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E-grāmata: Understanding Communication Research Methods: A Theoretical and Practical Approach

(Minnesota State University, USA), (Clemson University, USA)
  • Formāts: 340 pages
  • Izdošanas datums: 20-Aug-2024
  • Izdevniecība: Routledge
  • Valoda: eng
  • ISBN-13: 9781040116272
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Understanding Communication Research Methods: A Theoretical and Practical ApproachPalielināt
  • Formāts: 340 pages
  • Izdošanas datums: 20-Aug-2024
  • Izdevniecība: Routledge
  • Valoda: eng
  • ISBN-13: 9781040116272
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"Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its fourth edition, offers students practical reasons why they should care about research methods and offers a practical guide for conducting research. Explaining quantitative, qualitative, critical, and performance research methods, this new edition helps students better grasp the theoretical and applied uses of method by clearly illustrating practical applications. The book features allthe main research traditions in communication including applications of the methods through effective examples and exercises, and sample student papers that demonstrate research methods in action. This textbook is perfect for beginning and advanced scholars using critical, cultural, interpretive, qualitative, quantitative, rhetorical, and performance research methods. Additional resources for students and instructors can be found on the eResource, which includes links, videos, outlines, activities, recommended readings, test questions, and more"--

Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its fourth edition, offers students practical reasons why they should care about research methods and offers a practical guide for conducting research.



Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its fourth edition, offers students practical reasons why they should care about research methods and offers a practical guide for conducting research.

Explaining quantitative, qualitative, critical, and performance research methods, this new edition helps students better grasp the theoretical and applied uses of method by clearly illustrating practical applications. The book features all the main research traditions in communication, including applications of the methods through effective examples and exercises, and sample student papers that demonstrate research methods in action.

This textbook is perfect for beginning and advanced scholars using critical, cultural, interpretive, qualitative, quantitative, rhetorical, and performance research methods.

Additional resources for students and instructors can be found on the eResource at www.routledge.com/9781032557380, which includes links, videos, outlines, activities, recommended readings, test questions, and more.

Recenzijas

Nobody does it quite like Croucher and Cronn-Mills when it comes to offering a clear and comprehensive undergraduate communication research methods textbook. This book helps students understand how communication theory drives methodological decisions, creativity, and defendable results. Hands down, its the best, most relatable textbook for undergraduate students available today. - Jayne Violette, Professor of Communication, University of South Carolina Beaufort, USA

Croucher and Cronn-Mills is the only comprehensible book on research methods Ive read. Other research methods books tell you what the method isthis book tells you how to do it. This textbook is now part of my permanent collection. Anyone learning about research, exploring research, or doing research needs to read this book. - Halley Weinberger, Graduate Assistant, Minnesota State University, Mankato, USA

Section One: Research Paradigms
1. Introduction and Ethics
2. The Social
Scientific Paradigm
3. The Interpretive Paradigm
4. The Critical Paradigm
(James P. Dimock) Section Two: Research Design
5. Data
6. Evaluating
ResearchWarrants
7. Hypothesis and Research Questions Section Three:
Research Methods
8. Ethnography
9. Interviewing
10. Focus Groups
11. Content
Analysis
12. Discourse Analysis (Margarethe Olbertz-Siitonen)
13. Surveys
14.
Descriptive Statistics
15. Inferential Statistics
16. Experimental Design
17.
Mixed Methods (Malynnda Johnson)
18. Rhetorical Criticism
19. The Process of
Critique (James P. Dimock)
20. Methods of Performance (Desirée D. Rowe and
Michael Tristano, Jr.)
Stephen M. Croucher is Professor and Head of the School of Communication, Journalism, and Marketing at Massey University, New Zealand. He serves on the editorial boards of more than 10 journals and served as the editor of the Review of Communication (20222025), Frontiers in Communication (20192022), Journal of Intercultural Communication Research (20102019), and Speaker & Gavel (20102015). He has held and holds various leadership positions in the National Communication Association, the International Communication Association, and the World Communication Association. He served as President of the World Communication Association from 2019 to 2023.

Daniel Cronn-Mills is Professor and Distinguished Faculty Scholar at Minnesota State University, Mankato, USA. He has authored and co-authored three books, five book chapters, and a stack of journal articles. He served as the editor of Speaker & Gavel (19972010) and on the editorial board of 11 scholarly journals. He has served in numerous leadership roles including the National Communication Association, the American Forensic Association, and the Communication and Theatre Association of Minnesota.
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