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Tourism: A Modern Synthesis [Mīkstie vāki]

3.40/5 (11 ratings by Goodreads)
, (University of Portsmouth), (University of Portsmouth)
  • Formāts: Paperback / softback, 400 pages, height x width x depth: 246x189x19 mm, weight: 953 g, maps
  • Izdošanas datums: 31-May-2001
  • Izdevniecība: Cengage Learning EMEA
  • ISBN-10: 1861526407
  • ISBN-13: 9781861526403
Citas grāmatas par šo tēmu:
  • Mīkstie vāki
  • Cena: 59,04 €*
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  • Šī grāmata vairs netiek publicēta. Jums tiks paziņota lietotas grāmatas cena.
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  • Pievienot vēlmju sarakstam
  • Formāts: Paperback / softback, 400 pages, height x width x depth: 246x189x19 mm, weight: 953 g, maps
  • Izdošanas datums: 31-May-2001
  • Izdevniecība: Cengage Learning EMEA
  • ISBN-10: 1861526407
  • ISBN-13: 9781861526403
Citas grāmatas par šo tēmu:
Tourism: A Modern Synthesis is an accessible core textbook for tourism focusing on the development and management of tourism in an international context. A strong business and management theme pervades the book reflecting developments in the teaching and content of modern courses. The book is based around the principles of management and includes case studies emphasising this theme. It can be used as a one semester text, but its coverage of a broad range of subjects make it a useful resource throughout the three years of a degree course.
Authors vii
List of tables
ix
List of figures
xi
List of plates
xiii
Acknowledgements xv
Preface xvii
Section 1: Understanding tourism demand 1(70)
Introduction to tourism: themes, concepts and issues
3(30)
The historical development of tourism
33(12)
Understanding the tourist: tourism demand
45(14)
Understanding the tourist: tourist motivation
59(12)
Section 2: Understanding tourism as a business 71(80)
Tourism supply issues
73(12)
Travel and tourism intermediaries
85(12)
Transport and tourism
97(20)
Tourist attractions
117(16)
Tourism accommodation
133(18)
Section 3: Managing tourism operations 151(80)
Human resource management in tourism
153(14)
Financing tourism operations
167(16)
Tourism and entrepreneurship
183(12)
Tourism and information technology
195(12)
The role of the public sector in tourism
207(24)
Section 4: Marketing tourism 231(24)
Marketing tourism: concepts and issues
233(12)
Marketing tourism: destination management
245(10)
Section 5: The impact of tourist activity 255(76)
Economic impacts
257(18)
Social and cultural impacts
275(18)
Environmental impacts
293(16)
The challenge of sustainability
309(22)
Section 6: Trends and themes in the use of tourist resources 331(74)
Urban tourism
333(16)
Rural tourism
349(18)
Coastal and resort tourism
367(18)
Tourism in the less developed world
385(20)
Section 7: Managing tourist activities 405(55)
The tourist experience
407(10)
Managing the tourist experience
417(18)
The future of tourism
435(25)
Subject index 460(9)
Author index 469(4)
Place index 473