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User Experience Design: A Practical Playbook to Fuel Business Growth [Mīkstie vāki]

3.80/5 (6 ratings by Goodreads)
  • Formāts: Paperback / softback, 320 pages, height x width x depth: 252x201x23 mm, weight: 839 g
  • Izdošanas datums: 04-Jul-2022
  • Izdevniecība: John Wiley & Sons Inc
  • ISBN-10: 1119829208
  • ISBN-13: 9781119829201
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User Experience Design: A Practical Playbook to Fuel Business GrowthPalielināt
  • Formāts: Paperback / softback, 320 pages, height x width x depth: 252x201x23 mm, weight: 839 g
  • Izdošanas datums: 04-Jul-2022
  • Izdevniecība: John Wiley & Sons Inc
  • ISBN-10: 1119829208
  • ISBN-13: 9781119829201
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781119829201.html
Keywords:
"For the past three years, LinkedIn has listed User Experience design (UX) as a top 15 in-demand career. Unfortunately, many practitioners entering this profession are self-taught and lack the guidance needed to advance professionally. User Experience Design is the professional playbook for UX professionals. It teaches product leaders, managers, engineers, and designers that design is a business growth driver, and how to design customer-centered tech products that customers love. The book explains the mindset top UX professionals need to combine core principles of design, business, and customer focus in their product development work. Written by the co-founder of UXReactor, the fastest growing specialized UX firm in the US, this book dozens of practical UX tools."--

Igniting business growth through UX 

In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t — with their wallets. Organizations realize they need to adapt quickly but don’t know how or where to start.  

In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.  

You’ll discover:

  • Why putting users at the center of strategy leads to an almost unfair competitive advantage 
  • Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable 
  • Common shortfalls that prevent organizations from reaping the value of experience design   
  • 27 proven “plays” from the UXReactor playbook to put concepts into practice 
  • Game planning examples to execute at different levels of an organization 

A comprehensive and practical book for everyone involved in the transformation — business leaders, design leaders, product managers, engineers, and designers — User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers. 

Prelude Praise for User Experience Design 3(9)
About the Author 12(1)
About Uxreactor 13(1)
Preface 14(8)
PART 1 PLAY TO WIN BUSINESS × TECHNOLOGY × DESIGN
Chapter 1 Case Study of Altedukation
22(4)
Going digital is not the sole determinant of great outcomes
Chapter 2 Introduction
26(2)
Merging roles of business, technology, and design
Chapter 3 The User Experience Problem
28(2)
Understanding this problem is half the battle
Chapter 4 Experience Value Chain
30(4)
Creating business value by solving the user experience problem
Chapter 5 Business Insanity
34(4)
Doing the same thing and expecting a different result
Chapter 6 Two Case Studies of Experience Transformation
38(10)
Learning from the leaders
GROWTH BY EXPERIENCE DESIGN
Chapter 7 Getting the System Right
48(2)
Implementing four elements of a winning system
Chapter 8 Mindsets of a User-Centric Organization
50(6)
What can we learn from a 15th century polymath
Chapter 9 The Experience Design Process
56(4)
Creating a structure that facilitates success
Chapter 10 Getting the Right People Right
60(6)
Aligning skills, roles, and personnel in a user-centric organization
Chapter 11 The Transformation Starts With You
66(6)
Preparing yourself to lead the charge
PART 2 27 PLAYS TO PRACTICE USING THE PLAYBOOK
Chapter 12 How to Navigate the Playbook
72(4)
Creating your own learning journey based on your intent
Chapter 13 How to Read a Play
76(2)
Understanding the mindful way of getting to your intent
Chapter 14 User Empathy Play
78(10)
How do I develop enough understanding to truly empathize with my user?
EXPERIENCE STRATEGY
Chapter 15 Experience Strategy: Introduction
88(4)
Building the right scaffolding for a user-centric organization
Chapter 16 Culture Design Play
92(6)
How do I foster a user-first organizational environment?
Chapter 17 Shared Empathy Play
98(6)
How do I grow the collective user empathy of my organization?
Chapter 18 Experience Ecosystem Play
104(6)
How do I build a seamless experience for the user across the entire ecosystem?
Chapter 19 Experience Roadmap Play
110(6)
How do I create a roadmap centered around the experience of a user?
Chapter 20 Experience Vision Play
116(6)
How do I create an experience vision that activates my organization?
Chapter 21 Hiring Play
122(6)
How do I hire Experience Practitioners?
Chapter 22 Career Ladder Play
128(6)
How do I enable Experience Practitioners to grow professionally in their careers?
Chapter 23 Experience Transformation Program Play
134(10)
How do I build a robust program around Experience Transformation?
USER RESEARCH INSIGHTS
Chapter 24 User Research Insights: Introduction
144(4)
Building and activating the portfolio of insights
Chapter 25 Picking a Research Method Play
148(6)
How do I know which method to use to gather insights?
Chapter 26 Research Recruitment Play
154(6)
How do I recruit the right participants for user research?
Chapter 27 Research Quality Play
160(6)
How do I ensure rigor in my user research?
Chapter 28 Experience Metrics Play
166(8)
How do I measure the success and quality of my user's experience?
Chapter 29 Insights Curation Play
174(6)
How do I consolidate and leverage research insights?
Chapter 30 User Research Program Play
180(8)
How do I run an effective research program?
PRODUCT THINKING
Chapter 31 Product Thinking: Introduction
188(2)
Building a system to identify, prioritize and coordinate the right problems
Chapter 32 Experience Benchmarking Play
190(6)
How do I define baseline and best-in-class product experiences?
Chapter 33 Experience Design Brief Play
196(6)
How do I align for success at the beginning of the design phase?
Chapter 34 Design Problems and Opportunities Play
202(8)
How do I decide what are the right problems to solve?
Chapter 35 Product Experience Planning Play
210(6)
How do I ensure the delivery of a great product experience?
Chapter 36 Cross-Functional Collaboration Play
216(6)
How do I collaborate across the organization to drive seamless and informed product experience design?
Chapter 37 Product Thinking Program Play
222(8)
How do I catalyze great product experiences?
EXPERIENCE DESIGN DOING
Chapter 38 Experience Design Doing: Introduction
230(2)
Building an effective "solutioning" rhythm in your organization
Chapter 39 Workflow Design Play
232(6)
How do I systematically optimize and design experiences?
Chapter 40 Detailed Design Play
238(8)
How do I hone in on effective and quality designs?
Chapter 41 Experience Design Review Play
246(6)
How should an experience design review be run?
Chapter 42 Design System Play
252(6)
How do I build and scale experience designs with high consistency and quality?
Chapter 43 Design Quality Assurance (Qa) Play
258(6)
How do I test the quality of the designed vs. engineered experience designs?
Chapter 44 Experience Design Doing Program Play
264(8)
How do I run an effective Experience Design Doing Program?
PART 3 GAMETIME GAME PLANNING
Chapter 45 A Business Leader's Game Plan
272(4)
Contrasting the journey of two leaders in different business contexts
Chapter 46 A Design Leader's Game Plan
276(4)
Two journeys: Mature bv.d vs. Immature bv.d
Chapter 47 A Design Practitioner's Game Plan
280(2)
A journey of a successful experience strategist
Chapter 48 A Newbie Practitioner's Game Plan
282(4)
The successful career transitions of an architect and a communication graduate
Chapter 49 A Design Collaborator's Game Plan
286(4)
A product manager and an engineer's journey in becoming awesome collaborators
READY, SET, GO
Chapter 50 The Manifestos
290(3)
APPENDIX
Where to Co to Learn More?
293(1)
The Players Behind the Playbook
294(3)
Acknowledgments 297(2)
References 299(5)
Index 304