There is currently immense interest in measuring the sustainability of tourism in general, and of ecotourism in particular. Until this time, it has been difficult for consumers to know whether claims of tourism destinations and products being "ecological and sustainable" are based on hard evidence. The tourism industry has therefore been developing methods to measure these objectively in the form of ecolabels. This book is the first substantial one to review this subject. Emphasis is placed on the criteria used in ecolabels to determine sustainability, the marketing of ecologically labelled tourism products, and the management of current ecolabels and awards.
Contributors ix Foreword xix Jacqueline Aloisi de Larderel Preface xix Eugenio Yunis Acknowledgements xxi Introduction Regulating the Green Message: the Players in Ecolabelling 1(18) Xavier Font Major Issues in Tourism Ecolabelling 19(8) Ralf C. Buckley Part I. Ecolabels in Context Ecolabelling in the Context of Sustainable Tourism and Ecotourism 27(14) Dimitrios Diamantis John Westlake The Consumer Behaviour Context of Ecolabelling 41(16) Richard Sharpley Environmental Behaviour Implications for Tourist Destinations and Ecolabels 57(14) Tanja Mihalic Tourism Ecolabels Market Research in Germany 71(16) Claudia Lubbert Part II. Ecolabels in Practice The Process of Developing an Ecolabel 87(18) Xavier Font John Tribe Pitfalls of Ecolabelling 105(16) Vinod Sasidharan Xavier Font Ecotourism Certification and Evaluation: Progress and Prospects 121(20) Megan Epler Wood Elizabeth A. Halpenny Environmental Management Tools in Canada: Ecolabelling and Best Practice Benchmarking 141(24) Pamela A. Wight Ecotourism Accreditation in Australia 165(10) Ralf C. Buckley Ecolabels for Tourism in Europe: the European Ecolabel for Tourism? 175(14) Herbert Hamele Part III. Tourism Ecolabels: Present and Future Turnover and Trends in Tourism Ecolabels 189(24) Ralf C. Buckley Quality Analysis of Tourism Ecolabels 213(34) Rolf Spittler Ute Haak The Future Belongs to International Ecolabelling Schemes 247(12) Walter Kahlenborn Attina Domine Conclusions: a Strategic Analysis of Tourism Ecolabels 259(90) Xavier Font Part IV. Information Sources Directory of Tourism Ecolabels 271(78) Xavier Font Eva Haas Kirsty Thorpe Lesley Forsyth Addresses of Ecolabelling Bodies 349(6) Index 355
Xavier Font is professor of sustainability marketing at the University of Surrey. He researches and develops methods of sustainable tourism production and consumption. He has published widely about sustainable tourism certification, and has consulted on sustainable product development, marketing and communication for UNEP, UNCTAD, UNWTO, IFC, EC, VisitEngland, Fįilte Ireland, WWF and the Travel Foundation amongst others. Since January 2019, he is the new co-editor of the Journal of Sustainable Tourism. He has conducted over 130 courses for more than 2500 businesses on how to market and communicate sustainability, see www.travindy.com
