Jones, an author and influencer in the technical community, maintains that the Web as merely a means of retrieving and displaying information is history, and that the new Web, Web 2.0, is user-controlled and community-driven. To gain insight into the future of the Web, he interviews 20 experts from large corporations such as Adobe, Sun Microsystems, Microsoft, and eBay, and from innovative companies that are not yet as well-known but soon will be. Those interviewed include bloggers, social networking developers, corporate communicators, and online strategists who are shaping the future of the Web. Accessible to general readers, the book will be of special interest to marketers, application developers, and communicators of all stripes. B&w screenshots are included. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Todays Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule.
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