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E-grāmata: Visual Communication

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Part of the Handbooks of Communication series, this book responds to the fact that a generation ago, a core body of academic literature on communication did not exist anywhere except the US, and was not extensive even there. Now the discipline's paper mill is up and running at a rapid rate. Books in this series work to collect and summarize the available literature in the field, but also to create an integrated picture of what is currently important for students and professionals in the academic field of communication. This volume focuses on the literature of the subdiscipline of visual communication. Rather than an encyclopedia or anthology of famous papers, it is a collection of papers by various contributors, meant to be representative of current issues in the field. As visual communication is professionally connected with academic fine art theory, this volume is highly influenced by semiotics. While contributors tend to avoid the convoluted diction of critical theory, thinkers like Foucault and Said are referenced. Other disciplines and forms of theory discussed include Relevance Theory, sociolinguistics, race and gender studies, psychological theory, theatre, digital humanities, multimodal analysis, biosemiotics, and visual anthropology. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
Preface to Handbooks of Communication Science series v
Part I
Introduction 3(20)
David Machin
Part II
1 The cognitive semiotics of the picture sign
23(28)
Goran Sonesson
2 Relevance Theory as model for analysing visual and multimodal communication
51(20)
Charles Forceville
3 Military hardware as affective objects: Towards a social semiotics of militainment television
71(20)
Ian Roderick
4 Foucauldian discourse analysis: Photography and the social construction of immigration in the Greek national press
91(44)
Christina Konstantinidou
Martha Michailidou
5 Linguistic fetish: The sociolinguistics of visual multilingualism
135(18)
Helen Kelly-Holmes
6 Sex and Race go Pop
153(20)
Paul Bowman
7 The visual semiotics of Tarot images: A sociocultural perspective
173(22)
Inna Semetsky
8 Colour language hierarchy
195(20)
Dennis Puhalla
9 Applying psychological theory to typography: is how we perceive letterforms special?
215(28)
Mary C. Dyson
10 Toys or the rhetoric of children's goods
243(18)
Gilles Brougere
11 Visual Aspects of British Tabloid Newspapers: `Image Crowding Out Rational Analysis'?
261(20)
Martin Conboy
12 British press photographs and the misrepresentation of the 2011 `uprising' in Libya: A Content Analysis
281(20)
Gwen Bouvier
13 Looking for what counts in film analysis: A programme of empirical research
301(30)
John A. Bateman
14 In the eye of the beholder: Visual communication from a recipient perspective
331(26)
Jana Holsanova
15 Questioning bohemian myth in Weimar Berlin: Reinterpreting. Jeanne Mammen and the artist function through her illustrations Der Maler und sein Modell `The Painter and his Model' (1927)
357(30)
H. Camilla Smith
16 A multimodal lens on the school classroom
387(18)
Carey Jewitt
17 Celebrating and critiquing "past" and "present"? The intersection between nostalgia and public service discourses in BBC1's Ashes to Ashes
405(24)
Ross P. Garner
Part III
18 Ally Sloper, Victorian comic book hero: interpreting a comedy type
429(16)
Roger Sabin
19 Visual Communication in the Theatre
445(18)
Marvin Carlson
20 Analysing impossible pictures: Computer generated imagery in science documentary and factual entertainment television
463(20)
Vincent Campbell
21 Reading the Fenian photographs: A historically and culturally located study
483(18)
Sarah Edge
22 Interpretation, representation and methodology: Issues in computer game analysis
501(16)
Diane Carr
23 The art of voice: The voice of art - understanding children's graphic-narrative-enactive communication
517(22)
Susan Wright
24 The political values embedded in a child's toy: The case of "Girl Power" in the Brazilian doll Susi
539(26)
Danielle Almeida
25 The role of images in social media analytics: A multimodal digital humanities approach
565(24)
Kay I. O'Halloran
Alvin Chua
Alexey Podlasov
26 From static to dynamic: The changing experience of fashion imagery
589(14)
Nathaniel Dafydd Beard
27 The de-humanization of Palestinians in Israeli school books: a multimodal analysis of layout, intertextuality and reading paths
603(22)
Nurit Peled-Elhanan
28 Visual communication in tourism research: Seoul destination image
625(20)
William Cannon Hunter
29 Thinking visuals: What the challenges of architectural representation can tell us about visual communication
645(14)
Randall Teal
30 Visual communication in animals: Applying a Portmannian and Uexkullian biosemiotic approach
659(18)
Karel Kleisner
Timo Maran
31 The importance of Murals during the Troubles: Analyzing the republican use of wall paintings in Northern Ireland
677(20)
Maximilian Rapp
Markus Rhomberg
32 Transforming art and visual anthropology: Imitation, innovation and inspiration in two Japanese art museums
697(14)
Rupert Cox
33 Emotion ekphrasis: representation of emotions in children's picturebooks
711(18)
Maria Nikolajeva
34 `The Ocular Proof?': Television news and the pursuit of reality
729(16)
Paul Brighton
Biographical sketches 745(10)
Index 755
David Machin, Cardiff University, Wales, Great Britain.