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This is P.R.: Realities of Public Relations International 2 Revised ed [Hardback]

(University of South Carolina, USA), , , (University of Texas, Austin, USA)
  • Formāts: Hardback, 650 pages, height x width: 203x248 mm, weight: 1066 g
  • Izdošanas datums: 01-Jan-1993
  • Izdevniecība: Wadsworth Publishing Co Inc
  • ISBN-10: 0534172628
  • ISBN-13: 9780534172626
Citas grāmatas par šo tēmu:
This is P.R.: Realities of Public Relations International 2 Revised ed
  • Formāts: Hardback, 650 pages, height x width: 203x248 mm, weight: 1066 g
  • Izdošanas datums: 01-Jan-1993
  • Izdevniecība: Wadsworth Publishing Co Inc
  • ISBN-10: 0534172628
  • ISBN-13: 9780534172626
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780534172626.html
Keywords:
In addition to current information drawn from public relations campaigns, public relations agencies and the news, this new edition features coverage of public relations research, theory, ethics, law, tactics and channels. The text also contains examples of successful public relations campaigns and cases and illustrations depicting public relations in action.
Public Relations: Role, Origins and Future: The Realities of Public
relations; PR's Origins and Evolution; PR's Future; Research for PR: Research
for Backgrounding and Planning; Research Process, Procedures and Techniques;
Publics and Public Opinion; Persuasion and Communication Theories; PR's
Ethical and Legal Environment; PR Ethics and Social Responsibilities; Laws
Affecting PR Practice; PR in Action; Problem Solving Strategies: The
Management of PR Work; Communications Channels and Media; Tactics and
Techniques: Details that Make the Strategies Work; Campaigns; Public
Relations Case Studies; Crises.