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E-grāmata: Way to Win

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, (University of California, Davis)
  • Formāts: EPUB+DRM
  • Izdošanas datums: 03-Oct-2006
  • Izdevniecība: Random House (NY)
  • Valoda: eng
  • ISBN-13: 9781588365569
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Way to WinPalielināt
  • Formāts: EPUB+DRM
  • Izdošanas datums: 03-Oct-2006
  • Izdevniecība: Random House (NY)
  • Valoda: eng
  • ISBN-13: 9781588365569
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A thought-provoking look at the 2008 presidential election examines the roles of the Clinton and Bush families in American politics, offers a revealing look at the political operation and strategies that Karl Rove has used to achieve successful election results, and provides an incisive analysis of how and why presidential campaigns are won and lost. 100,000 first printing.A look at the 2008 presidential election examines the roles of the Clinton and Bush families in American politics, reveals the strategies that Karl Rove has used to achieve successful election results, and explores how presidential campaigns are won and lost.
Introduction xiii
Section I The Freak Show
THE WAY TO LOSE
3(25)
The Profile Primary
24(4)
FREAK SHOW POLITICS
28(24)
Watergate and the Freak Show
48(4)
HOW MATT DRUDGE RULES OUR WORLD
52(15)
Section II Bill Blinton's Trade Secrets (and Al Gore's)
INTRODUCTION
67(2)
1992
69(15)
Changing the Conventional Wisdom About Bill and Hillary Clinton
80(4)
WEAK AND WRONG
84(14)
Bubba Does Imps (and Vice Versa)
95(3)
STRONG AND RIGHT
98(11)
CLINTON VERSUS DRUDGE
109(11)
How to Hun for President and Let the Freak Show Destroy You
118(2)
HOW THE FREAK SHOW KILLED AL GORE
120(17)
Section III "Evil Genius"
WHO IS KARL ROVE?
137(22)
Rove Beyond Famous
154(5)
Section IV Serious Rewards
IDEAS MATTER
159(11)
The Trade Secrets of Being President That George W. Bush and Karl Bove Learned from Bill Clinton's Successes (and Failures)
168(2)
PLAY TO YOUR STRENGTHS (AND AWAY FROM YOUR WEAKNESSES)
170(19)
What Bush Knew and When He Knew It
183(6)
Section V Putting People First
KNOW A LOT OF PEOPLE
189(8)
RELATIONSHIPS, NOT TRANSACTIONS
197(7)
KARL ROVE IN YOUR MAILBOX
204(8)
COMITY IS PRETTY
212(7)
Section VI The Effective Executive
RENAISSANCE, MAN
219(7)
MACHINE POLITICS
226(8)
MAKE YOURSELF THE CENTER OF THE INFORMATION UNIVERSE
234(7)
Section VII Leave Nothing to Chance
DAILY PLANNER
241(21)
Have the Electoral College on the Brain
257(5)
KNOW MUCH ABOUT HISTORY
262(5)
CONTROL FREAK
267(6)
METRICS
273(8)
Section VIII Mastering the Freak Show
INTRODUCTION
281(4)
UNDERSTAND AND CONTROL THE OLD MEDIA
285(9)
RALLY THE BASE
294(16)
The Language Karl Bove Uses to Describe Democrats
308(2)
TRANSCENDENCY, TRANSPARENCY, AND DESTRUCTION
310(23)
Laura Bush: The Second First Lady of the Freak Show Era
328(5)
Section IX Hillary Clinton, the Freak Show, and the Presidency What Hillary
Clinton and Karl Rove Know About the Way to Win the White House in 2008
333(2)
INTRODUCTION
335(5)
LOSING TO THE FREAK SHOW
340(11)
CHALLENGING THE FREAK SHOW
351(13)
MASTERING THE SENATE, AND THE FREAK SHOW
364(13)
44! (ASSETS)
377(10)
44? (LIABILITIES)
387(10)
Section X Conclusion
CLINTON POLITICS VERSUS BUSH POLITICS
397(18)
Authors' Note and Acknowledgments 415(6)
Notes 421(18)
Index 439


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