Newsome (journalism, Texas Christian University) has revised material to reflect trends related to technology's impact on public relations strategies and tactics, in this eighth edition of a text for students seeking a career in public relations. This edition contains a new chapter on international, political, and cultural issues relevant to public relations, plus new discussion questions and boxed readings on practice, research, and global and ethical perspectives. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared!
