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Ultimate Guide to Compact Cases: Case Research, Writing, and Teaching [Mīkstie vāki]

(Westfield State University, USA)
  • Formāts: Paperback / softback, 288 pages, height x width x depth: 229x152x15 mm, weight: 411 g
  • Izdošanas datums: 01-Sep-2022
  • Izdevniecība: Emerald Publishing Limited
  • ISBN-10: 1803828501
  • ISBN-13: 9781803828503
Citas grāmatas par šo tēmu:
  • Mīkstie vāki
  • Cena: 43,00 €
  • Grāmatu piegādes laiks ir 3-4 nedēļas, ja grāmata ir uz vietas izdevniecības noliktavā. Ja izdevējam nepieciešams publicēt jaunu tirāžu, grāmatas piegāde var aizkavēties.
  • Daudzums:
  • Ielikt grozā
  • Piegādes laiks - 4-6 nedēļas
  • Pievienot vēlmju sarakstam
  • Formāts: Paperback / softback, 288 pages, height x width x depth: 229x152x15 mm, weight: 411 g
  • Izdošanas datums: 01-Sep-2022
  • Izdevniecība: Emerald Publishing Limited
  • ISBN-10: 1803828501
  • ISBN-13: 9781803828503
Citas grāmatas par šo tēmu:
This guide explains how to teach business case studies of fewer than 1,000 words that are designed to be read in 15 minutes or less, meant to make cases more accessible and readable by business students who do not prepare when cases are longer. It describes how to write and teach these cases, detailing the different types of knowledge needed to write cases; the difference between compact cases and traditional cases; finding a good idea for a case; researching a case; and writing the case and teaching note, writing cases as a course project with students, publishing a case, and teaching with compact cases, including online. Examples from published cases are provided throughout. Distributed in North America by Turpin Distribution. Annotation ©2022 Ringgold, Inc., Portland, OR (protoview.com)

Filled with annotated examples, checklists, and writing prompts, this practical guide takes readers through the research, writing, and teaching of short, Compact Cases. Tips are offered for managing student case writing projects, teaching with cases online, using data visualization to enhance student learning, and getting cases published.



This ultimate guide focuses on case research, writing, and teaching for a revolutionary new form of teaching case—Compact Cases. Designed to be read in 15 minutes or less, Compact Cases provide a more engaging learning experience for today’s students. Compact Cases overcome students’ lack of preparation for case discussions by making cases more accessible, readable and engaging. Whether students read a Compact Case before class or in class, better learning outcomes can be achieved by actively engaging students in case analysis and discussion.

Annotated cases, examples from published cases, helpful checklists, roadmaps, and writing prompts are provided to assist others in mastering the writing of short teaching cases and the accompanying teaching notes. Readers will learn to identify suitable case topics, develop effective learning objectives, use appropriate research methodologies, write lively and short prose, create more engaging exhibits, and prepare value-added teaching notes. Teaching strategies for effectively using Compact Cases online, in person, or blended teaching modes are provided. Strategies for publishing cases are provided to help case writers successfully share their work with others. Novice and experienced case writers will find tips, ideas, and strategies to improve student learning by using and writing Compact Cases.



This ultimate guide focuses on case research, writing, and teaching for a revolutionary new form of teaching case—Compact Cases. Designed to be read in 15 minutes or less, Compact Cases provide a more engaging learning experience for today’s students. Compact Cases overcome students’ lack of preparation for case discussions by making cases more accessible, readable and engaging. Whether students read a Compact Case before class or in class, better learning outcomes can be achieved by actively engaging students in case analysis and discussion. Annotated cases, examples from published cases, helpful checklists, roadmaps, and writing prompts are provided to assist others in mastering the writing of short teaching cases and the accompanying teaching notes. Readers will learn to identify suitable case topics, develop effective learning objectives, use appropriate research methodologies, write lively and short prose, create more engaging exhibits, and prepare value-added teaching notes. Teaching strategies for effectively using Compact Cases online, in person, or blended teaching modes are provided. Strategies for publishing cases are provided to help case writers successfully share their work with others. Novice and experienced case writers will find tips, ideas, and strategies to improve student learning by using and writing Compact Cases.
Chapter
1. Why write Compact Cases?

Chapter
2. Compact Cases vs. Traditional Cases

Chapter
3. Finding a Good Idea for a Compact Case

Chapter
4. Researching a Compact Case

Chapter
5. Writing a Compact Case

Chapter
6. Writing the Teaching Note for a Compact Case

Chapter
7. Writing Compact Cases with Students

Chapter
8. Publishing a Compact Case

Chapter
9. Teaching with Compact Cases

Chapter 10 Looking to the Future

Appendices

Appendix A: Annotated Copy of Chipotle Case

Appendix B: Annotated Copy of Chipotle Teaching Note
Rebecca J. Morris, PhD is Past-President and Fellow of The CASE Association and the North American Case Research Association (NACRA). Her cases have been published in leading case journals including the Case Research Journal, The CASE Journal, and the Business Case Journal Rebeccas cases on Nike, GlaxoSmithKline, Abbott Labs, and Kodak have appeared in major strategic management textbooks.





Rebecca has served as the Editor-in-Chief of The CASE Journal (TCJ) since 2016. TCJ has published more than 25 editorial essays authored by Dr. Morris focused on advancing the field of case research, writing, and teaching.





Currently, Rebecca serves as the Associate Dean of the School of Business, Mathematics, Computing and Sustainability at Westfield State University in Westfield, MA. Previously, she taught strategic management, and international business courses at Westfield State University and the University of Nebraska at Omaha.