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Womens Entrepreneurship in the Asian Region: Building Sustainable and Responsible Businesses [Hardback]

Edited by (Deakin Business School), Edited by (Macquarie Business School), Edited by (Deakin Business School), Edited by (Deakin University, Australia), Edited by (Deakin University, Australia)
  • Formāts: Hardback, 304 pages, height x width: 234x156 mm, weight: 453 g, 34 Tables, black and white; 19 Line drawings, black and white; 19 Illustrations, black and white
  • Sērija : Routledge Studies in Entrepreneurship
  • Izdošanas datums: 02-Oct-2025
  • Izdevniecība: Routledge
  • ISBN-10: 1032427523
  • ISBN-13: 9781032427522
Womens Entrepreneurship in the Asian Region: Building Sustainable and Responsible Businesses
  • Formāts: Hardback, 304 pages, height x width: 234x156 mm, weight: 453 g, 34 Tables, black and white; 19 Line drawings, black and white; 19 Illustrations, black and white
  • Sērija : Routledge Studies in Entrepreneurship
  • Izdošanas datums: 02-Oct-2025
  • Izdevniecība: Routledge
  • ISBN-10: 1032427523
  • ISBN-13: 9781032427522

This book explores women’s entrepreneurship in Asia and analyses the experiences of women entrepreneurs through institutional logics. Covering nine different countries throughout Asia, including India, Pakistan, Bangladesh, Nepal, Brunei, Indonesia, Saudi Arabia and Turkey, this book highlights a range of success stories, the supports, challenges, policy and practical implications to improve women’s particiaption in entrepreneurship.

Women in some of the Asian countries are subjected to cultural norms and beliefs systems which regard women as inferior. This book suggests actions by governments, universities, organizations and women themselves to help improve the position of women as entrepreneurs in Asia and explains how these actions are in line with UN’s Sustainability Development Goal (SDG) of gender equality. The book also considers how women may contribute to developing businesses that focus on addressing corporate social responsibility (CSR) and sustainability.

This book is an essential resource for women entrepreneurs, academics researching these areas, and student’s studying women’s entrepreneurship, and entrepreneurship more generally. Women who are keen to start their own businesses and policy makers seeking to support the establishment of women led business in the Asian region will also find this useful.



Covering nine different countries throughout Asia, this book highlights a range of success stories, the supports, challenges, policy and practical implications to improve women’s particiaption in entrepreneurship. An essential resource for women entrepreneurs, academics and policy makers.

Table of Contents

Foreword

1. Setting the Scene for Womens Entrepreneurship in the Asian Region
Jane Menzies, Meena Chavan, Prince Mensah and Ambika Zutshi.

2. Womens Entrepreneurship in India: Facing Current Challenges and Looking
Ahead
Venkatesha Murthy and Anish Purkayastha.

3. Women Entrepreneurs in India: A Systematic Review of Prior Research and an
Agenda for Future Research
Andrea North-Samardzic, Alexander Newman, Madhura Bedarkar and Rakesh Pati.

4. Empowering Women Entrepreneurs in Pakistan: Challenges, Opportunities, and
Success Stories
Nayab Iqbal, Nor Fariza Mohd Nor, Azianura Hani Shaari and Kaukab Abid
Azhar.

5. Going upstream: A gender-aware entrepreneurial process framework for an
emerging economy Saudi Arabia
Maram Saeed Sabri and Keith Thomas.

6. Womens Microentrepreneurial self-efficacy and life satisfaction in
Malaysia: The mediating role of individual autonomy
Sharon G. M. Koh, and Grace H. Y. Lee

7. Digitalization and Changing Landscape of Womens Entrepreneurship in
Bangladesh
Mosarrat Farhana, Afshana Saleh and Shaila Sarmin,

8. Resilience of vulnerable women entrepreneurs in climate fragile
Bangladesh
Rozina Akther, Nadeera Ranabahu, Mesbahuddin Chowdhury, and Huibert P. de
Vries.

9. Navigating Post-COVID Sales Recovery: Growth Mindset & Informal Financing
Among Indonesian Women Microentrepreneurs
Berto Mulia Wibawa, Grace HY Lee, Imam Baihaqi, and Juliana French.

10. The Microfoundations of Ambidexterity: Behaviours and Competencies of
Modest Fashion Entrepreneurs in Turkey
Alessandra Vecchi, and Dilek Zamantili Nayir.

11. Female micro-entrepreneurs in the hospitality sector: A qualitative
exploratory study in Nepal
Faisal Shahzad, Lana Beikverdi, Dinesh Poudel and Ahmad Arslan

12. A Review of the Landscape of Womens Entrepreneurship in Brunei
Darussalam
Khairul Hidayatullah Basir

13. Womens Entrepreneurship in Asia: Supports, Challenges and a future way
forward
Jane Menzies, Meena Chavan, and Prince Mensah

Index
Jane Menzies is a Senior Lecturer of International Business, at the University of the Sunshine Coast. She is interested in gender and womens entrepreneurship and has published in high-quality outlets including Journal of Business Research, International Business Review, International Journal of Consumer Studies, European Management Journal, Management International Review, and Human Resource Management Review.

Meena Chavan is an Associate Professor of International Business and Entrepreneurship at the Macquarie Business School. She conducts research on international business, government-MNE strategy, and entrepreneurship. Her research has been published in top-tier journals including Academy of Management Discoveries, Journal of World Business, Journal of International Management, Journal of Small Business Management, Journal of Business Research, Business Strategy and the Environment and International Business Review.

Ambika Zutshi is Professor and Dean of the Peter Faber Business School at the Australian Catholic University. Ambika has over 100 publications in high quality outlets and her research has achieved significant impact nationally and internationally, with many funded research projects.

Andrea North-Samardzic is an Associate Professor at Melbourne Business School and the Associate Dean Executive Degree Programs. Andreas research and teaching spans leadership, entrepreneurship, diversity and inclusion, technology and ethics, focusing on industry-engaged research that leads to impact. She has received research funding from both government, and non-government organisations.

Sultana Lubna Alam is an Associate Professor of Information Systems in the Discipline of Business and Business Analytics at Deakin University. She is an inter-disciplinary researcher with expertise in socio-technical studies and the empowering impacts of emerging and digital technologies on individuals, digital literacy, women leadership, women in technology and digital transformation.