue to affect the way that campaign events like presidential debates are consumed by audiences and how they shape campaign outcomes. This two-volume study is one of the first to examine the relationship between debates as televised events and events consumed by citizens through social media. It also assesses the town hall debate format from 1992 to 2016, uses the lens of civil dialogue to consider how citizens watch the debates, and considers the growing impact of new media commentary on candidate images that emerge in presidential and vice presidential debates.
Televised Presidential Debates in a Changing Media Environment features contributions from leading political communication scholars that illuminate how presidential debates are transforming from events that are privately contemplated by citizens, to events that are increasingly viewed and discussed by citizens through social media. The first volume focuses on traditional studies of debates as televised campaign events, and the second volume examines the changing audiences for debates as they become consumed and discussed by viewers outside the traditional channels of newspapers, cable news channels, and campaign messaging. Readers will contemplate questions of new forms, problems, and possibilities of political engagement that are resulting from citizens producing and consuming political messages in new media.
Papildus informācija
This two-volume set examines recent presidential and vice presidential debates, addresses how citizens make sense of these events in new media, and considers whether the evolution of these forms of consumption is healthy for future presidential campaignsand for democracy.
Acknowledgments
Introduction: Presidential Campaign Debates in a Changing Media Environment
Edward A. Hinck
Part One The Changing Audience for Televised Debates
Chapter 1 Ruining the Debates in 140 Characters or Fewer: The Demophobic
Response to Popular Punditry during the 2012 Presidential Debates
Athena Renee Murray
Chapter 2 Interruptions as Rhetorical Leverage in Presidential Debate:
Twitter as an Aid to Understanding the Rhetorical Power of Transgressive
Behaviors in Presidential Campaigns
Milene Ortega
Chapter 3 Social Media in the 2016 Presidential and Vice Presidential
Debates
William D. Harpine
Part Two Using New Media to Combat Marginalization
Chapter 4 Social Media, Hegemonic Masculinity, and the Role of Women in
Presidential Elections and Debates, 19922016
Ann Burnett and Mark Meister
Chapter 5 Public Intimacy through Effeminate Tweets: @Hillary Clinton's 2016
Presidential Debate Spin
Flemming Rhode and Tisha Dejmanee
Part Three How Citizens Talk Back in New Media
Chapter 6 Preaching to the Choir: Partisan Social Identity and Presidential
Debate Social Watching
Freddie J. Jennings, Mitchell S. McKinney, and Molly M. Greenwood
Chapter 7 Debating a Social Media Celebrity: Social Media and Trump in the
2016 Presidential Debates
Andrew Zolides and Ashley A. Hinck
Part Four Memes of Memorable Debate Moments: Significant Campaign Discourse
or Distractions from the Issues?
Chapter 8 Beautiful Human Sweater Memes: Internet Memes as Vernacular
Responses to Presidential Debates
Andrew Peck
Chapter 9 Memes, Political Rhetoric, and Discursive Agency in the 2012 Vice
Presidential Debate
David R. Dewberry
Chapter 10 Reframing the Rhetorical Meme-ing: The Enthymematic Form of
"Binders Full of Women" Internet Memes from the October 16, 2012,
Presidential Debate
Thomas A. Salek
Chapter 11 Debating Memes: Networked Democracy and the Politics of Cynical
Laughter
Jonathan S. Carter
Part Five Enhancing the Citizen's Stake in Consuming Presidential Debates:
New Media's Impact on the Quality of Political Discourse
Chapter 12 Terministic Screens: Facebook/Twitter Polarization in the 2012
Election
Michael Eisenstadt
About the Editor and Contributors
Index
Edward A. Hinck, PhD, is professor of communication at Central Michigan University. He teaches undergraduate courses in advocacy and leadership as well as graduate courses in rhetorical criticism and communication theory.
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