"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics"--
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.
Each chapter features case studies, many new to this edition, that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end-product analysis for a discussion of the way research feeds into the design process.
With new case studies from Matt Cooke, Colette Sadlier and many others, this new edition also brings together all of the 'Key Concept' features and content from previous editions into their own distinct chapter, making it easier for readers to discover design-led tools and information design methods, for both print and on-screen design.
Papildus informācija
Featuring practical design tasks and a range of international examples, this book is an engaging introduction to the practice of researching for design projects.
| Foreword |
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8 | (2) |
| Introduction |
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10 | (6) |
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The Structure of this Book |
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13 | (1) |
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A Manifesto for Higher Learning in Design |
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14 | (2) |
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16 | (28) |
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20 | (1) |
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20 | (1) |
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Critical Thinking and Critical Reflection |
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20 | (1) |
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21 | (1) |
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22 | (1) |
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23 | (1) |
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24 | (1) |
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25 | (1) |
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Case Study 01 Delugional Games |
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26 | (8) |
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Case Study 02 Blackdora: A Type Hybrid |
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34 | (10) |
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44 | (18) |
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48 | (1) |
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48 | (1) |
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49 | (1) |
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50 | (2) |
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Case Study 03 Visual Grammar |
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52 | (10) |
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03 Analysis and Proposition |
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62 | |
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66 | (1) |
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66 | (1) |
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66 | (1) |
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67 | (1) |
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67 | (1) |
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68 | (1) |
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69 | (1) |
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Evaluating the Design of Objects |
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70 | (2) |
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Case Study 04 Emotionally Vague |
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72 | (8) |
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Case Study 05 Message as Flux |
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80 | (10) |
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90 | |
Dr. Russell Bestley is Principal Lecturer in Graphic Design at London College of Communication, UK. Russell also teaches on the MA Graphic Design program.
Paul McNeil is a graphic designer with experience in corporate and brand communications. He is a co-founder of MuirMcNeil, specialising in typography, systems and information design, and works as a Senior Lecturer in Typography at the London College of Communication, UK.
