An original and definitive illustrated history of Mattel, told playfully through the pages of the beautifully designed catalogs with which it announced the introduction of its iconic toys. A book that will tug nostalgic heartstrings, and a treasure trove of vintage graphics and illustrations for design lovers.
Celebrating eighty years of the most influential toy company in the world, this landmark publication is a captivating journey through the vibrant history of Mattel, a name synonymous with imagination and creativity for generations.
Beautifully illustrated with full pages from Mattels original printed catalogsdesign objects in themselves, with a wealth of imagery and typography that reflects the style of each passing decadethe book chronicles the evolution of the company from its humble beginnings in 1945 to its status today as a global leader in the toy industry.
Encompassing the evolution of a remarkable archive of toyswith special focus on those universal icons of childhood, Barbie, Hot Wheels, and Fisher-Pricethe book reveals behind-the-scenes stories of the visionaries who brought these toys to life, and explores the cultural impact they have had on children and families worldwide.
Featuring contributions from designers and collaborators, The Mattel Archive not only celebrates the toys themselves but also the memories theyve created. Perfect for toy enthusiasts, collectors, and anyone with a sense of wonder, this book invites readers to rediscover the magic of play and the lasting legacy of Mattelwhere every toy tells a story.
