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Visual Communication on the Web [Multiple-component retail product]

4.33/5 (6 ratings by Goodreads)
(University of Texas, Dallas, USA), (California State University, Fullerton, USA)
  • Formāts: Multiple-component retail product, 296 pages, height x width: 254x178 mm, weight: 522 g, follow Net Works 9780415882224; 4 Line drawings, black and white; 279 Halftones, black and white, Contains 1 Undefined and 1 Paperback / softback
  • Izdošanas datums: 10-Dec-2012
  • Izdevniecība: Routledge
  • ISBN-10: 0415521483
  • ISBN-13: 9780415521482
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  • Multiple-component retail product
  • Cena: 55,94 €
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Visual Communication on the WebPalielināt
  • Formāts: Multiple-component retail product, 296 pages, height x width: 254x178 mm, weight: 522 g, follow Net Works 9780415882224; 4 Line drawings, black and white; 279 Halftones, black and white, Contains 1 Undefined and 1 Paperback / softback
  • Izdošanas datums: 10-Dec-2012
  • Izdevniecība: Routledge
  • ISBN-10: 0415521483
  • ISBN-13: 9780415521482
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780415521482.html
Keywords:
"Most web design books developed for the trade market are a series of exercises without a theoretical, aesthetic, or historic framework. In this book, Visual Communication on the Web, web design exercises are accompanied by concise introductions that relate history, design principles, and visual communication theories to the practice of designing for the web. Specifically, Visual Communication on the Web teaches the reader to develop one dynamic web page over the course of 14 chapters. Exercises build upon each other so the reader creates and revises the work while learning new code or tools. Predictable mistakes are purposely included so that readers learn how to "fix" the project while working on it--a much-needed skill for anyone interested in coding.By the end of this course-in-a-book, readers will have created a web page with a centered container div, a Lightbox image gallery, and an external style sheet using HTML, CSS, and copy-pasted and modified code.With its easy to follow instruction and witty introductions, Visual Communication on the Web makes an excellent companion to xtine burrough's Digital Foundations and Net Works as well as Paul Martin Lester's Visual Communication: Images with Messages.Includes a free one-year subscription to the Interactive e-Text version"--

This book is more than the typical web design manual. Visual Communication on the Web integrates practice with theory, providing technical how-to alongside the theoretical, aesthetic, and historical framework you'll need to create thoughtful, functional, and beautifully designed web pages. While interactive exercises in the book explore the technical side of design, concise introductions relate history, design principles, and visual communication theories to the practice of designing for the web. Videos and links embedded in the accompanying Interactive eTextbook will give you additional hands-on web design experience.

By working your way through this text from start to finish, you will learn how to think visually about communicating online and also how to think analytically about assembling code to display your message. Over the course of 14 chapters, a series of exercises helps you create and revise one dynamic web page while learning new coding and tools. Predictable mistakes are purposely included, so you'll learn how to "fix" the project while working on it-a crucial skill for anyone working with code. By the end of this course-in-a-book, you will have created a web page with a centered container div, a Lightbox image gallery, and an external style sheet using HTML, CSS, and copy-pasted and modified code.

The Interactive eTextbook provides concise videos of burrough detailing some of the more complex step-by-step instructions and original chapter introductions by Lester. Users of the eTextbook may also engage in a traditional assessment exercise to test their knowledge of new material. For those who aren't reading electronically, many of these resources are freely available on the blog, viscommontheweb.wordpress.com.

With easy-to-follow instruction and lucid theoretical introductions, Visual Communication on the Web makes an excellent companion to xtine burrough's Digital Foundations and Net Works as well as Paul Martin Lester's Visual Communication: Images with Messages.
Preface xiii
Acknowledgments xv
Visual Tour xvii
1 Getting Started
1(14)
Principles, History, Theory
1(3)
A Brief History of the Web
1(3)
Practice
4(1)
HTML and CSS
4(1)
Results of
Chapter 1 Exercises
4(1)
Download Materials for
Chapter 1 Exercises
4(1)
Exercise 1 Creating an HTML File in a Text Editor
5(4)
Exercise 2 Creating a New HTML File in Dreamweaver
9(3)
The Art and Craft of Code
12(1)
Create, Reflect, Critique
13(2)
2 Preparing Graphics
15(24)
Principles, History, Theory
15(4)
Using Contrast to See and Perceive
15(4)
Practice
19(2)
How Big Is the Web?
19(1)
Resolution
19(1)
File Formats
20(1)
JPG
20(1)
PNG
20(1)
GIF
20(1)
Results of
Chapter 2 Exercises
21(1)
Download Materials for
Chapter 2 Exercises
21(1)
Exercise 1 Resizing and Saving a Photograph with JPG Compression
21(4)
Exercise 2 Saving a Decorative-type Element as a PNG File with Transparency
25(5)
Exercise 3 Adding a Background Image as an Attribute of <body> in an HTML Document
30(2)
Exercise 4 Inserting an Image into an HTML Document
32(2)
Exercise 5 Creating Contrast with Page Properties and Text Settings
34(2)
The Art and Craft of Code
36(1)
Create, Reflect, Critique
37(2)
3 Creating Links
39(20)
Principles, History, Theory
39(3)
Constructivism and Eye Tracking: Watching Where We Look for Links
39(3)
Practice
42(1)
Local Files and Root Directories
42(1)
Where Do the Links Go?
42(1)
What's in a Link?
43(1)
Results of
Chapter 3 Exercises
43(1)
Download Materials for
Chapter 3 Exercises
44(1)
Exercise 1 Defining Your Site
44(1)
Exercise 2 Creating a Second Page
45(2)
Exercise 3 Linking to a Page in Your Root Directory
47(2)
Exercise 4 Defining Attributes of Link States
49(3)
Exercise 5 Linking to Another Website
52(1)
Exercise 6 Linking to an E-mail Address
53(1)
Exercise 7 Linking to a Document
53(1)
Exercise 8 Linking to an Anchor
54(3)
The Art and Craft of Code
57(1)
Create, Reflect, Critique
58(1)
4 Sharing Collections-Blogs
59(12)
Principles, History, Theory
59(4)
Obsession and Cultural Commentaries
59(4)
Practice
63(1)
WordPress
63(1)
Results of
Chapter 4 Exercises
63(1)
Download Materials for
Chapter 4 Exercises
63(1)
Exercise 1 Creating a WordPress.com Account
64(1)
Exercise 2 Understanding Blog Lingo
65(1)
Exercise 3 Managing Content
65(1)
Exercise 4 Setting Up Your Preferences
66(1)
Exercise 5 Editing a Post
67(1)
Exercise 6 Inserting Media and Scheduling a Post
68(1)
The Art and Craft of Code
69(1)
Create, Reflect, Critique
70(1)
5 Overview of Styles
71(24)
Principles, History, Theory
71(6)
Freeform and Grid
71(2)
Freeform
73(3)
Grid
76(1)
Practice
77(1)
Cascading Style Sheets
77(1)
Results of
Chapter 5 Exercises
78(1)
Download Materials for
Chapter 5 Exercises
78(1)
Exercise 1 Style Rules-Internal and Inline
78(4)
Exercise 2 External Style Sheets
82(4)
Exercise 3 Copying Inline Styles to an External Style Sheet
86(2)
Exercise 4 Understanding CSS Rules
88(2)
Exercise 5 Setting the Background Image on the Page in CSS
90(1)
The Art and Craft of Code
91(1)
Create, Reflect, Critique
91(4)
6 Transferring Files
95(16)
Principles, History, Theory
95(5)
Classification Systems
95(5)
Practice
100(1)
Servers, Domains, and Hosting
100(1)
Results of
Chapter 6 Exercises
101(1)
Download Materials for
Chapter 6 Exercises
101(1)
Exercise 1 Using an FTP Application
101(2)
Exercise 2 FTP in a Browser
103(2)
Exercise 3 FTP in Dreamweaver
105(3)
The Art and Craft of Code
108(1)
Create, Reflect, Critique
109(2)
7 Web Typography
111(18)
Principles, History, Theory
111(3)
Six Six Six
111(3)
Practice
114(2)
Elastic Measurements
114(1)
Expanding Typeface Choices
115(1)
Results of
Chapter 7 Exercises
116(1)
Download Materials for
Chapter 7 Exercises
117(1)
Exercise 1 Measuring Type with Elastic Measurements
117(2)
Exercise 2 Using Google Web Fonts
119(5)
Exercise 3 Creating a Class Selector
124(3)
The Art and Craft of Code
127(1)
Create, Reflect, Critique
127(2)
8 Navigation Tools
129(20)
Principles, History, Theory
129(4)
Navigation: Learning from Failures
129(4)
Practice
133(1)
Using Lists for Navigation Toolbars
133(1)
Creating Boxes with the Division Tag
133(1)
Results of
Chapter 8 Exercises
134(1)
Download Materials for
Chapter 8 Exercises
135(1)
Exercise 1 Adding Divisions in HTML
135(1)
Exercise 2 Creating a Navigation Tool from an Unordered List, Part A-HTML
136(2)
Exercise 3 Creating a Navigation Tool from an Unordered List, Part B-CSS
138(4)
Exercise 4 Creating a Half-page Column Using CSS
142(4)
The Art and Craft of Code
146(2)
Create, Reflect, Critique
148(1)
9 Page Containers
149(22)
Principles, History, Theory
149(3)
Wertheimer, Gestalt, and Unity
149(3)
Practice
152(4)
Containing the Page to Create Unity in the Viewport
152(3)
Containing Floating Elements
155(1)
Comments
155(1)
Results of
Chapter 9 Exercises
156(1)
Download Materials for
Chapter 9 Exercises
156(1)
Exercise 1 Adding the Container
156(7)
Exercise 2 Spacing and Alignment
163(1)
Exercise 3 Adjusting the Body Copy
164(1)
Exercise 4 Positioning an Image as the Background of a CSS Selector
165(3)
Exercise 5 Parent and Children Selectors
168(1)
Exercise 6 Adding Comments
169(1)
The Art and Craft of Code
169(1)
Create, Reflect, Critique
170(1)
10 Adding a Footer with HTML5 and CSS3 Elements
171(26)
Principles, History, Theory
171(2)
Last But Not Least
171(2)
Practice
173(2)
Progressive Enhancement
173(2)
Results of
Chapter 10 Exercises
175(1)
Download Materials for
Chapter 10 Exercises
176(1)
Exercise 1 Surpassing Floating Divisions
176(2)
Exercise 2 Fixed Positioning
178(3)
Exercise 3 CSS3 Properties
181(9)
Exercise 4 HTML5 Elements
190(4)
The Art and Craft of Code
194(2)
Create, Reflect, Critique
196(1)
11 Alignment with CSS Positioning
197(18)
Principles, History, Theory
197(5)
Columns and Modular Design
197(5)
Practice
202(2)
Static, Fixed, Absolute, and Relative Positioning
202(2)
Results of
Chapter 11 Exercises
204(1)
Download Materials for
Chapter 11 Exercises
204(1)
Exercise 1 Absolute Positioning without a Reference
204(3)
Exercise 2 Absolute Positioning with Relative Positioning
207(1)
Exercise 3 Using Z-index to Control Overlapping Items
208(2)
Exercise 4 Adding a New Typeface to Footer Content
210(2)
The Art and Craft of Code
212(1)
Create, Reflect, Critique
213(2)
12 Incorporating Other Code
215(18)
Principles, History, Theory
215(4)
Appropriation and Sampling
215(4)
Practice
219(1)
Citing Your Sources
219(1)
Results of
Chapter 12 Exercises
219(1)
Download Materials for
Chapter 12 Exercises
220(1)
Exercise 1 Downloading Visual Lightbox
220(2)
Exercise 2 Selecting and Pasting the Code into Your File
222(7)
The Art and Craft of Code
229(1)
Create, Reflect, Critique
229(4)
13 Accessibility
233(10)
Principles, History, Theory
233(2)
Beyond Best Practices
233(2)
Practice
235(1)
Accessibility Standards
235(1)
Results of
Chapter 13 Exercises
236(1)
Download Materials for
Chapter 13 Exercises
236(1)
Exercise 1 Percentages and Elastic Measurements
236(1)
Exercise 2 Validating HTML
237(2)
Exercise 3 Validating CSS
239(1)
Exercise 4 Validating Web Accessibility
240(1)
The Art and Craft of Code
241(1)
Create, Reflect, Critique
242(1)
14 Browser Compatibility
243(14)
Principles, History, Theory
243(2)
Your Continuing Education
243(2)
Practice
245(1)
Quirky Browsers
245(1)
Results of
Chapter 14 Exercises
246(1)
Download Materials for
Chapter 14 Exercises
246(1)
Exercise 1 Adding (or Not) Code for CSS Reset
246(1)
Exercise 2 Browser Compatibility
247(1)
Exercise 3 Comparing Views in Adobe BrowserLab
247(3)
Exercise 4 Debugging for IE
250(5)
The Art and Craft of Code
255(1)
Create, Reflect, Critique
255(2)
Bibliography 257(6)
Glossary 263(6)
Index 269
xtine burrough is Associate Professor in the Department of Communications at California State University, Fullerton. She is the co-author of Digital Foundations, editor of Net Works, and author of Foundations of Digital Art and Design.



Paul Martin Lester is Professor in the Department of Communications at California State University, Fullerton. He is the author of The Ethics of Photojournalism, Visual Communication: Images with Messages, Visual Journalism: A Guide for New Media Professionals, and other titles.