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Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market [Hardback]

3.34/5 (72 ratings by Goodreads)
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  • Formāts: Hardback, 336 pages, height x width x depth: 229x152x28 mm, weight: 501 g
  • Izdošanas datums: 01-Sep-2009
  • Izdevniecība: Harper Business
  • ISBN-10: 0061776416
  • ISBN-13: 9780061776410
Citas grāmatas par šo tēmu:
Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing MarketPalielināt
  • Formāts: Hardback, 336 pages, height x width x depth: 229x152x28 mm, weight: 501 g
  • Izdošanas datums: 01-Sep-2009
  • Izdevniecība: Harper Business
  • ISBN-10: 0061776416
  • ISBN-13: 9780061776410
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780061776410.html
Keywords:
Argues that the key to repowering the economy is by better responding to the increase in the buying power of women, and suggests that the way to a woman's heart is through her stomach and that pets make women happier than sex does.

Argues that the key to repowering the economy is by better responding to the shift in buying power being driven by women, in a book with helpful charts and graphs that offers such revelations as: the way to a woman's heart is through her stomach, pets make women happier than sex does, and more. 40,000 first printing.



Haven't women gotten everything they want? Economic power? Social influence? Business clout?

Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.

That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment.

Women want more—much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver:

  • Home-cleaning products that enable women to do in an hour what used to take a day
  • Financial-services products that recognize that women control half the United States' wealth
  • Food products that help keep the whole family happy and healthy
  • Health care services designed for working-women's hectic schedules

In the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime—bigger than the rise of China and India; more sustainable than any bailout package.

Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy."

Recenzijas

"Truly inspirational. A great book. We've only just begun to scratch the surface of this opportunity." -- Indra K. Nooyi, Chief Executive Officer and Director, PepsiCo Inc. "A must read for consumer-oriented companies of every size, shape and persuasion. Women Want More presents the most compelling consumer marketing proposition of our time with powerful insights anchored in thoughtful research." -- Douglas Conant, President and Chief Executive Officer, Campbell Soup Company "Women Want More is a call to recognition and response. How can you not focus on an emerging $5 trillion in real income growth for women?" -- Les Wexner, Founder, Chairman and CEO of Limited Brands "Women Want More is a fresh and insightful analysis of how women's increasing roles and ever-growing buying power are impacting the marketplace." -- Leonard Lauder, Chairman Emeritus of The Estee Lauder Companies, Inc. "Women Want More tells the incredible story how companies can capture the emerging $5 trillion in real income growth for women, who feel undervalued in the marketplace; underestimated in the work place and underappreciated in the social arena." -- Michael Gould, Chairman and CEO, Bloomingdale's "Women Want More makes the case for the role of women in moving markets. For consumer companies, it's an essential resource." -- Irene B. Rosenfeld, Chairman and Chief Executive Officer, Kraft Foods "In this essential book, Silverstein and Sayre capture the revolution taking place worldwide: women consumers who demand options, who require personal attention, and who will ultimately determine which companies make it to the next round. Authenticity rules and wise marketers will understand that. Highly recommended." -- John Zogby, President/CEO of Zogby International and author of The Way We'll Be: The Zogby Report on the Transformation of the American Dream "The most helpful findings reveal how many women are currently dissatisfied with the financial, health care, banking, and technological services that they receive... [ The book] offers unique insights [ and] ... should be considered for those seeking to freshen up their customer service collections." -- Library Journal "Few books offer as many insights as Women Want More...[ I]t shines a bright light on the pressures and opportunities the world's one billion working women face every day." -- Marketing Daily

Preface 1
Introduction: A Revolutionary Opportunity 5
Part I: The Female Economy
1 The World's Most Demanding Consumers
15
2 The Archetypes and Life Stages
50
3 Brands That Understand
81
Part II: The Key Categories
4 Food: Answering the Daily Question "What's for Dinner?"
103
5 Fitness: Still Looking for a Holistic Solution
123
6 Beauty: The Next Product Needs to Do It!
142
7 Apparel: Always Hunting, Never Satisfied
164
8 Categories of Greatest Dissatisfaction: Financial Services and Healthcare
180
Part III: Women Worldwide
9 The Low-Growth Economies: Europe and Japan
203
10 The Optimistic Economies: ERIC, Mexico, and the Middle East
235
11 Women Want More for the World
268
Conclusion: Women Ascendant: A Future of Parity, Power, and Influence 281
Acknowledgments 303
Notes 307
Index 313
Michael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt. He is an authority on consumer buying behavior, retail and packaged goods innovation, and market development. Kate Sayre is a partner and managing director in the New York office of The Boston Consulting Group. She is an expert on fashion retail and beauty.