This volume aims to bridge the divide between business research methods and the social science perspective in the study of tourism. Seventeen contributions from international academics describe methods such as participant observation, the Delphi technique, and focus groups as they have been applied in specific tourism research situations. The final chapter examines some methods used by researchers to predict the future of tourism. Distributed in the U.S. by Oxford U. Press. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
There is a heightened attention concerning the nature of the tourism industry and a need for research concerning the economic, social and environmental impacts of tourism. Existing research methods texts are often based on either the business approach or the social science approach to tourism, and often do not provide real world examples of how to plan, implement or analyze tourism related research. This book aims to address this divide by integrating theory with practice through the inclusion of specific tourism research case studies alongside research theory. The book considers a wide range of research issues, approaches, and techniques, with contributions from both experienced and new researchers.