This edited volume offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. The book is intended as a specialist reading and teaching resource for courses on media, politics, citizenship, activism, social movements, public policy, and communication.
Recenzijas
This collection is a welcome intervention that, in the editors words, places visuals at the epicenter of the relationship between political communicators and audiences. The various chapters draw our attention to a number of important developments, in particular, the rise of social media, and go some way to addressing what remains an under researched area in political communication, providing a theoretical framework and methodological guidelines to aid future studies. I would recommend this collection to all those interested in understanding and analyzing political visuals in contemporary democracies. (James Stanyer, The International Journal of Press-Politics. Vol. 26 (1), January 1, 2021)
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1 Introduction: Visual Political Communication |
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1 | (14) |
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Part I Theoretical and Methodological Issues in Visual Political Communication |
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15 | (82) |
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2 The Digital Transformation of Visual Politics |
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17 | (20) |
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3 The Power of Visual Political Communication: Pictorial Politics Through the Lens of Communication Psychology |
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37 | (16) |
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4 The Interdisciplinary Roots and Digital Branches of Visual Political Communication Research |
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53 | (22) |
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5 Visual Methods for Political Communication Research: Modes and Affordances |
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75 | (22) |
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Part II The Use of Visuals in Political Campaigning |
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97 | (68) |
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6 From Analogue to Digital Negativity: Attacks and Counterattacks, Satire, and Absurdism on Election Posters Offline and Online |
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99 | (20) |
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7 Political Parties and Their Pictures: Visual Communication on Instagram in Swedish and Norwegian Election Campaigns |
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119 | (26) |
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8 Visual Political Communication in Italian Electoral Campaigns |
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145 | (20) |
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Part III Visual Governance |
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165 | (60) |
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9 The Visual Presidency of Donald Trump's First Hundred Days: Political Image-Making and Digital Media |
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167 | (20) |
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10 Greek Political Leaders on Instagram: Between "Soft" and "Hard" Personalization |
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187 | (20) |
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11 The Power of Smiling. How Politicians' Displays of Happiness Affect Viewers' Gaze Behavior and Political Judgments |
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207 | (18) |
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Part IV Citizen-Led Forms of Visual Political Communication |
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225 | (60) |
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12 #MoreInCommon: Collective Mourning Practices on Twitter and the Iconization of Jo Cox |
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227 | (20) |
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13 Picturing the Political: Embodied Visuality of Protest Imagery |
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247 | (18) |
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14 Connective Politics, Videos, and Algorithms: YouTube's Mediation of Audiovisual Political Communication |
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265 | (20) |
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| Index |
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285 | |
Anastasia Veneti is Senior Lecturer in Marketing Communications at Bournemouth University, UK. Her research lays at the intersection of media and politics, including (visual) political communication, digital political campaigning, media framing, protests and social movements, and photojournalism. She is Convenor of the Centre for Politics and Media Research at Bournemouth University.
Daniel Jackson is Associate Professor of Media and Communication at Bournemouth University, UK. His research broadly explores the intersection of media and democracy, including news coverage of politics, the construction of news, political communication, and political talk in online environments. He is Convenor of the Journalism Research Group at Bournemouth University.
Darren G. Lilleker is Associate Professor in Political Communication at Bournemouth University, UK. His expertise is in public engagement in politics, and he has published widely on the professionalisation and marketisation of political communication. He is editor of the Palgrave Macmillan series Political Communication and Campaigning.
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