Preface |
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xi | |
Acknowledgments |
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xvii | |
Authors |
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xix | |
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Part I Structuring Hard Decisions |
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1 | (76) |
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1 The Case for a Structured Analytic Decision Process |
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3 | (26) |
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3 | (1) |
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3 | (2) |
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1.3 Decision Analysis Effectiveness |
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5 | (2) |
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1.4 Do Not Trust Your Gut |
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7 | (4) |
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1.5 Maximize versus Satisfice |
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11 | (2) |
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13 | (1) |
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1.7 What Makes a Decision Difficult? |
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14 | (3) |
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1.8 Symptoms of a Poor Decision-Making Process |
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17 | (5) |
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1.9 Transparent and Efficient Decision Making |
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22 | (7) |
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Appendix 1.A Other Modeling Tools |
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23 | (1) |
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1.A.1 Probabilistic Models |
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24 | (1) |
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1.A.2 Deterministic Models |
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24 | (1) |
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25 | (1) |
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Complete Chapter Activities |
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25 | (1) |
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Discuss the Factors That Made the Following Decisions Difficult |
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26 | (1) |
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27 | (2) |
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2 Influence Diagrams: Framing Multi-Objective and Uncertain Decisions |
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29 | (22) |
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29 | (1) |
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2.2 Components of an Influence Diagram |
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30 | (5) |
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2.3 Learn by Simple Example: Automation Investment |
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35 | (1) |
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2.4 Divide and Delay Decision: Plan an RSVP Theater Party |
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36 | (1) |
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2.5 Arrows in Complex Influence Diagram: New Product Late-to-Market |
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37 | (5) |
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2.6 Multiple Objective Influence Diagram: Buying a Used Car |
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42 | (2) |
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2.7 Oglethorpe Power Corporation: Actual Case |
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44 | (1) |
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2.8 Influence Diagram Construction: Review |
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45 | (1) |
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2.9 Solving Influence Diagrams |
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46 | (1) |
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2.10 Recent Articles on Influence Diagrams |
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46 | (5) |
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47 | (2) |
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49 | (2) |
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3 Common Decision Templates |
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51 | (26) |
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51 | (1) |
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3.2 In-House or Outsource (Make or Buy) |
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51 | (3) |
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3.3 Change (Upgrade) or Keep Status Quo |
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54 | (2) |
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3.4 Products: Launch, Portfolios, and Project Management |
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56 | (3) |
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3.5 Project Management: Product Development |
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59 | (1) |
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60 | (2) |
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62 | (2) |
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3.8 Personnel and Organizational Selection: Hire Faculty |
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64 | (2) |
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3.9 Facility Location: Sports Arena |
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66 | (2) |
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68 | (2) |
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3.11 Personal: University Selection |
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70 | (1) |
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3.12 Information Gathering: Market Research, Prototypes, and Pilot Plants |
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71 | (1) |
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72 | (5) |
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73 | (1) |
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73 | (4) |
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Part II Decisions with Multiple Objectives |
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77 | (158) |
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4 Structure Decisions with Multiple Objectives |
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79 | (36) |
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79 | (2) |
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4.2 Description of the Overall MAUT Process |
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81 | (3) |
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84 | (1) |
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4.4 Fundamental Objectives |
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85 | (2) |
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4.5 Objectives Hierarchy: Examples |
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87 | (2) |
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4.6 Top-Down Approach: Global Facility Location |
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89 | (2) |
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4.7 Bottom-Up Approach: Kitchen Remodeling |
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91 | (3) |
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94 | (4) |
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4.9 Example: Buy a Used Car |
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98 | (2) |
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4.10 Identify Alternatives |
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100 | (2) |
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4.11 Real-World Applications |
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102 | (13) |
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111 | (1) |
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Complete Chapter Activities |
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111 | (1) |
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111 | (2) |
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113 | (2) |
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5 Structured Trade-Offs for Multiple Objective Decisions: Multi-Attribute Utility Theory |
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115 | (54) |
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115 | (2) |
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5.2 Concepts and Terminology |
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117 | (2) |
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119 | (1) |
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5.4 Trade-Off Conflicting Objectives |
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120 | (5) |
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5.5 Single-Measure Utility Function: Proportional Scores |
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125 | (1) |
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5.6 Aggregate Utility: Total Score for Each Alternative |
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126 | (4) |
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5.7 Assessing Weights Revisited: Large Set of Measures |
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130 | (7) |
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5.8 Assess Individual (Single-Measure) Utility Function: Nonlinear Utility Functions and Constructed Measures |
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137 | (6) |
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5.9 Group Decision Making |
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143 | (4) |
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147 | (1) |
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5.11 Contractor Selection for Kitchen Remodeling |
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148 | (2) |
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5.12 Real-World Application: Multi-Attribute Risk Analysis in Nuclear Emergency Management |
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150 | (3) |
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5.13 Selection of Best Conformal Coating Process |
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153 | (5) |
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5.14 Nonlinear Additivity: Multiplicative Form |
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158 | (2) |
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5.15 Research Issues with Weight Elicitation |
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160 | (9) |
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161 | (1) |
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Complete Chapter Activities |
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161 | (1) |
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162 | (2) |
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164 | (3) |
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167 | (2) |
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6 Value and Risk Management for Multi-Objective Decisions |
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169 | (34) |
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169 | (3) |
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6.2 Synthesize Weighted Sum |
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172 | (4) |
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6.3 Comparison of Two Alternatives |
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176 | (1) |
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6.4 Robustness of a Decision Using Sensitivity Analysis |
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176 | (2) |
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6.5 Value Enhancement with Hybrid: Lighting Example |
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178 | (1) |
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6.6 Better Alternative through Value Enhancement: Kitchen Remodeling |
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179 | (3) |
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6.7 Value Enhancement: Warehouse Selection |
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182 | (4) |
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6.8 Value Enhancement and Risk Management: Process Selection |
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186 | (2) |
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6.9 Risk Analysis and Management |
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188 | (4) |
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6.10 MAUT and Subject Matter Experts: Process |
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192 | (2) |
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194 | (9) |
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198 | (1) |
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199 | (4) |
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7 Multiple Objective Decisions with Limited Data: Analytical Hierarchy Process |
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203 | (32) |
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203 | (2) |
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7.2 AHP Procedure Details and Snow Blower Example |
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205 | (8) |
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7.3 Commercial Snow Throwers Selection |
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213 | (4) |
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217 | (5) |
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222 | (1) |
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7.6 Growth of AHP Pair-Wise Comparison Effort |
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223 | (2) |
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7.7 Comparison of AHP vs. MAUT |
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225 | (3) |
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7.8 Application Capsule: Compare AHP with MAUT: A Case Study |
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228 | (7) |
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Appendix 7.A Consistency Ratio |
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230 | (1) |
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7.A.1 Consistency Measurement |
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230 | (1) |
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231 | (2) |
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233 | (2) |
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Part III Decisions and Management under Uncertainty |
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235 | (156) |
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8 Value-Added Risk Management Framework and Strategies |
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237 | (20) |
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237 | (2) |
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8.2 Overview of the Risk Management Process |
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239 | (1) |
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240 | (3) |
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243 | (3) |
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8.5 Systems Risk Analysis |
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246 | (1) |
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8.6 Risk Mitigation Framework |
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247 | (2) |
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8.7 Risk Communication, Perception, and Awareness |
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249 | (1) |
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8.8 Alternative Risk Mitigation and Elimination Strategies |
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250 | (7) |
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254 | (1) |
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255 | (2) |
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9 Spreadsheet Simulation for Decisions with Uncertainty |
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257 | (20) |
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257 | (1) |
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9.2 Using @Risk Spreadsheet Simulation |
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258 | (1) |
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9.3 Project Acceleration Investment |
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258 | (4) |
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9.4 Profit Forecasting for Drug Development |
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262 | (3) |
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9.5 Global Sourcing Risk Analysis |
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265 | (6) |
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9.6 Real-World Applications @Risk |
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271 | (6) |
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272 | (2) |
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274 | (3) |
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10 Decisions with Uncertainty: Decision Trees |
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277 | (48) |
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277 | (1) |
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10.2 Early Users of Decision Trees |
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278 | (1) |
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279 | (1) |
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10.4 Influence Diagrams and Schematic Trees |
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280 | (5) |
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10.5 Constructing and Analyzing a Simple Decision Tree |
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285 | (5) |
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10.6 Risk Profile/Cumulative Risk Profile |
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290 | (1) |
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10.7 Complex Symmetric Decision Tree: Make or Buy |
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291 | (9) |
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10.8 Asymmetric Tree: Design Change |
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300 | (2) |
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10.9 Sequential Decisions |
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302 | (4) |
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10.10 Robustness of Optimal Solution through Sensitivity Analysis |
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306 | (4) |
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10.11 Real World Applications |
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310 | (15) |
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Basic Terminology/Glossary of Terms |
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313 | (1) |
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314 | (1) |
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Complete Chapter Activities |
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314 | (1) |
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314 | (6) |
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320 | (3) |
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323 | (2) |
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11 Structured Risk Management and the Value of Information and Delay |
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325 | (38) |
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325 | (1) |
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11.2 Identify High-Impact Variables |
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326 | (3) |
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11.3 Risk Profiles and Structured Risk Management |
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329 | (3) |
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11.4 Make or Buy Example: Discrete Decision Tree Analysis |
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332 | (3) |
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11.5 Perfect and Imperfect Information |
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335 | (5) |
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11.6 Imperfect Information: Bayes' Theorem |
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340 | (11) |
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11.7 Conditional Decisions and Information Seeking Trees: Flu Virus Detection Technology |
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351 | (1) |
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11.8 Contingent Contracts Reduce Risk |
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351 | (4) |
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355 | (8) |
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358 | (3) |
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361 | (2) |
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12 Risk Attitude and Utility Theory |
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363 | (28) |
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363 | (1) |
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12.2 Utility Theory: Concepts and Terminology |
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364 | (5) |
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12.3 Utility Function Assessment |
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369 | (4) |
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12.4 Change the Risk Equation: Insurance and Risk Sharing |
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373 | (7) |
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12.5 Case Study: Phillips Petroleum and Onshore U.S. Oil Exploration |
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380 | (1) |
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12.6 Utility Theory: Practical and Theoretical Challenges |
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381 | (3) |
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12.7 Current Research in Utility Theory |
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384 | (7) |
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386 | (1) |
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Complete Chapter Activities |
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386 | (1) |
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386 | (1) |
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387 | (4) |
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Part IV Challenges to "Rational" Decisions |
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391 | (54) |
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13 Forecast Bias and Expert Interviews |
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393 | (30) |
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393 | (2) |
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13.2 Motivational and Personal Biases |
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395 | (2) |
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13.3 Point Estimate and Narrow Ranges: Overconfidence |
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397 | (6) |
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13.4 Faulty Probability Reasoning |
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403 | (1) |
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13.5 Availability and Representativeness |
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404 | (2) |
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13.6 Confirmation and Interpretation Bias |
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406 | (1) |
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13.7 Expert Interview: How to Identify and Reduce Bias |
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407 | (10) |
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13.8 Research into Probabilistic Forecasts |
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417 | (6) |
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Appendix 13.A: Phrases: Bad Alternative to Actual Quantification |
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418 | (1) |
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419 | (1) |
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419 | (1) |
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Complete Chapter Activities |
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419 | (1) |
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420 | (3) |
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423 | (22) |
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423 | (1) |
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14.2 Sunk Cost and Escalation of Commitment |
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424 | (3) |
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427 | (2) |
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14.4 Status Quo and Omission Bias |
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429 | (2) |
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431 | (2) |
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433 | (2) |
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435 | (2) |
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14.8 Groupthink, Optimism, and Miscellaneous Biases |
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437 | (8) |
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438 | (1) |
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Complete Chapter Activities |
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438 | (1) |
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439 | (6) |
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Part V Decisions with Multiple Perspectives |
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445 | (96) |
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15 Value-Added Negotiations |
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447 | (1) |
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447 | (1) |
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15.2 Understanding Negotiations |
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448 | (2) |
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15.3 Challenges to Effective Negotiation |
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450 | (3) |
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15.4 Managing the Negotiation Process |
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453 | (7) |
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460 | (2) |
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15.6 Negotiating a Dispute |
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462 | (1) |
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15.7 Agents and Multiparty Negotiations |
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463 | (1) |
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15.8 Negotiating across Border |
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464 | (5) |
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15.9 Negotiating Ethically |
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469 | (2) |
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471 | (6) |
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471 | (1) |
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Complete Chapter Activities |
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471 | (1) |
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472 | (2) |
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474 | (3) |
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477 | (1) |
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477 | (2) |
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16.2 Ethical Decision-Making Framework |
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479 | (1) |
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480 | (6) |
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16.4 Biases, Myopia, and Don't Want to Know |
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486 | (6) |
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16.5 Pressures Undermine Ethical Balance |
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492 | (7) |
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499 | (16) |
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509 | (1) |
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Complete Chapter Activities |
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509 | (1) |
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510 | (1) |
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511 | (1) |
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Whistle Blowing/Speaking Out |
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511 | (1) |
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512 | (3) |
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17 Strategic Direction, Planning, and Decision Making |
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515 | (26) |
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515 | (1) |
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515 | (2) |
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17.3 Elements of Strategic Decisions |
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517 | (3) |
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17.4 Situation Assessment: SWOT Analysis |
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520 | (5) |
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17.5 Basic Tools: Decision Hierarchy and Strategy Table |
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525 | (2) |
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17.6 Strategy Development Steps for Large Organizations |
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527 | (6) |
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533 | (8) |
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538 | (1) |
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Complete Chapter Activities |
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538 | (1) |
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Elements of Scenario Planning Trends and Uncertainties |
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539 | (1) |
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539 | (2) |
Appendix A Instructions for Downloading the DecisionTools Suite |
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541 | (2) |
Appendix B Instructions for Downloading Logical Decisions |
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543 | (2) |
Index |
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545 | |