For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American lifefrom what we eat and drink to the clothes we wear and the cars we drive.
In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream."
The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Recenzijas
Each entry is supplemented with liberal notes and bibliography for further research and study, all of which are particularly helpful to those interested in advertising, consumer behavior, and American cultural history. . . . Recommended. * Choice *
Papildus informācija
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American lifefrom what we eat and drink to the clothes we wear and the cars we drive.
Acknowledgments
Introduction: Advertising in the Contemporary Age
Bob Batchelor
Chapter 1: Mad Men: Framing Advertising History
Bob Batchelor and Norma Jones
Chapter 2: David Ogilvy: Selling an Industry
Kristin Comeforo
Chapter 3: Creating Celebrity through Advertising, and the Role of the
Account Planner
Isaac I. Muńoz and Jason Flowers
Chapter 4: "I Hate the Way My Hair Looks": Controversies in Advertising to
Women and Girls
Brian Cogan
Chapter 5: Controversy in Advertising to Children
Jennifer L. McCullough
Chapter 6: Cigarettes and Feminism: You've Come a Long Way, Baby
Sarah LaCorte
Chapter 7: Branding the Gender Binary: Stereotypical Representations of Men
and Women in Ads
Heather Ann Roy
Chapter 8: Out of the Closet and Into Ads: Gays and Lesbians as a Target
Market
Kristin Comeforo
Chapter 9: Fast Food Advertising
Jennifer L. McCullough and Catherine E. Goodall
Chapter 10: Selling Vice: Cigarettes and Alcohol
Mitch McKenney
Chapter 11: Party Down: Drinking Culture and TV Advertising
Huston Ladner
Chapter 12: Break Time Is Game Time: A History of Super Bowl Advertising
Natalie Moses
Chapter 13: Contemporary Television Advertising: From Disney to the
Kardashians
Leigh H. Edwards
Chapter 14: Infecting the Internet: The Influence of Online Viral Marketing
Techniques on Public Opinion
Rekha Sharma
Chapter 15: Web 2.0 and Mobile Internet Marketing
Peter Fontana
Chapter 16: This Boy's Bedroom: Product Placement, a New Masculinity, and the
Rise of Geek Culture in the 1980s
John Kenneth Muir
Chapter 17: The Evolution of Product Placement: South Park and Guitar Hero
Patrick Mayock
Chapter 18: Nike: Goddess of Victory, Gods of Sport
Danielle Sarver Coombs
Chapter 19: From Jumpman to Business Man: A Look at Michael Jordan as the
Blueprint for Sports Advertising and Beyond
Phylicia McCorkle
Chapter 20: Voter Disdain: Twenty-First-Century Trends in Political
Advertising
Michelle A. Amazeen
Chapter 21: Branding the City: Place Marketing and Class Politics in
Washington, D.C.
Timothy A. Gibson
About the Editors and Contributors
Index
Danielle Sarver Coombs, PhD, is assistant professor in the School of Journalism and Mass Communication at Kent State University.
Bob Batchelor, PhD, is assistant professor in the School of Journalism and Mass Communication at Kent State University and academic coordinator of its online master's program in public relations.
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