The series marks the maturation of communications studies by setting out an overview of the discipline that can serve as a foundation for further study or a reference for professionals, graduates, and undergraduates. Scholars of communication, journalism, and allied fields explain such theories and models as information theories, biological and neurological bases of communication, models of communicative efficiency, theories of the development of human communication, communication as persuasion, and theories of public opinion. A second section rings through the components of communications: who, what, whom, channel, and effects. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)
Thishandbook offers an overview of the diversity of perspectives on communication: including perspectives from biology, sociality, economics, norms& human development. The scope of the contributions is global, and the volume is relevant to both the empirical and philosophical traditions in human sciences. This is also an introduction to the multi-volumeHandbooks of Communication Science.
