"With the launch of the Falcon 1 rocket in 2008, Elon Musk's SpaceX became the first private company to build a low-cost rocket that could reach orbit. And that milestone carried major implications: Silicon Valley, not NASA, was suddenly cemented as the epicenter of the new Space Age. Start-ups and the wealthy investors behind them began to realize that the universe-ungoverned and infinite-was open for business. Welcome to the wild west of aerospace engineering. When the Heavens Went on Sale tells the remarkable, unfolding story of this frenzied intergalactic land grab. Through his trademark immersive reporting, Ashlee Vance follows four pioneering companies-Astra, Firefly, Planet Labs, and Rocket Lab-as they build new space systems and attempt to launchrockets into orbit. While the public fixated on the space tourism being driven by Elon Musk, Jeff Bezos, and Richard Branson, these new companies arrived with a different set of goals: to make rocket and satellite launches fast and cheap, thereby openingEarth's lower orbit for business-and setting it up as the next playing field for humankind's technological evolution, where we can connect, analyze, and monitor everything on Earth. Vance has had a front row seat and singular access to this peculiar and unprecedented moment in history. When the Heavens Went on Sale travels through private company headquarters, labs, and top-secret launch locations around the world, including California, Texas, Alaska, New Zealand, Ukraine, India, and French Guiana. Vancechronicles it all in full color: the private jets, communes, gun-toting bodyguards, hallucinogens, espionage investigations, and multi-millionaires guzzling booze to dull the pain as their fortunes disappear. With the most detailed and intimate reportingof Vance's career, When the Heavens Went on Sale reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. This is the most pressing and controversial technology story of our times, a tale of fascinating characters chasing unimaginable stakes as they race to space"--
A momentous look at the private companies building a revolutionary new economy in space, from the New York Times bestselling author of Elon Musk
In When the Heavens Went on Sale, Ashlee Vance illuminates our future and unveils the next big technology story of our time: welcome to the Wild West of aerospace engineering and its unprecedented impact on our lives.
With the launch of SpaceXs Falcon 1 rocket in 2008, Silicon Valley began to realize that the universe itself was open for business. Now, Vance tells the remarkable, unfolding story of this frenzied intergalactic land grab by following four pioneering companiesAstra, Firefly, Planet Labs, and Rocket Labas they build new space systems and attempt to launch rockets and satellites into orbit by the thousands.
With the public fixated on the space tourism being driven by the likes of Elon Musk, Jeff Bezos, and Richard Branson, these new, scrappy companies arrived with a different set of goals: to make rocket and satellite launches fast and cheap, thereby opening Earths lower orbit for business. Vance has had a front-row seat and singular access to this peculiar and unprecedented moment in history, and he chronicles it all in full color: the top-secret launch locations, communes, gun-toting bodyguards, drugs, espionage investigations, and multimillionaires guzzling booze to dull the pain as their fortunes disappear.
Through immersive and intimate reporting, When the Heavens Went on Sale reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. This is the tale of technologys most pressing and controversial revolution, as told through fascinating characters chasing unimaginable stakes in the race to space.
