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Web at Graduation and Beyond: Business Impacts and Developments 1st ed. 2017 [Hardback]

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  • Formāts: Hardback, 292 pages, height x width: 235x155 mm, weight: 5856 g, 64 Illustrations, color; 14 Illustrations, black and white; XIV, 292 p. 78 illus., 64 illus. in color., 1 Hardback
  • Izdošanas datums: 05-Sep-2017
  • Izdevniecība: Springer International Publishing AG
  • ISBN-10: 3319601601
  • ISBN-13: 9783319601601
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Web at Graduation and Beyond: Business Impacts and Developments 1st ed. 2017Palielināt
  • Formāts: Hardback, 292 pages, height x width: 235x155 mm, weight: 5856 g, 64 Illustrations, color; 14 Illustrations, black and white; XIV, 292 p. 78 illus., 64 illus. in color., 1 Hardback
  • Izdošanas datums: 05-Sep-2017
  • Izdevniecība: Springer International Publishing AG
  • ISBN-10: 3319601601
  • ISBN-13: 9783319601601
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9783319601601.html
Keywords:
This book provides a comprehensive treatment of the rapidly changing world of Web-based business technologies and their often-disruptive innovations. The history of the Web is a short one. Indeed many college graduates today were not even born when the Web first emerged. It is therefore an opportune time to view the Web as having reached the point of graduation. The Web has led to new ways in which businesses connect and operate, and how individuals communicate and socialize; related technologies include cloud computing, social commerce, crowd sourcing, and the Internet of Things, to name but a few. These developments, including their technological foundations and business impacts, are at the heart of the book. It contextualizes these topics by providing a brief history of the World Wide Web, both in terms of the technological evolution and its resultant business impacts.

The book was written for a broad audience, including technology managers and st
udents in higher education. It is also intended as a guide for people who grew up with a background in business administration or engineering or a related area but who, in the course of their career paths, have reached a point where IT-related decisions have become their daily business, e.g., in digital transformation. The book describes the most important Web technologies and related business applications, and especially focuses on the business implications of these technologies. As such, it offers a solid technology- and business-focused view on the impact of the Web, and balances rules and approaches for strategy development and decision making with a certain technical understanding of what goes on “behind the scenes.”

Recenzijas

I am impressed by how the authors are able to tackle such a wide swath of technology development for the novice manager or executive. They struck a good balance between information provided and links to further reading and appropriate examples. the authors cover appropriate topics in enough depth to make this a useful work for the nontechnology manager or executive to get caught up with the complex and wide-ranging array . I recommend it.( Pascal V. Calarco, Computing Reviews, March, 2018)

1 The Web from Freshman to Senior in 20+ Years (that is, A Short History of the Web)
1(52)
1.1 Beginnings
2(10)
1.1.1 Browsers: Mosaic and Netscape
2(2)
1.1.2 Client/Server and P2P
4(3)
1.1.3 HTML and XML
7(2)
1.1.4 Commerce on the Web
9(3)
1.2 The Search Paradigm
12(7)
1.2.1 The Web as a Graph
12(1)
1.2.2 Search Engines
13(3)
1.2.3 The Long Tail
16(1)
1.2.4 Directories
17(2)
1.3 Hardware Developments
19(4)
1.3.1 Moore's Law: From Mainframes to Smartphones
19(2)
1.3.2 IP Networking
21(2)
1.4 Mobile Technologies and Devices
23(8)
1.4.1 Mobile Infrastructure
23(5)
1.4.2 Mobile Devices
28(3)
1.5 From a Flat World to a Fast World that Keeps Accelerating
31(4)
1.6 Socialization. Comprehensive User Involvement
35(14)
1.6.1 Blogs and Wikis
36(4)
1.6.2 Social Networks
40(3)
1.6.3 The Crowd as Your Next Community
43(6)
1.7 The Web at Graduation?
49(1)
1.8 Further Reading
50(3)
2 Digital (Information) Technologies
53(52)
2.1 Digitized Business Processes
53(12)
2.1.1 What Is the Problem?
54(1)
2.1.2 Business Process Modeling and the Horus Method
55(2)
2.1.3 Holistic Business Process Management
57(3)
2.1.4 BPM Applications
60(5)
2.2 Virtualization and Cloud Computing
65(16)
2.2.1 Cloud Service Examples
66(2)
2.2.2 Relevant Issues
68(3)
2.2.3 Precursors of Cloud Computing
71(3)
2.2.4 What Defines Cloud Computing?
74(1)
2.2.5 Classification of Cloud Services
75(2)
2.2.6 Types of Clouds
77(2)
2.2.7 Cloud Revenue Models
79(1)
2.2.8 Cloud Benefits and Pitfalls
80(1)
2.3 Technology for the Management of (Big) Data
81(14)
2.3.1 Characterizing Big Data
82(1)
2.3.2 Databases and Data Warehouses
83(2)
2.3.3 Distributed Files Systems
85(3)
2.3.4 Map-Reduce and Hadoop
88(4)
2.3.5 NoSQL and In-Memory Databases
92(1)
2.3.6 Big Data Analytics
93(2)
2.4 Integrated Systems and Appliances
95(6)
2.4.1 Integrated Systems
96(2)
2.4.2 Appliances
98(3)
2.5 Further Reading
101(4)
3 IT and the Consumer
105(52)
3.1 Commercialization of the Web
105(11)
3.1.1 Components of an E-Commerce System
106(3)
3.1.2 Types of Electronic Commerce
109(2)
3.1.3 Recommendation, Advertising, Intermediaries
111(2)
3.1.4 Case Amazon
113(3)
3.2 Big Data Analytics Application Areas
116(6)
3.3 Mobile Commerce and Social Commerce
122(5)
3.3.1 Applications of Mobile Commerce
122(1)
3.3.2 Attributes of Mobile Commerce
123(1)
3.3.3 User Barriers of Mobile Commerce
123(1)
3.3.4 Social Commerce
124(1)
3.3.5 Dimensions and Models of Social Commerce
125(2)
3.4 Social Media Technology and Marketing
127(6)
3.4.1 Social Media and Business
127(1)
3.4.2 Social Networks as Graphs
128(2)
3.4.3 Processing Social Graphs
130(3)
3.5 Online Advertising
133(9)
3.5.1 A Greedy Algorithm for Matching Ads and Queries
135(4)
3.5.2 Search Advertising
139(3)
3.6 Recommendation
142(9)
3.6.1 Content-Based Recommenders
145(2)
3.6.2 Collaborative Filtering
147(4)
3.7 Electronic Government
151(3)
3.8 Further Reading
154(3)
4 IT and the Enterprise
157(66)
4.1 Cloud Sourcing
157(12)
4.1.1 Strategy Development
158(1)
4.1.2 Cloud Strategy Development
159(3)
4.1.3 Cloud Provider Evaluation and Monitoring
162(5)
4.1.4 Crowdsourcing for Enterprises
167(2)
4.2 Business Intelligence and the Data Warehouse 2.0
169(19)
4.2.1 Data Mining
170(7)
4.2.2 Strategy Development for Big Data Exploitation
177(1)
4.2.3 From Big Data to Smart Data
178(8)
4.2.4 Next Up: Data Marketplaces and Ubiquitous Analytics
186(2)
4.3 IT Consumerization, BYOD and COPE
188(6)
4.3.1 Device Ownership
190(1)
4.3.2 Access Control Though Mobile Device Management
191(2)
4.3.3 Governance for Security and Privacy
193(1)
4.4 The Digital Workplace
194(5)
4.4.1 Requirements of a Digital Workplace
194(3)
4.4.2 Key Technologies
197(1)
4.4.3 The Physical Space
198(1)
4.5 BPM and the CPO: Governance, Agility and Efficiency for the Digital Economy
199(21)
4.5.1 CPO: The CIO's New Role
200(1)
4.5.2 Business-Driven Implementation of BPM
201(5)
4.5.3 Governance, Risk, and Compliance
206(2)
4.5.4 Simultaneous Planning of the Business Architecture
208(1)
4.5.5 Standardization and Harmonization: Company-Wide and Beyond
209(3)
4.5.6 Business Process Outsourcing (BPO)
212(5)
4.5.7 Social Innovation Management
217(1)
4.5.8 Sustainability of BPM Strategies: The Business Process Factory
218(2)
4.6 Further Reading
220(3)
5 Digitization and Disruptive Innovation
223(26)
5.1 Innovation. Social Innovation Labs
223(9)
5.2 Digital Transformation. The Chief Digital Officer
232(3)
5.3 Disruption
235(3)
5.4 The Price of Data. Publicity Versus Privacy
238(2)
5.5 Towards Sharing and On-Demand Communities
240(4)
5.6 Further Reading
244(5)
6 The Road Ahead: Living in a Digital World
249
6.1 Cyber-Physical Systems and the Internet of Things
250(5)
6.2 The Smart Factory and Industry 4.0
255(13)
6.2.1 IoT-Enabled Value Chains
256(3)
6.2.2 Smart ERP Systems
259(5)
6.2.3 IoT Software Platforms
264(3)
6.2.4 Summary
267(1)
6.3 Towards the E-Society
268(3)
6.3.1 Future Customer Relationship Management
268(1)
6.3.2 The Future of Work
269(1)
6.3.3 Learning for the E-Society
269(2)
6.4 Further Reading
271
References
275(10)
Index
285
Gottfried Vossen is Professor of Computer Science in the Department of Information Systems at the University of Münster in Germany. Since 2004 he has been a Director of the European Research Center for Information Systems (ERCIS) in Muenster. His research interests include conceptual as well as application-oriented problems concerning databases, information systems, process modeling, and various forms of Web 2.0 applications as well as implications. Frank Schönthaler is Managing Partner, Chairman and CEO of the PROMATIS group. He is responsible for corporate and product strategies and manages the core operating business. As Executive Consultant, he advises international clients in strategy development and business reengineering. He is the leader of the Business solutions community at the DOAG - German Oracle users group. Stuart Dillon is an Associate Professor within the Department of Management Systems in theWaikato Management School, New Zealand. Most of his teaching and research is in the broad area of emerging business technologies.  In particular, he explores how business adopts contemporary technologies and the impact such adoption has on them.